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From University Project to Billion-Dollar Exit: SIGNAVIO - Together As One – with Signavio Co-Founder & CEO Gero Decker

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Conteúdo fornecido por Fabian Tausch. Todo o conteúdo do podcast, incluindo episódios, gráficos e descrições de podcast, é carregado e fornecido diretamente por Fabian Tausch ou por seu parceiro de plataforma de podcast. Se você acredita que alguém está usando seu trabalho protegido por direitos autorais sem sua permissão, siga o processo descrito aqui https://pt.player.fm/legal.

On March 5th, 2021, SAP acquired Signavio for a billion dollars – this marks one of the largest Tech Exits in the German market to date.

How does a university side project become a billion-dollar acquisition?

In this episode, Gero Decker, co-founder of Signavio, shares the incredible journey of building the company – from its roots as an open-source project to bootstrapping, scaling, and eventually being acquired by SAP for over a billion dollars.

Learn about the pivotal moments, the role of timing, and how a strong team culture propelled Signavio to success, even when the odds were against them.

What you’ll learn:

  • How a university project turned into a profitable company

  • Why customer feedback and bootstrapping were critical in the early days

  • How creative lead generation methods (like the "Hare Krishna Method") made a difference

  • Why team culture and timing played a vital role in success

  • How the billion-dollar SAP acquisition unfolded and the dynamics of negotiation

MORE UNICORN BAKERY:

https://zez.am/unicornbakery

More about Gero Decker:

LinkedIn: https://de.linkedin.com/in/gerodecker

Website: https://www.signavio.com/de/

Where to get the Book: Amazon: https://links.unicornbakery.de/signavio

Spotify Audio Book: https://links.unicornbakery.de/signavio-audio-book

Join our Founder Tactics Newsletter:

Twice a week, you’ll get the tactics of the world’s best founders delivered straight to your inbox.

https://www.tactics.unicornbakery.de/

Marker:

(00:00:00) Why were so many coincidences necessary for Signavio to even be founded?

(00:05:00) How did the Signavio story unfold?

(00:12:10) From open source to profitable company: The milestones

(00:21:22) Equity & founding team: The starting point for Signavio

(00:27:54) Prioritization & team spirit in a small team

(00:31:11) Product & growth in 2010

(00:34:46) Lead generation & the failure of conversion

(00:42:02) First Go-to-market motion at Signavio

(00:46:52) First customers: The challenges with Customer Success

(00:52:42) From bootstrapped to VC case – why now & what changed?

(00:59:13) Fast-growing company: How do you maintain focus?

(01:07:54) The impact of the COVID-19 pandemic on Signavio

(01:13:04) The Path & Negotiation to the SAP Acquisition

(01:17:14) The Future of SAP Signavio

(01:21:37) The Lesson: Lifting Up Each Other

  continue reading

65 episódios

Artwork
iconCompartilhar
 
Manage episode 456478726 series 3191600
Conteúdo fornecido por Fabian Tausch. Todo o conteúdo do podcast, incluindo episódios, gráficos e descrições de podcast, é carregado e fornecido diretamente por Fabian Tausch ou por seu parceiro de plataforma de podcast. Se você acredita que alguém está usando seu trabalho protegido por direitos autorais sem sua permissão, siga o processo descrito aqui https://pt.player.fm/legal.

On March 5th, 2021, SAP acquired Signavio for a billion dollars – this marks one of the largest Tech Exits in the German market to date.

How does a university side project become a billion-dollar acquisition?

In this episode, Gero Decker, co-founder of Signavio, shares the incredible journey of building the company – from its roots as an open-source project to bootstrapping, scaling, and eventually being acquired by SAP for over a billion dollars.

Learn about the pivotal moments, the role of timing, and how a strong team culture propelled Signavio to success, even when the odds were against them.

What you’ll learn:

  • How a university project turned into a profitable company

  • Why customer feedback and bootstrapping were critical in the early days

  • How creative lead generation methods (like the "Hare Krishna Method") made a difference

  • Why team culture and timing played a vital role in success

  • How the billion-dollar SAP acquisition unfolded and the dynamics of negotiation

MORE UNICORN BAKERY:

https://zez.am/unicornbakery

More about Gero Decker:

LinkedIn: https://de.linkedin.com/in/gerodecker

Website: https://www.signavio.com/de/

Where to get the Book: Amazon: https://links.unicornbakery.de/signavio

Spotify Audio Book: https://links.unicornbakery.de/signavio-audio-book

Join our Founder Tactics Newsletter:

Twice a week, you’ll get the tactics of the world’s best founders delivered straight to your inbox.

https://www.tactics.unicornbakery.de/

Marker:

(00:00:00) Why were so many coincidences necessary for Signavio to even be founded?

(00:05:00) How did the Signavio story unfold?

(00:12:10) From open source to profitable company: The milestones

(00:21:22) Equity & founding team: The starting point for Signavio

(00:27:54) Prioritization & team spirit in a small team

(00:31:11) Product & growth in 2010

(00:34:46) Lead generation & the failure of conversion

(00:42:02) First Go-to-market motion at Signavio

(00:46:52) First customers: The challenges with Customer Success

(00:52:42) From bootstrapped to VC case – why now & what changed?

(00:59:13) Fast-growing company: How do you maintain focus?

(01:07:54) The impact of the COVID-19 pandemic on Signavio

(01:13:04) The Path & Negotiation to the SAP Acquisition

(01:17:14) The Future of SAP Signavio

(01:21:37) The Lesson: Lifting Up Each Other

  continue reading

65 episódios

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