Paving the Way for Brand Growth in the eCommerce Landscape With Darin Lynch

Up Arrow Podcast

Darin Lynch is the Founder and CEO of Irish Titan, which builds and grows e-commerce channels. With experience in corporate IT, he worked for companies, including Principal Financial Group, Wilsons Leather, and the Platinum Group. Darin is also a national speaker specializing in e-commerce, leadership, culture, and entrepreneurship.

In this episode…

eCommerce trends like shoppable videos and headless integrations are sweeping the market, and brands stall their growth when trying to capitalize on them simultaneously. So what key aspects should merchants focus on, and how can they partner with an agency to accelerate growth?

As one of the early e-commerce adopters, growth leader Darin Lynch says brands must understand e-commerce basics like data management, omnichannel integrations, the path-to-purchase, and the user experience to remove growth barriers. When analyzing these areas, many merchants notice inaccurate product listings or descriptions on various channels, so updating keywords and integrating data to optimize profits is crucial. Darin also recommends partnering with an agency that specializes in areas you struggle to scale. This requires clearly articulating your business strategy, priorities, target audience, and supply chain management so the agency can build and grow your ideas.

In today’s Up Arrow Podcast episode, Darin Lynch, the Founder and CEO of Irish Titan, joins William Harris to talk about enhancing growth for stagnant e-commerce brands. Darin shares how to improve your marketing efforts, how merchants should consider e-commerce integrations, and his experience meeting Clint Eastwood and Simon Sinek.