We are a Filipino-Chinese couple living in the heart of Manila. We have been together for 20 years and decided to make this podcast to share our life experiences. Our podcast has no format and may discuss random things like relationships, recommended food in Binondo or about our philosophy in life. If you like our podcast, don’t forget to click the subscribe/follow button and give us a 5 star rating ^.^ Please visit our FB page @kwentuhansessionsph and ig page @kwentuhansessions. You can als ...
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Conteúdo fornecido por Why'd I Buy That? An Advertising Podcast and Saxton Horne Communications. Todo o conteúdo do podcast, incluindo episódios, gráficos e descrições de podcast, é carregado e fornecido diretamente por Why'd I Buy That? An Advertising Podcast and Saxton Horne Communications ou por seu parceiro de plataforma de podcast. Se você acredita que alguém está usando seu trabalho protegido por direitos autorais sem sua permissão, siga o processo descrito aqui https://pt.player.fm/legal.
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Episode 12: Taking a (Mental) Shortcut
MP3•Home de episódios
Manage episode 212509397 series 2118924
Conteúdo fornecido por Why'd I Buy That? An Advertising Podcast and Saxton Horne Communications. Todo o conteúdo do podcast, incluindo episódios, gráficos e descrições de podcast, é carregado e fornecido diretamente por Why'd I Buy That? An Advertising Podcast and Saxton Horne Communications ou por seu parceiro de plataforma de podcast. Se você acredita que alguém está usando seu trabalho protegido por direitos autorais sem sua permissão, siga o processo descrito aqui https://pt.player.fm/legal.
Cognitive Biases are the predictable errors in judgement that our brains make all the time. These are one way in which we cope with everyday life, but they can be and are often exploited by advertisers. In this episode, Ryan and Abe examine a few of these biases and what they mean for advertising. They’ll dive deep into the world of discount orange juice, get the heart of “The Linda Problem,” and enjoy LeBron James shilling for sugary liquids. Notable quotes: “A miser is someone who hoards a lot of gold in a vault and then lets their house fall apart and the dies and leaves their money to a plucky youth.” Questions? Comments? Contact Podcast@saxtonhorne.com
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8 episódios
MP3•Home de episódios
Manage episode 212509397 series 2118924
Conteúdo fornecido por Why'd I Buy That? An Advertising Podcast and Saxton Horne Communications. Todo o conteúdo do podcast, incluindo episódios, gráficos e descrições de podcast, é carregado e fornecido diretamente por Why'd I Buy That? An Advertising Podcast and Saxton Horne Communications ou por seu parceiro de plataforma de podcast. Se você acredita que alguém está usando seu trabalho protegido por direitos autorais sem sua permissão, siga o processo descrito aqui https://pt.player.fm/legal.
Cognitive Biases are the predictable errors in judgement that our brains make all the time. These are one way in which we cope with everyday life, but they can be and are often exploited by advertisers. In this episode, Ryan and Abe examine a few of these biases and what they mean for advertising. They’ll dive deep into the world of discount orange juice, get the heart of “The Linda Problem,” and enjoy LeBron James shilling for sugary liquids. Notable quotes: “A miser is someone who hoards a lot of gold in a vault and then lets their house fall apart and the dies and leaves their money to a plucky youth.” Questions? Comments? Contact Podcast@saxtonhorne.com
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8 episódios
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