Preparing Your Digital Marketing Playbook for 2025: Propellic CEO, Brennen Bliss

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Unlock the secrets of digital marketing success for the travel industry with Brennen Bliss, CEO of Propellic. Ever wondered how to craft a strategic digital marketing playbook that drives ROI? Brennen’s journey from teenage web developer to SEO and paid media guru offers a treasure trove of insights for large enterprises and smaller travel brands alike. Learn how to leverage SEO and paid media effectively while understanding the importance of learning from past victories to shape future strategies.
Explore the complexities of creating diversified digital marketing strategies tailored for travel companies. Brennen discusses key services like SEO, digital advertising, and creative content, and how to avoid common pitfalls such as neglecting the traveler's research phase and over-relying on single channels. Hear valuable advice on evaluating a new client's digital health, resource allocation, and the significance of balancing third-party and direct distribution channels to ensure sustainable growth.
Discover the critical role of local SEO, especially for tour and activity providers, and why complete and accurate Google My Business profiles are a must. Brennen sheds light on the vast landscape of paid media, covering platforms from Google ads to TikTok, and underscores the need for compelling creative content. We finish by discussing key digital marketing trends for 2025, the resurgence of travel advisors, and practical tips for optimizing marketing budgets during challenging times. This episode is your comprehensive guide to boosting bookings and enhancing brand awareness in the travel sector.
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Capítulos

1. Preparing Your Digital Marketing Playbook for 2025: Propellic CEO, Brennen Bliss (00:00:00)

2. Digital Marketing Strategies for Travel (00:00:15)

3. Diversified Digital Marketing Strategies for Travel (00:10:05)

4. Strategies for SEO Success in Travel (00:19:14)

5. Local SEO Importance for Travel Businesses (00:25:50)

6. Effective Paid Media Strategies for Travel (00:29:30)

7. Paid Media Strategies for Travel Success (00:42:06)

8. Key Digital Marketing Trends for Travel (00:51:54)

9. The Travel Advisor Renaissance (00:56:45)