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50. The 5-Step Process we use to create our USP (Unique Selling Point)
Manage episode 269190746 series 2550452
You don’t want to compete based on price. That’s a race to the bottom. The only other place you want to be is on top. To get to the top you need a USP. In this episode I share with you what happens if you don’t have one, and how I approach creating one. To reach us with your wins, challenges or questions email info@tourismmanagementacademy.com
To get the full tourism marketing course click: https://tourismmarketingmastery.thinkific.com/courses/GuestPipeline
74 episódios
Manage episode 269190746 series 2550452
You don’t want to compete based on price. That’s a race to the bottom. The only other place you want to be is on top. To get to the top you need a USP. In this episode I share with you what happens if you don’t have one, and how I approach creating one. To reach us with your wins, challenges or questions email info@tourismmanagementacademy.com
To get the full tourism marketing course click: https://tourismmarketingmastery.thinkific.com/courses/GuestPipeline
74 episódios
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