Illustration as a Business: Special Interview With Agent Kajsa Blomberg

Thriving Women Artists Podcast

On this week’s show Ping is all by herself, but to make up for the absence of Doreen and Sarah, she is joined by renowned artistic agent Kajsa Blomberg. In a wide ranging interview, Kajsa talks about her journey from being a law graduate to a highly established agent and shares valuable tips and insights for artists that are seeking representation and what they can expect once they have it.

KEY TAKEAWAYS

• Kajsa graduated from law school, specialising in intellectual property law. After working for Universal music she found herself drawn to working with artists. From there she took the leap to becoming an agent.

• Ping and Kajsa discuss the importance of working to your strengths and, in a relationship between an agent and a client, how each must have an understating of the other's role.
• Kajsa talks about her process of selecting the artists she wants to represent, and gives details of her ‘emotional checklist.’
• Kajsa shares her top tips for artists that are looking for representation, including, surprisingly, asking yourself if you really need an agent.

BEST MOMENTS
“The artist can only see the product, the agent helps them see the opportunities.”
“Having an agent isn’t a golden ticket to making money, you still have to be an ambassador of your own work.”
“The most important question for an artist to ask themselves is ‘What do I want?’, the answer to this question will help guide all your decisions.”

ABOUT THE PODCAST
A serious and fun podcast for female creatives hosted by Ping, Dorien and Sarah, three happy artists from Amsterdam. This podcast will inspire you to make a living out of your art. We welcome you to be part of this community of like-minded people.
www.thrivingwomenartists.com
www.instagram.com/twapodcast

ABOUT THE HOSTS
Ping He
Ping is a watercolor artist. Her work is inspired by nature and her motherhood experience. She develops her greeting cards brand and teaches Botanical Illustration courses online and offline.
www.pinghe.art
[e-mail]
www.instagram.com/pinghe.art

Sarah van Dongen
Sarah is a children’s book illustrator and visual artist. She takes her sketchbooks and art supplies everywhere, which results in illustrations based on observation and daily life.
www.sarahvandongen.com
[e-mail]
www.instagram.com/sarahvandongenillustrations

Dorien Bellaar
Dorien is an illustration artist. Her work is mainly focused on illustration for children, editorial/food illustration, hand lettering, and she likes to combine those into both traditional and digital art.
www.dorienbellaar.nl
[e-mail]
www.instagram.com/dorienbellaar

GUEST LINKS:
Kajas Blomberg's website:
https://kajsablomberg.nl/
Kajas Blomberg’s Instagram:
https://www.instagram.com/blombergkajsa/

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