The Provocateurs Episode 12: Jim Stengel

Thinkers50 Podcast

Jim Stengel is the President and CEO of The Jim Stengel Company, which works to build brands and companies by activating their purpose. He has authored the books ‘Grow: How Ideals Power Growth and Profit at the World’s Greatest Companies’ as well as ‘Unleashing the Innovators: How Mature Companies Find New Life with Startups.’ He is also a speaker with the Washington Speakers Bureau, the host of The CMO Podcast, and serves as Dean of the Young Marketers Academy at the Cannes Lions International Festival of Creativity. Jim is the former Global Marketing Officer of Procter & Gamble, the largest marketer in the world, and is known for having personally led the transformation that has firmly established P&G as one of the most admired brand-building companies in the world under the mantra that an activated purpose is what inspires, motivates, and retains employees and customers. In this conversation with Chief Growth Officer at Deloitte, Stacy Janiak, and Thinkers50 co-founder, Des Dearlove, Jim dives into activating purpose, staying curious, asking the right questions, and understanding implicit biases in the room. This podcast is part of an ongoing series of interviews with executives. The executives’ participation in this podcast are solely for educational purposes based on their knowledge of the subject and the views expressed by them are solely their own. This podcast should not be deemed or construed to be for the purpose of soliciting business for any of the companies mentioned, nor does Deloitte advocate or endorse the services or products provided by these companies.