Marketing Research and Emotional Resonance - Grant Gooding | Founder & CEO at PROOF Positioning
Manage episode 356606050 series 3429147
For our fourth episode, President & CCO Ethan Whitehill chats with Grant Gooding, Founder & CEO at PROOF Positioning. Grant shares his take on market research and why there’s no such thing as a rational decision. He also breaks down how the PROOF method leverages emotional resonance for better insights.
Get to the point with us on the last Tuesday of each month!
21 episódios