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Conteúdo fornecido por Jules White: Website & SEO Consultant, Jules White: Website, and SEO Consultant. Todo o conteúdo do podcast, incluindo episódios, gráficos e descrições de podcast, é carregado e fornecido diretamente por Jules White: Website & SEO Consultant, Jules White: Website, and SEO Consultant ou por seu parceiro de plataforma de podcast. Se você acredita que alguém está usando seu trabalho protegido por direitos autorais sem sua permissão, siga o processo descrito aqui https://pt.player.fm/legal.
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042: Boosting Local Visibility - AUDIT Google Business Profile with The Oxford Calligrapher

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Manage episode 448494839 series 3584590
Conteúdo fornecido por Jules White: Website & SEO Consultant, Jules White: Website, and SEO Consultant. Todo o conteúdo do podcast, incluindo episódios, gráficos e descrições de podcast, é carregado e fornecido diretamente por Jules White: Website & SEO Consultant, Jules White: Website, and SEO Consultant ou por seu parceiro de plataforma de podcast. Se você acredita que alguém está usando seu trabalho protegido por direitos autorais sem sua permissão, siga o processo descrito aqui https://pt.player.fm/legal.

In this episode, Jules White provides a hands-on Google Business Profile audit session with Jane Morton Driscoll from The Oxford Calligrapher. Together, they explore strategies for optimising Google Business Profiles to attract the right audience, focusing on the corporate and wellness aspects of Jane’s calligraphy business. Jules offers practical steps to increase visibility and improve audience engagement on Google search, covering everything from selecting the right categories and services to leveraging images and customer reviews.

Key Takeaways:

  1. Optimise Your Google Business Profile: Jules explains the importance of selecting the right primary and secondary categories for maximising local visibility.
  2. Corporate Wellness Potential: Jane learnt how to utilise categories like 'Workplace Wellness' and specific services to reach corporate clients for workshops.
  3. Enhance Engagement with Photos and Videos: Discover how regularly updating photos and adding short videos can improve engagement and trust.
  4. Boost Reviews and Interaction: Get tips on gathering more reviews and utilising customer-generated content to strengthen your online presence.
  5. Link Google Profile with Your Website: Jules discusses creating keyword-optimised links between your Google Profile and relevant website pages.

Resources mentioned in this episode:

Don’t miss this episode if you’re keen to improve your Google Business Profile and reach the right clients locally and online.

Send us a text

Support the show

Get your free website SEO report here at The Website Success Hub and start making changes for a more sustainable marketing strategy!

  continue reading

Capítulos

1. Introduction and Guest Welcome (00:00:00)

2. Overview of Jane's Business and Goals (00:00:36)

3. Current Corporate Services (00:02:32)

4. Optimising Google Business Profile (00:03:45)

5. Selecting and Adding Categories (00:04:33)

6. Enhancing Profile with Photos and Videos (00:09:31)

7. Gathering Reviews and Q&A (00:15:42)

8. Final Tips and Conclusion (00:20:05)

57 episódios

Artwork
iconCompartilhar
 
Manage episode 448494839 series 3584590
Conteúdo fornecido por Jules White: Website & SEO Consultant, Jules White: Website, and SEO Consultant. Todo o conteúdo do podcast, incluindo episódios, gráficos e descrições de podcast, é carregado e fornecido diretamente por Jules White: Website & SEO Consultant, Jules White: Website, and SEO Consultant ou por seu parceiro de plataforma de podcast. Se você acredita que alguém está usando seu trabalho protegido por direitos autorais sem sua permissão, siga o processo descrito aqui https://pt.player.fm/legal.

In this episode, Jules White provides a hands-on Google Business Profile audit session with Jane Morton Driscoll from The Oxford Calligrapher. Together, they explore strategies for optimising Google Business Profiles to attract the right audience, focusing on the corporate and wellness aspects of Jane’s calligraphy business. Jules offers practical steps to increase visibility and improve audience engagement on Google search, covering everything from selecting the right categories and services to leveraging images and customer reviews.

Key Takeaways:

  1. Optimise Your Google Business Profile: Jules explains the importance of selecting the right primary and secondary categories for maximising local visibility.
  2. Corporate Wellness Potential: Jane learnt how to utilise categories like 'Workplace Wellness' and specific services to reach corporate clients for workshops.
  3. Enhance Engagement with Photos and Videos: Discover how regularly updating photos and adding short videos can improve engagement and trust.
  4. Boost Reviews and Interaction: Get tips on gathering more reviews and utilising customer-generated content to strengthen your online presence.
  5. Link Google Profile with Your Website: Jules discusses creating keyword-optimised links between your Google Profile and relevant website pages.

Resources mentioned in this episode:

Don’t miss this episode if you’re keen to improve your Google Business Profile and reach the right clients locally and online.

Send us a text

Support the show

Get your free website SEO report here at The Website Success Hub and start making changes for a more sustainable marketing strategy!

  continue reading

Capítulos

1. Introduction and Guest Welcome (00:00:00)

2. Overview of Jane's Business and Goals (00:00:36)

3. Current Corporate Services (00:02:32)

4. Optimising Google Business Profile (00:03:45)

5. Selecting and Adding Categories (00:04:33)

6. Enhancing Profile with Photos and Videos (00:09:31)

7. Gathering Reviews and Q&A (00:15:42)

8. Final Tips and Conclusion (00:20:05)

57 episódios

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