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How to Use Organic Social Media as A Driver of Sales and Relevance - Avery Akkineni
Manage episode 426701446 series 3506399
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Avery Akkineni is the Chief Marketing Officer of VaynerX, a family of companies including VaynerMedia, Sasha Group, VaynerCommerce, VaynerSpeakers, Gallery Media Group, Eva Nosidam, Tingley Lane, and more.
Their famous founder, Gary Vaynerchuk is considered one of the leading global minds on what’s next in culture, relevance, and the internet.
In this episode, we talk about the challenges brands face in adapting to new consumer behaviors driven by smartphones and social media, moving away from traditional TV-centric advertising to a more interactive, consumer-driven approach.
Timestamps:
00:00 - Challenges in Modern Brand Marketing
13:21 - AI in Brand Marketing Future
21:43 - The Power of Digital Branding
27:00 - Innovative Brand Strategies in Marketing
32:19 - Staying Relevant in Brand Marketing
38:14 - Consumer Behavior in Buying Decisions
35 episódios
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