Laduma Ngxokolo | MAXHOSA

Visions of Visionaries

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6y ago 7:20

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Laduma Ngxokolo started Maxhosa in 2011. Six years later, with lines for men and women, his creations are stocked all over the world: Cape Town, Johannesburg, London, Tokyo, Amsterdam.

The inspiration for the brand came from Laduma’s own cultural tradition - from a desire to make high quality, beautiful knitwear for Xhosa initiates, who give away all their belongings before a coming of age initiation (between the ages of 18-25) that marks their transition from boyhood to manhood. Having been through the process himself, he's well-versed in the history and symbolism of the rituals.

Maxhosa is home grown. Laduma produces his knitwear entirely in South Africa, with raw material (mostly woolen mohair) from Port Elizabeth. “We have the biggest mohair industry in the world and the biggest wool industry in Africa,” he says. “So I take advantage of those resources to come up with products that are premium, produced locally and yet relevant to the local market and to the people who visit South Africa.”

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