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Navigating Local Market Mastery in the Wedding Industry with Madelyn Furlong
Manage episode 416478699 series 3572305
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Had a wedding nightmare? We want to hear about it for our latest segment! Text us here.
Discover the transformative power of local marketing for wedding professionals as we sit down with an expert strategist and delve into the game-changing tactics that can set your business apart. Picture hosting your very own flower arrangement workshop to dazzle your community, or think about the buzz you could create with impromptu photoshoots that capture life's spontaneous moments. Our conversation with local marketing expert, Madelyn Furlong will reveal how to leverage those personal connections to turn your clients into vocal supporters of your brand.
When it comes to building a trusted local network, it's all about those genuine interactions that forge lasting relationships. We'll share why a handshake and a smile at a neighbouring business can do more for your reputation than a dozen emails, and why little acts of kindness, like leaving glowing reviews for fellow vendors, can come back to you tenfold. Plus, we discuss the art of soliciting authentic client testimonials that keep the positive vibes flowing and help safeguard your business against the occasional negative review.
But wait, there's more – networking isn't just schmoozing at social events, it's an art form, and we're breaking down how you can tailor it to your unique style. Whether you're a pro at working the room or someone who prefers the behind-the-scenes approach, learn how to leave your mark and follow up in ways that resonate and are memorable.
The Wedding Academy
The Wedding Academy is an industry certification body & recognised globally.
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PODCAST TEAM
- Host: @msjacbowie
- Host: @ben_connolly_photographer
- Producer: @mpacreatives
Capítulos
1. Local Marketing Strategies for Wedding Professionals (00:00:00)
2. Building Local Connections Through Referrals (00:06:12)
3. Building Local Business Connections (00:10:54)
4. Networking and Follow-Up Strategies (00:27:04)
20 episódios
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