The Model: How THA Brands is redefining real estate

The World Series of Real Estate

Welcome back to The World Series of Real Estate. Today Jerry is diving into the journey of his own company over the years – starting as a small, traditional local brokerage to growing his real estate brokerage, title company, and mortgage company nationally with a flat fee service. When you tune in, you will learn more about Jerry’s innovative compensation models, the importance of mentorship and training (especially early on), adopting an entrepreneurship mindset as an agent, and more. This episode offers advice for aspiring brokers looking to start their own businesses and the agent who may be going out solo or looking for the right team.

Topics discussed:

• The brokerage model Jerry chose early on while he focused on growth and why hustle has been the secret to his success
• The journey of landing on a transaction fee based model and how this has helped him grow nationally and retain top producing agents
• How THA brands (real estate, title, and mortgage) offers a full service experience not only for their agents but their consumers
• The biggest wins Jerry has experienced and why he wishes he had done differently from the beginning

Episode resources:

• The Holden Agency on Inman
• HousingWire: One broker’s journey transitioning from a traditional to a transaction fee model

Connect with Jerry here:

• THA Brands
• LinkedIn
• Instagram: @jerryholden44
• X: @jerryholdenRE