Start a Podcast To Become the Go-To Advisor in Your Niche With Mark Hansen (Ep. 468)

Top Advisor Marketing Podcast

Let’s say your clients are ecstatic to be working with you. They’re so fired up about the problems you’re helping them solve, that they’re telling their neighbors, colleagues, and friends about you.

But that’s where it stops. Very few, if any, of these people reach out. How can you move them from neutral to drive?

In this episode, Matt Halloran interviews Mark Hansen, a financial advisor at Second Comma and host of The Quiet Part, about his podcasting experience and how it has helped him build relationships with ideal clients on their own terms. Mark also shares why, after a comprehensive search, he decided to work with ProudMouth and has found his “wildest dreams being exceeded.”

Matt and Mark discuss:

• What it means to “be your own loud, not somebody else’s mumble”
• Why podcasting is an excellent medium to educate clients and prospects
• Mark’s journey with ProudMouth from onboarding to launch and beyond
• Why Mark loves to leave bloopers in his podcast
• Standing out in a crowded market (especially in front of next-gen clients)
• And more

“I needed to be able to educate people without requiring them to get on a phone call or Zoom or come to a webinar. I needed it to be easy to share. A podcast fits the bill.” ~ Mark Hansen

Resources:

• PodRocket Influence Academy (Enroll for FREE)
• Podcast: The Quiet Part
• E-book: What The [HACK] Are You Thinking?

Connect With Mark Hansen:

• [e-mail]
• LinkedIn: Mark Hansen
• Second Comma

Connect With ProudMouth:

• Thinking about starting your own podcast? Book a call with our team to learn about our done-with-you service
• ProudMouth
• LinkedIn: Matt Halloran
• Twitter: Matt Halloran
• LinkedIn: ProudMouth
• Facebook: ProudMouth
• Twitter: ProudMouth
• YouTube: ProudMouth

About Our Guest:

Mark Hansen is a financial advisor at Second Comma, the company founded to help people in their 30s spend the next 30 years preparing for their last 30. Mark believes in educating and empowering people to make informed financial decisions. He understands every financial situation is unique and tailors his strategies to align with his clients’ specific goals, preferences, and values. Prior to financial planning, Mark was fired from being a car salesman, let go from a bankrupt wine company, and then spent two years helping to transition Snapple out of glass bottles and into plastic. Tired of bosses who wouldn’t let him prioritize his family, Mark left the corporate world to answer a calling to make a difference.

Now, Mark has an unwavering commitment to both your family and your financial well-being. Alongside Second Comma, Mark has a podcast called ‘The Quiet Part’ which is dedicated to taking those quiet little thoughts (that you try to keep buried down deep) and bringing them them to light in educational pieces and interviews.