Why Clients Want Benefits, Not Just Services

Uncle Ron's Porch

Today, we're diving into why people don't actually want your services—they want the benefits those services provide. We'll explore how to sell on value instead of price, the importance of messaging in your marketing strategies, and how to attract the right kind of customers. Plus, I'll be sharing insights and real-world examples to help you redefine your approach and truly connect with your audience. Whether you're a seasoned business owner or just starting out, this episode has invaluable tips you won't want to miss. ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ **Central Theme:** Uncle Ron emphasizes that people don't want services per se; they want the benefits those services provide. He illustrates this by comparing selling an insurance policy to selling peace of mind. **Value over Price:** Uncle Ron discusses the importance of targeting "excellence buyers" who value the benefits of services rather than just the price. He advises changing the messaging to reflect the transformation and value derived from the services. **Effective Messaging:** The episode stresses the need for effective communication through customer stories, testimonials, and aligning service benefits with the desires of the target audience to attract the preferred clientele.