We Are Amada with Marcos Moura: The Pros & Cons of Running a Business with Kimberly Akers

We are Amada

Today's episode continues the conversation with Kimberly Akers, Owner and CEO of Amada Senior Care in Mesa, Arizona.

Kimberly and her business partner Kris were among the first women to own an Amada Senior Care franchise - which is a challenge in its own right. Kimberly notes that many women-owned businesses struggle to survive their first year or reach significant revenue goals. Despite these odds, Kimberly and Chris have run a successful Amada franchise for nearly a decade.

When asked about their secret to success, Kimberly speaks of the fact that you can’t have a plan B. In their case, both partners invested everything they had into the business, even taking out loans to make it work. Taking risks and being 100% committed ultimately led them to success.

Moving from corporate America to entrepreneurship is no easy task. Kimberly highlights the need to become knowledgeable in every aspect of the business, from tech issues to managing staff. Their resilience gets tested frequently, as being a leader in an industry where laws change quickly means you can’t catch a break for too long. The biggest test - COVID-19 - is luckily behind them. (and the rest of us!)

Tune in to the full episode to hear more from Kimberly Akers on the entrepreneurial journey and the rewards of going all in!

Key Insights:
00:25 Women in Business and why it’s difficult
04:40 Entrepreneurship is NOT easy
08:44 The true benefits of being your own boss
12:03 Growing from Amada’s foundation