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47. We Should Celebrate the Worst in Cybersecurity Sales and Marketing! [Hold Our Beers.]
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In this episode of WTFDIJR, Chris, Dani, and Maria are uncovering:
The opportunity for salespeople in Q1 2024. They mention the importance of understanding the specific needs of each company and tailoring the conversation accordingly to remain relevant even when budgets are largely decided. They also discuss the potential for selling SaaS products versus services and the importance of recognizing the maturity level of a company's security program. They also discuss the idea of hosting an annual awards ceremony to recognize the best and worst in the industry. Stay tuned for some hilarious categories and nominations!
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