Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
Conteúdo fornecido por Alan Berg, CSP, Global Speaking Fellow, Alan Berg, CSP, and Global Speaking Fellow. Todo o conteúdo do podcast, incluindo episódios, gráficos e descrições de podcast, é carregado e fornecido diretamente por Alan Berg, CSP, Global Speaking Fellow, Alan Berg, CSP, and Global Speaking Fellow ou por seu parceiro de plataforma de podcast. Se você acredita que alguém está usando seu trabalho protegido por direitos autorais sem sua permissão, siga o processo descrito aqui https://pt.player.fm/legal.
Parecido com Wedding Business Solutions
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
…
continue reading
The Greatness Machine is on a Quest to Maximize the Human Experience! Join Award Winning CEO and Author, Darius Mirshahzadeh (pron. Mer-shaw-za-day), as he interviews some of the greatest minds in the world―turning their wisdom and experience into learnings and advice you can use in your life so that you can level up and create greatness. Join Darius as he goes deep with guests like: Moby, Seth Godin, Gabby Reece, Amanda Knox, UFC Ring Announcer Bruce Buffer, Former FBI Negotiator Chris Voss ...
…
continue reading
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
…
continue reading
Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
…
continue reading
Each week, Another Bite breaks down the latest and greatest pitches from Shark Tank. It's practical business advice delivered in a fun way. All the substance of an HBR article, but fun. Hosted by Jorie Munroe, Ariel Boswell, and Jon Dick.
…
continue reading
1
The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
Brian Burns
No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
…
continue reading
Outsource Acelerator Podcast, hosted by Derek Gallimore, explores business and outsourcing mastery. Inside-knowledge from the outsourcing capital of the world - Manila, Philippines.
…
continue reading
Player FM - Aplicativo de podcast
Fique off-line com o app Player FM !
Fique off-line com o app Player FM !
))
Liza Roeser - Scaling Fifty Flowers
Manage episode 440157400 series 2898870
Conteúdo fornecido por Alan Berg, CSP, Global Speaking Fellow, Alan Berg, CSP, and Global Speaking Fellow. Todo o conteúdo do podcast, incluindo episódios, gráficos e descrições de podcast, é carregado e fornecido diretamente por Alan Berg, CSP, Global Speaking Fellow, Alan Berg, CSP, and Global Speaking Fellow ou por seu parceiro de plataforma de podcast. Se você acredita que alguém está usando seu trabalho protegido por direitos autorais sem sua permissão, siga o processo descrito aqui https://pt.player.fm/legal.
Liza Roeser - Scaling Fifty Flowers
How do you decide when to DIY and when to call in a pro for your wedding flowers? Are your customers overwhelmed by too many choices? Do you know how to blend human touch with AI for maximum customer satisfaction? Learn how Liza Roeser from Fifty Flowers transitioned from wholesale to consumer-based e-commerce while keeping service personal and intentional.
Listen to this new episode for insights on balancing DIY and professional services, reducing decision fatigue, and leveraging AI while maintaining a human touch in customer interactions.
Liza Roeser is a trailblazer in the flower industry, known for her innovative leadership and entrepreneurial spirit. Her journey began with a Peace Corps mission in Ecuador, where she identified the potential for exporting fresh-cut flowers. In 1998, she founded Farm Exports, which later evolved into FiftyFlowers.com, the first e-commerce wholesale flower platform. Liza is a dedicated advocate for the industry, serving on the Society of American Florists Board, lobbying on Capitol Hill, and promoting entrepreneurship. Her achievements have earned her numerous accolades and features in prominent publications. Follow Liza on Instagram @TheFlowerCEO.
Episode Summary:
In this episode of Wedding Business Solutions, I chat with Liza Roeser, the founder of 50 Flowers. Liza shares her incredible journey from serving in the Peace Corps to creating an innovative e-commerce flower business. We discuss the early challenges she faced, transitioning from bulk floral shipping to direct-to-consumer sales, and how she has tailored her products to cater specifically to weddings and events. Liza opens up about the company's growth, the strategic use of AI to understand customer behavior, and the heartfelt importance of human interaction in customer service. We also delve into learning from past failures, how the 2008 financial crisis influenced her business, and the value of professional expertise in DIY floral projects.
If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.com
Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at
Coming to Wedding MBA this year? Join me for a sales workshop, only 25 seats. Use this link to save $20 off your ticket:
https://events.alanberg.com/LV1112#/buyTickets?promoCode=EarlyBird
I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is Alan@WeddingBusinessSolutions.com. Look forward to seeing you on the next episode. Thanks.
Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:
- Apple Podcast: http://bit.ly/weddingbusinesssolutions
- YouTube: www.WeddingBusinessSolutionsPodcast.tv
- Spotify: https://spoti.fi/3sGsuB8
- Stitcher: http://bit.ly/wbsstitcher
- Google Podcast: http://bit.ly/wbsgoogle
- iHeart Radio: https://ihr.fm/31C9Mic
- Pandora: http://bit.ly/wbspandora
©2024 Wedding Business Solutions LLC & AlanBerg.com
281 episódios
Compartilhar
Manage episode 440157400 series 2898870
Conteúdo fornecido por Alan Berg, CSP, Global Speaking Fellow, Alan Berg, CSP, and Global Speaking Fellow. Todo o conteúdo do podcast, incluindo episódios, gráficos e descrições de podcast, é carregado e fornecido diretamente por Alan Berg, CSP, Global Speaking Fellow, Alan Berg, CSP, and Global Speaking Fellow ou por seu parceiro de plataforma de podcast. Se você acredita que alguém está usando seu trabalho protegido por direitos autorais sem sua permissão, siga o processo descrito aqui https://pt.player.fm/legal.
Liza Roeser - Scaling Fifty Flowers
How do you decide when to DIY and when to call in a pro for your wedding flowers? Are your customers overwhelmed by too many choices? Do you know how to blend human touch with AI for maximum customer satisfaction? Learn how Liza Roeser from Fifty Flowers transitioned from wholesale to consumer-based e-commerce while keeping service personal and intentional.
Listen to this new episode for insights on balancing DIY and professional services, reducing decision fatigue, and leveraging AI while maintaining a human touch in customer interactions.
Liza Roeser is a trailblazer in the flower industry, known for her innovative leadership and entrepreneurial spirit. Her journey began with a Peace Corps mission in Ecuador, where she identified the potential for exporting fresh-cut flowers. In 1998, she founded Farm Exports, which later evolved into FiftyFlowers.com, the first e-commerce wholesale flower platform. Liza is a dedicated advocate for the industry, serving on the Society of American Florists Board, lobbying on Capitol Hill, and promoting entrepreneurship. Her achievements have earned her numerous accolades and features in prominent publications. Follow Liza on Instagram @TheFlowerCEO.
Episode Summary:
In this episode of Wedding Business Solutions, I chat with Liza Roeser, the founder of 50 Flowers. Liza shares her incredible journey from serving in the Peace Corps to creating an innovative e-commerce flower business. We discuss the early challenges she faced, transitioning from bulk floral shipping to direct-to-consumer sales, and how she has tailored her products to cater specifically to weddings and events. Liza opens up about the company's growth, the strategic use of AI to understand customer behavior, and the heartfelt importance of human interaction in customer service. We also delve into learning from past failures, how the 2008 financial crisis influenced her business, and the value of professional expertise in DIY floral projects.
If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.com
Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at
Coming to Wedding MBA this year? Join me for a sales workshop, only 25 seats. Use this link to save $20 off your ticket:
https://events.alanberg.com/LV1112#/buyTickets?promoCode=EarlyBird
I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is Alan@WeddingBusinessSolutions.com. Look forward to seeing you on the next episode. Thanks.
Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:
- Apple Podcast: http://bit.ly/weddingbusinesssolutions
- YouTube: www.WeddingBusinessSolutionsPodcast.tv
- Spotify: https://spoti.fi/3sGsuB8
- Stitcher: http://bit.ly/wbsstitcher
- Google Podcast: http://bit.ly/wbsgoogle
- iHeart Radio: https://ihr.fm/31C9Mic
- Pandora: http://bit.ly/wbspandora
©2024 Wedding Business Solutions LLC & AlanBerg.com
281 episódios
Todos os episódios
×
Bem vindo ao Player FM!
O Player FM procura na web por podcasts de alta qualidade para você curtir agora mesmo. É o melhor app de podcast e funciona no Android, iPhone e web. Inscreva-se para sincronizar as assinaturas entre os dispositivos.
Parecido com Wedding Business Solutions
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
…
continue reading
The Greatness Machine is on a Quest to Maximize the Human Experience! Join Award Winning CEO and Author, Darius Mirshahzadeh (pron. Mer-shaw-za-day), as he interviews some of the greatest minds in the world―turning their wisdom and experience into learnings and advice you can use in your life so that you can level up and create greatness. Join Darius as he goes deep with guests like: Moby, Seth Godin, Gabby Reece, Amanda Knox, UFC Ring Announcer Bruce Buffer, Former FBI Negotiator Chris Voss ...
…
continue reading
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
…
continue reading
Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
…
continue reading
Each week, Another Bite breaks down the latest and greatest pitches from Shark Tank. It's practical business advice delivered in a fun way. All the substance of an HBR article, but fun. Hosted by Jorie Munroe, Ariel Boswell, and Jon Dick.
…
continue reading
1
The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
Brian Burns
No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
…
continue reading
Outsource Acelerator Podcast, hosted by Derek Gallimore, explores business and outsourcing mastery. Inside-knowledge from the outsourcing capital of the world - Manila, Philippines.
…
continue reading
Player FM - Aplicativo de podcast
Fique off-line com o app Player FM !
Fique off-line com o app Player FM !
