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Ep. 45 - Q&A, Author's Commitment to Marketing
Manage episode 423241407 series 3579531
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Marketing Evolution: Highlights the shift from traditional to digital marketing strategies for books.
Understanding the Audience: Emphasizes the importance of knowing who your readers are and where they spend their time.
Author Commitment: Stresses the need for authors to actively participate in marketing their books, given today's short attention spans.
Strategies for Engagement:
- Authors can position themselves as subject matter experts.
- Let the book's content naturally attract readers.
Creating Connections: Notes the importance of multiple engagements with potential readers before they decide to buy.
Effort is Key: Concludes that success in book marketing requires perseverance and direct involvement by the author.
This episode offers concise advice for authors on leveraging digital platforms to successfully market their books.
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