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Conteúdo fornecido por J. Rosemarie Francis. Todo o conteúdo do podcast, incluindo episódios, gráficos e descrições de podcast, é carregado e fornecido diretamente por J. Rosemarie Francis ou por seu parceiro de plataforma de podcast. Se você acredita que alguém está usando seu trabalho protegido por direitos autorais sem sua permissão, siga o processo descrito aqui https://pt.player.fm/legal.
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How to Leverage Podcast Analytics to Boost Revenue w/ Philippa Games

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Manage episode 451215016 series 2994032
Conteúdo fornecido por J. Rosemarie Francis. Todo o conteúdo do podcast, incluindo episódios, gráficos e descrições de podcast, é carregado e fornecido diretamente por J. Rosemarie Francis ou por seu parceiro de plataforma de podcast. Se você acredita que alguém está usando seu trabalho protegido por direitos autorais sem sua permissão, siga o processo descrito aqui https://pt.player.fm/legal.

Philippa Gamse, a digital analytics and strategy consultant, talks about the critical role of analytics in podcasting and business.
We discuss how understanding the metrics can help podcasters and entrepreneurs make informed decisions to improve their business.
Philippa shares practical examples of how analytics can expose audience behavior and content effectiveness, and emphasize the importance of adapting strategies based on the data.
We concluded with actionable tips for podcasters to enhance their content strategy using analytics.

Key Takeaways:

  • Importance of Analytics for Business Decisions (02:28–03:53)
  • Leveraging Old Content Effectively (07:30–09:10)
  • Use Search Analytics for Content and Business Ideas (09:37–10:35)
  • Crafting User-Friendly Content Titles (15:34–16:28)
  • Key Tips for Podcasters (18:24–19:03)

Bio: Philippa has clocked over 25 years in digital marketing strategy and analytics, consulted with nearly 500 clients, and worked with websites that have cumulatively generated hundreds of millions of dollars.
Connect with Philippa: LinkedIn | Website

Send us a text

Support the show

Connect with us:
Website: https://bit.ly/4h9Of5K
Join Our Patreon: https://tinyurl.com/muzmh69k
Book a Free Consultation: https://bit.ly/47Xrdex
Instagram: https://tinyurl.com/yc2vxcb6
X: https://tinyurl.com/ja7wb9fm
=====================================
👉Helpful Resources
ConvertKit email marketing: https://bit.ly/3TM19gr
Join my Substack:
https://shorturl.at/3LXCx
Record, stream, & edit with Riverside:
https://shorturl.at/AZ3Lr
Host multiple podcasts on Captivate: ​​
https://fas.st/t/4vxsZ9za
Shop Podcast Microphones:
https://amzn.to/3Rvz4c7
Get paid to interview guests: https://shorturl.at/htIY4

Podcast hosted by Buzzsprout
Disclosure: This podcast is NOT sponsored. Some links are affiliate links. If you buy a product using one of the links, I may earn a small commission at no extra cost.

  continue reading

90 episódios

Artwork
iconCompartilhar
 
Manage episode 451215016 series 2994032
Conteúdo fornecido por J. Rosemarie Francis. Todo o conteúdo do podcast, incluindo episódios, gráficos e descrições de podcast, é carregado e fornecido diretamente por J. Rosemarie Francis ou por seu parceiro de plataforma de podcast. Se você acredita que alguém está usando seu trabalho protegido por direitos autorais sem sua permissão, siga o processo descrito aqui https://pt.player.fm/legal.

Philippa Gamse, a digital analytics and strategy consultant, talks about the critical role of analytics in podcasting and business.
We discuss how understanding the metrics can help podcasters and entrepreneurs make informed decisions to improve their business.
Philippa shares practical examples of how analytics can expose audience behavior and content effectiveness, and emphasize the importance of adapting strategies based on the data.
We concluded with actionable tips for podcasters to enhance their content strategy using analytics.

Key Takeaways:

  • Importance of Analytics for Business Decisions (02:28–03:53)
  • Leveraging Old Content Effectively (07:30–09:10)
  • Use Search Analytics for Content and Business Ideas (09:37–10:35)
  • Crafting User-Friendly Content Titles (15:34–16:28)
  • Key Tips for Podcasters (18:24–19:03)

Bio: Philippa has clocked over 25 years in digital marketing strategy and analytics, consulted with nearly 500 clients, and worked with websites that have cumulatively generated hundreds of millions of dollars.
Connect with Philippa: LinkedIn | Website

Send us a text

Support the show

Connect with us:
Website: https://bit.ly/4h9Of5K
Join Our Patreon: https://tinyurl.com/muzmh69k
Book a Free Consultation: https://bit.ly/47Xrdex
Instagram: https://tinyurl.com/yc2vxcb6
X: https://tinyurl.com/ja7wb9fm
=====================================
👉Helpful Resources
ConvertKit email marketing: https://bit.ly/3TM19gr
Join my Substack:
https://shorturl.at/3LXCx
Record, stream, & edit with Riverside:
https://shorturl.at/AZ3Lr
Host multiple podcasts on Captivate: ​​
https://fas.st/t/4vxsZ9za
Shop Podcast Microphones:
https://amzn.to/3Rvz4c7
Get paid to interview guests: https://shorturl.at/htIY4

Podcast hosted by Buzzsprout
Disclosure: This podcast is NOT sponsored. Some links are affiliate links. If you buy a product using one of the links, I may earn a small commission at no extra cost.

  continue reading

90 episódios

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