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S01 E24 | Branding Reality Check: Art meets Science
Manage episode 383675150 series 3484653
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Today Ethan Decker joins us as we discuss some "myths" about branding vs some hard science and how we can incorporate these things in our photography businesses. Ethan is a brand strategist and marketing expert with 15 years of experience. Bridging science and creativity in marketing. Notable roles at Radar Research, 72andSunny, Crispin Porter Boguski, and the Integer Group. Expertise in ethnographies, statistics, promotions, and shopper marketing. International speaker on the science of marketing. PhD in urban ecology with groundbreaking research. Friends playfully call him "Doctor Decker." Hosts: Peggy McCartha [she/her] Special Guest: Ethan Decker [he/him] Executive Producer: Peggy McCartha Co-Producer: On Balance Entertainment LLC
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