Email Personalization and Segmentation: What You’re Not Doing With Shopify Record-Breaker Josh Behr

Up Arrow Podcast

Josh Behr is the Founder and CEO of AMB Interactive, a leading email and SMS marketing agency enabling e-commerce businesses to grow their revenue and customer loyalty. With over nine years of digital marketing experience, he has worked with the world’s most renowned apparel brands managing email lists, launching viral campaigns, and generating millions of dollars in sales. Josh is a Klaviyo elite partner and a speaker at various industry events, sharing the latest trends and best practices in email and SMS marketing.

In this episode…

If your email list has more than a few hundred thousand contacts, you should probably consider segmenting it. Many of these users have never engaged beyond merely visiting your website and are hurting your profitability. How can you personalize your emails to target repeat customers?

Josh Behr, an email marketing thought leader, segmented his email list from two million after receiving thousands of customer service complaints with each email sent. He recommends segmenting lists based on viewing and purchasing habits and personalizing emails by mentioning recently viewed products in the subject lines. You can also collect customer profile information based on their purchases, including size and color, further curating the experience. Rather than focusing exclusively on open and click rates, export your email campaigns periodically to assess viewed product and checkout rates.

In this episode of the Up Arrow Podcast, William Harris joins Josh Behr, the Founder and CEO of AMB Interactive, who shares email personalization tactics. Josh explains why you shouldn’t rely on anonymous user tracking, contact enrichment for B2C companies, and the significance of email designs.