290. Music Industry Tips for Book Marketing with Ari Rosenschein

Writing and Editing

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Author and musician Ari Rosenschein is back to talk about the parallels between publishing and the music industry, and gives unique tips on how you can market your book!
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Check out Ari's website:
https://arirosenschein.com/
Follow Ari on Instagram:
https://arirosenschein.com/
Grab a copy of Ari's book, Dr. Z and Matty Take Telegraph:
https://amzn.to/3U2Xyty
About "Dr. Z and Matty Take Telegraph"
It’s the late ’90s—the final days before smartphones and the internet changed the teenage landscape forever. Zack and his mother have moved from Tempe to Berkeley for a fresh start, leaving behind Zack’s father after a painful divorce. A natural athlete, Zack makes the water polo team which equals social acceptance at his new school. Yet he’s more drawn to Matthias, a rebellious skater on the fringes, who introduces him to punk rock, record stores, and the legendary Telegraph Avenue.
As their friendship intensifies, Matthias’s behavior reminds Zack of his absent dad, driving a wedge between him and his mother. Complicating matters is Zaylee, a senior who boosts Zack’s confidence but makes him question his new buddy, Matthias. Faced with all these changes, Zack learns that when life gets messy, he might have to become his own best friend.
Dr. Z and Matty Take Telegraph is about how a friendship can challenge who we are, how we fit in, and where we’re going.
About Ari:
Ari Rosenschein is a Seattle-based author who grew up in the Bay Area. Books and records were a source of childhood solace, leading Ari to a teaching career and decades of writing, recording, and performing music. Along the way, he earned a Grammy shortlist spot, landed film and TV placements, and co-wrote the 2006 John Lennon Songwriting Contest Song of the Year.
In his writing, Ari combines these twin passions. Coasting, his debut short story collection, was praised by Newfound Journal as “introducing us to new West Coast archetypes who follow the tradition of California Dreaming into the 21st century.” Award-winning author Jeff Zentner calls Rosenschein's young adult novel Dr. Z and Matty Take Telegraph "a keenly and compassionately observed coming-of-age story that glows with truth and yearning."
Ari holds an MFA in Creative Writing from Antioch Los Angeles, and his work appears in Short Beasts, Drunk Monkeys, Noisey, Observer, PopMatters, The Big Takeover, KEXP, and elsewhere. He is Global Editorial Content Manager for Roland, helming the legendary musical instrument company's article platforms. Ari lives with his wife and dogs and enjoys the woods, rain, and coffee of his region.