Yeezy: The Good, The Bad, and The Ugly

Trapital

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The rise and fall of the Yeezy brand is a Hollywood screenplay in the making. But this is less like the movie AIR, and more like The Wolf of Wall Street.

To break it all down, I'm joined by Zack O'Malley Greenburg, who covered the Yeezy business through his reporting at Forbes. Together, we explore Kanye West's partnerships with Nike, Adidas, and Gap and the highs and lows along the way.

Make sure you listen in for our new Chartmetric stat of the week!

00:00 Kanye West enters the fashion world

08:52 You don’t have the answer, Sway.

24:56 Yeezy becomes a billion dollar brand

30:28 The downfall

37:04 Yeezy’s independent future

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