Jessica Robertson - What We Actually Do

This Conversation with Jed Taufer

Jessica Robertson talks about what we actually do as photographers. It’s so much more than you might think.

0:40 - About Jessica

3:16 - What We _Actually_ Do

20:00 - The Impact of Senior Photographers

24:59 - What Can Somebody Do?

35:29 - The Road Ahead

38:42 - Finding Jessica

Jessica Robertson has been a professional photographer for over 20 years and currently serves the Richmond, Virginia area from her 3000 square foot retail space in Ashland. With the support of her team, Robin and Karen, Jessica personally photographs over 200 seniors each year. She also photographs families, children, pets, and headshots. These additional 100 sessions a year create a full circle of life studio based upon relationships.

The studio’s authentic imagery reflects their commitment to timeless, creative, memorable, unique, and storytelling portraiture. Because of her commitment to her photographic style and her pragmatic business philosophy, Jessica has established a reputation as the premier photographer in her area.

Although the photography market is ever changing, she has been able to increase her gross sales and profit margin consistently each year. Jessica creates imagery that stands the test of time and forges relationships with her clients that withstands fluctuations in the economy.

Jessica holds a degree in Art with a Concentration in Photography from Guilford College. She has earned her PPA Masters of Photography, PPA Master Craftsman degree and she is also a PPA Certified Professional Photographer. Jessica has earned her Associate Fellow and Fellow of Photography degrees from the Virginia Professional Photographers Association.

Her professional life is balanced with being married to her husband, John and raising their two girls Grace, age 9, and Jaclyn, age 5. A full and busy life for sure! She is grateful for her family and for her ability to build and maintain a sustainable business based on her passion for photography.