Buzzing and Bubbling Business Start-ups for the Covid-19 Era

Wo Men Podcast

While many companies have felt the impact of Covid-19, some courageous entrepreneurs in China are still willing to take risks and launch new ventures in this time of global economic fluctuations.

Our guest today, Lysa Wei, is one of them. In 2020, Lysa started her own company bringing hard seltzer to the China market. Low-calories and sugar-free, hard seltzers have become one of the world’s hottest (or coldest, depending on how you like drinks served) alcoholic beverages in the world.

In this episode, Lysa explains the opportunities and the challenges of starting a company in the Covid era. She also shares how to introduce a new alcoholic beverage to Chinese millennials who like to get their buzz differently from their parents or older siblings.