TWE 20: Ecommerce Buyer Psychology and Copywriting Tips From 10 Years Of A/B Testing

The Winning Ecommerce

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4+ y ago 1:03:47

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In this episode of The Winning Ecommerce Experience Show, Rishi Rawat, founder of Frictionless Commerce, discusses top copywriting tips and advice and how use buyer psychology to convert more customers. Specifically, Rishi discusses.

- The 3 most effective ways to shape perception and user psychology from 10 years of experimentation

- Why copywriting is important and the top 10 mistakes brands make

- Using buyer psychology and copywriting to influence and convert more buyers

Rishi is the founder of Frictionless Commerce, a company that helps direct-to-consumer brands increase sales by telling a story that addresses concerns and inspires on-the-fence shoppers to buy.

This show is brought to you by DataCue. Your winning Ecommerce experience starts from your homepage. DataCue personalizes the banners, images and product recommendations for every visitor to improve conversion and build a brand that your customers love. It works on any Shopify website, no coding required

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