23. When Your ML Is Too Dumb To Come Up with New Email Intros

WTF Did I Just Read? Tech Sales & Marketing Edition

In this episode of WTFDIJR, Chris and Dani are uncovering:

The ethical considerations of using AI in marketing, the pitfalls of certain sales strategies, and the importance of research in sales processes. The episode concluded with an insightful discussion on different types of CISO roles and the growth of the BISO role.

Key Takeaways:

• Role and Evolution of CISOs: The episode covers various types of CISO roles, including operational, strategic, and business-focused, underscoring the diverse skill sets required in these positions.
• Importance of Business Acumen: For technical roles like CISOs, gaining business skills is crucial. This can involve attending business conferences, collaborating with different departments, and seeking formal education in business.
• Future Readiness and AI: Ryan, a guest on the podcast, discusses the importance of future readiness in security, particularly in managing risk effectively and dealing with the influx of AI.
• Data Provenance and AI: The reliability and manipulation of data used by AI models are questioned, emphasizing the need for clear policies and control definitions around AI implementation.
• Challenges of Implementing New Tools: The episode discusses the resistance to change within teams, especially when it comes to adopting new tools or technologies, and strategies to address this.
• Approaching Sales with Authenticity: Dani and Chris advocate for an honest, research-backed approach to sales, especially when dealing with budget cycles and potential business opportunities.

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