Discover a whole new take on Artificial Intelligence with Squirro's educational podcast! Join host Lauren Hawker Zafer, a top voice in Artificial Intelligence on LinkedIn, for insightful chats that unravel the fascinating world of tech innovation, use case exploration and AI knowledge. Dive into candid discussions with accomplished industry experts and established academics. With each episode, you'll expand your grasp of cutting-edge technologies and their incredible impact on society, and y ...
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Conteúdo fornecido por The Seedcamp Podcast and Carlos Espinal. Todo o conteúdo do podcast, incluindo episódios, gráficos e descrições de podcast, é carregado e fornecido diretamente por The Seedcamp Podcast and Carlos Espinal ou por seu parceiro de plataforma de podcast. Se você acredita que alguém está usando seu trabalho protegido por direitos autorais sem sua permissão, siga o processo descrito aqui https://pt.player.fm/legal.
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How to Lay the Foundation For Your Startup Brand
MP3•Home de episódios
Manage episode 359223004 series 1340978
Conteúdo fornecido por The Seedcamp Podcast and Carlos Espinal. Todo o conteúdo do podcast, incluindo episódios, gráficos e descrições de podcast, é carregado e fornecido diretamente por The Seedcamp Podcast and Carlos Espinal ou por seu parceiro de plataforma de podcast. Se você acredita que alguém está usando seu trabalho protegido por direitos autorais sem sua permissão, siga o processo descrito aqui https://pt.player.fm/legal.
In the latest Seedcamp Firsts episode, Joanna Christie, a VP of Brand & Marketing at Seedcamp-backed company Gaia, shares her best insights on how to lay the foundation for your startup brand and think strategically about the brand as you scale up. In conversation with our Head of Brand and Network, Natasha Lytton, Joanna emphasizes the essential role Brand plays in company building, from customer acquisition to retention. Key takeaways: 1. Brand is the first building block for anything you do as a business, not just marketing. 2. When done right, the brand plays an important role in customer acquisition and retention. 3. Brand equity is built on consistency and it evolves 4. Ideally, you want a brand guardian in-house. 5. Brand equals recognition equals trust. 6. For B2B2C marketplaces, you don’t need different brands (e.g., supplier-focused vs. demand-focused). It is one brand, and you just have different audiences Show notes: Joanna Christie - linkedin.com/in/joanna-christie-60104b15/ Natasha Lytton – twitter.com/Natashalytton Seedcamp – seedcamp.com
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288 episódios
MP3•Home de episódios
Manage episode 359223004 series 1340978
Conteúdo fornecido por The Seedcamp Podcast and Carlos Espinal. Todo o conteúdo do podcast, incluindo episódios, gráficos e descrições de podcast, é carregado e fornecido diretamente por The Seedcamp Podcast and Carlos Espinal ou por seu parceiro de plataforma de podcast. Se você acredita que alguém está usando seu trabalho protegido por direitos autorais sem sua permissão, siga o processo descrito aqui https://pt.player.fm/legal.
In the latest Seedcamp Firsts episode, Joanna Christie, a VP of Brand & Marketing at Seedcamp-backed company Gaia, shares her best insights on how to lay the foundation for your startup brand and think strategically about the brand as you scale up. In conversation with our Head of Brand and Network, Natasha Lytton, Joanna emphasizes the essential role Brand plays in company building, from customer acquisition to retention. Key takeaways: 1. Brand is the first building block for anything you do as a business, not just marketing. 2. When done right, the brand plays an important role in customer acquisition and retention. 3. Brand equity is built on consistency and it evolves 4. Ideally, you want a brand guardian in-house. 5. Brand equals recognition equals trust. 6. For B2B2C marketplaces, you don’t need different brands (e.g., supplier-focused vs. demand-focused). It is one brand, and you just have different audiences Show notes: Joanna Christie - linkedin.com/in/joanna-christie-60104b15/ Natasha Lytton – twitter.com/Natashalytton Seedcamp – seedcamp.com
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