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Episode 68: Relationships vs Technology In Freight Brokerage with Cale Pearson
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In this episode of ThinkFreight, we sit down with Cale Pearson, President of B2B Transportation Services, a company that has been a staple in the freight industry for over two decades.
Cale shares his journey from his early days in freight to leading B2B, offering insight into how the company has thrived with its unique W2 and agent-based model.
Cale also discusses the current challenges facing freight brokers, from market fluctuations to pricing pressures, and how B2B has adapted with strategic growth initiatives.
He offers valuable advice on how brokers can thrive in tough market conditions, the importance of building meaningful relationships with shippers and carriers, and the growing role of digital content, especially on platforms like YouTube, in shaping the future of freight brokerage.
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📍Massive thanks to our sponsor:
⚫️ Salesdash CRM is built specifically for freight brokers & 3PLs. Organize your sales outreach, notes, follow-ups, and lane profiles for your shippers and carriers. All for an affordable price. Try Salesdash free for 14 days with no credit card required.
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🌎 Find Cale Pearson & B2B Transportation online:
Cale Pearson - LinkedIn
B2B Transportation - Website
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