Episode 46 - Direct Marketing with Tom Dheere

VO School Podcast

For more information visit: http://www.voschoolpodcast.com For VO School Launch visit: http://www.voschoollaunch.com For the VOcation Conference visit: http://www.vocationconference.com This week on the VO School Podcast we are discussing the principles of direct marketing! As voice actors we find projects a variety of ways; via agents, online casting, our websites, and networking. Direct marketing is the process of reaching out to clients and production houses, directly! We discover who benefits from this process, who should be reached out to, how a voice actor goes about this, and some tips to ensure that your emails and phone calls are best received. We also analyse what a good response rate is and workshop some tactics if a talents direct marketing efforts aren’t being rewarded. Joining us this week is Tom Dheere, a New York-based voice actor with over 20 years of experience. Tom has narrated thousands of projects for hundreds of clients in over a dozen countries. His experience as a corporate trainer as well as a voice talent makes him uniquely qualified to help both aspiring and veteran voice talents navigate the voiceover industry. Tom specializes in marketing and business consultation as well as eLearning and Explainer Video demo production.