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Advocating for WOMEN in VO: Building Doors w/ Christy Harst
Manage episode 458955195 series 3559890
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Fact: Women account for over 40% of the fan bases of the NFL, MLB, and NHL.
Fact: Women comprise 47.7% of viewership of Super Bowl 58.
Fact: Media coverage of women's sports has nearly tripled in the last five years.
So why isn't a female voicing this? "NCAA Division I Women's Volleyball Championship. Attendance is encouraged. Passion is mandatory. Buy your tickets today at ncaa.com."
And why can't a female voice this? "It's more than the Super Bowl. It's the Super Bowl in Las Vegas."
When it comes to advertising sports, movies, and brands that women spend time and money supporting, women want to see and hear women promoting them.
So how can we let the higher-ups know what we really want? Well, when there's no door to kick in, we have to build one. It's time to start building doors for women to walk through.
Because after all, kicking them in just ruins our shoes. 😉
@buildingdoorsvo
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