How to Harness Social Media Ads for Podcasting Success w/ Matt Shields

Tools of the Podcast Trade w/J. Rosemarie Francis

If Facebook ads have been a mystery to you then this episode is for you.
We've managed to nab Matt Shields for a chat - the chap who runs a wildly successful ad agency on these platforms. This episode will help you learn effective strategies for organic traffic, the importance of understanding your audience, and the power of targeted structure for your podcast.
Matt spills the beans on his secret sauce - cross-promotion and consistent social media presence. So, if you're thirsty for tips on how to reach your audience without breaking the bank, this is your watering hole.
Matt's journey from employee to self-employed is a tale worth telling. His secret weapon? Self-discipline. But, it's not all work and no play. He talks about the importance of having a 'North Star' - a guiding light that keeps you focused and consistent. Check out his math formula for choosing entrepreneurship over his 9-5.
Matt also shares how adapting to the fast-paced changes in the industry turned his ad agency into the success it is today. However, the cherry on the cake is his belief in genuine relationships and networking.
So, if you're ready to take a deep dive into podcasting and entrepreneurship, join us for a heart-to-heart with Matt Shields. You don't want to miss this!
Connect with Matt: Website | Facebook | Instagram

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Capítulos

1. Podcast Advertising Strategies and Key Elements (00:00:00)

2. Consistency and Motivation in Podcasting/Entrepreneurship (00:14:55)

3. Adapting and Networking for Success (00:18:33)