Darn Good Distributors is the podcast for B2B eCommerce professionals who are tired of fluff and ready for the real stuff. Hosted by Kyler Nixon, each episode features conversations with boots-on-the-ground leaders—from CEOs and marketers to operators and digital pioneers—who are redefining what success looks like in B2B distribution. You’ll hear practical strategies, hard-earned lessons, and honest takes on what’s working right now. Whether you’re scaling your company, rethinking digital, o ...
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No one teaches you how to run a distribution business. There’s no playbook for navigating shifting markets, growing sales, or making the right bets on technology. The best distributors figure it out by talking to the right people and learning from experience. That’s what In the Mind of a Distributor is all about. Each month, Benj Cohen—founder of Proton, the CRM built for distributors—sits down with industry leaders, from owners to operators to sales pros, to break down what’s working, what’ ...
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SunJoy Group is a leading tech and electronic supplier to the promotional products industry. This is an education series for our Exclusive Distributors.
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iSellBeer with Tracy Neal for Sales Reps, Managers, and Beer Distributors owners who I Sell Beer
Tracy Neal
This podcast is for anyone who works at a beer distributor! If you run the route, drive the truck, stack the cases, call the buyers, manage the suppliers, load the repack, organize the POS, clean the lines, host the events, move the pallets, order the containers, count the money, fix the iPads, or Lead and Motivate the Team to win in the trade ~ then you can say #iSellBeer! In each episode I will interview industry legends from around the country who have careers at beer distributors. In tal ...
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Winning rural markets by going multi-vertical | Paul Kennedy
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19:24In this episode, Benj talks with Paul Kennedy, CEO of DSG, about cracking the code on multi-vertical distribution. Paul reveals how DSG profitably serves towns of 10,000 people by selling electrical, plumbing, HVAC, and waterworks all under one roof—a model that lets them win in markets where focused competitors simply can't make the math work. He …
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3 Ways Distributors are Using Email to Drive Retention in 2026 (with Jeff Felten) | Ep. 17
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35:43Acquisition costs are up, ad costs are up, and retention is a core focus of 2026 and beyond for distributors. On Darn Good Distributors, host Kyler Nixon brings on friend of the show and business partner Jeff Felten from Forward Studios to talk about going deeper inside your existing house file and getting second, third, fourth, and fifth orders fr…
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Customer First, Autonomy, And Creating Smiles Together (with Terry Brei) | Ep. 16
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25:12Customer Smile Champion in a LinkedIn bio stopped Kyler Nixon while he was scrolling and turned into a practical conversation with Terry Brei, president of Sure Controls. Customer first sits as a key cultural pillar, with manufacturers literally lined down and production back up and running when components and parts arrive at the right time. ㅤ Terr…
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Year Long Loyalty Program And 120% Online Order Growth (with Jackson Orin) | Ep. 15
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28:43Very few distributors have success with a rewards program, but this one is crushing it. Kyler Nixon sits down with Jackson Orin to talk about the Reinders Rewards program and a year long loyalty program designed to keep customers engaged all year instead of dropping off after seasonal online only campaigns. ㅤ They walk through internal conversation…
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Make Supplies the Easiest Part of Your Day (with Jordan Lorenz) | Ep. 14
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28:40Supplies should be one of the easiest parts of a dental practice, not another problem on a long list of cancellations, staffing issues and insurance reimbursement. In this conversation, Kyler Nixon sits down with fellow Wisconsinite Jordan Lorenz from Green Bay to talk about what it really takes to run a dental distribution company that feels both …
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Weird Videos, Weekly Episodes, And Real Customers Who Already Know You (with Tyler Hull) | Ep. 13
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31:47A sign supply distributor with weird videos, a slightly serious podcast, and 82 straight weeks without missing. That rhythm shifts casual viewers into customers who already feel like they know the team. Hosted by Kyler Nixon, this conversation with Tyler Hull from Wesco Sign Supply walks through how consistent content, in person events, long form p…
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Scaling an inside sales team from 0 to 90 reps | Ali Hasham
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22:25In this episode, Benj talks with Ali Hasham, CEO and Founder of Revenue Optics, about what it takes to build high-performing inside sales teams in distribution. With nearly 25 years in the industry, Ali shares how he built inside sales organizations from scratch three separate times, scaling teams from a single person to as many as 90 reps. Ali bre…
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Phone Systems, Replatforming, and Aerospace Certification (with Mark Knight) | Ep. 12
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26:23A 40th year in distribution brings perspective on culture, leadership, and growth. Kyler Nixon sits with Mark Knight, CEO at Fibre Glast, to talk management style, respect, and giving credit where credit is due. Mark shares early lessons like “sometimes you just need to show people who’s boss,” and why he chose assertive, direct, and supportive lea…
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SMS That B2B Buyers Actually Want, 75X ROI included (with Kristin Dean) | Ep 11
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24:05SMS marketing shows up where busy professionals live, on their phones. In this conversation, Kyler Nixon sits down with Kristin Dean to unpack why hairstylists, massage therapists, and spa pros engage in the middle of the day, how product-focused texts beat education in SMS, and why webinars still win. Kristin shares the starting point, taking top-…
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Creating a winning growth culture | Gary Corless
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32:32In this episode of In the Mind of a Distributor, Benj sits down with Gary Corless, former CEO of PSS World Medical (now McKesson Medical-Surgical), to unpack how the company scaled from a $15M startup pulling orders in shopping carts to a $2B industry leader. The key to that growth was a rich company-wide culture where everyone (not just sales) own…
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Be Natural, Genuine, and Authentic with Your Customers (with Andrew Haring) | Ep. 10
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26:24Branding can carry a mythical connotation, but the real signal shows up in how you communicate when the waters get murky. In this conversation, Kyler Nixon sits down with Andrew Haring to contrast blanket price increases with a customer-first stance that says we are here to serve our customers and we are in your corner. Andrew unpacks proactive pri…
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Big eCom Overhaul and Brand Cohesion (with Jeremy Ott) | Ep. 9
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26:48A big e-comm overhaul with brick and mortar, e-commerce, sales reps, and education moving together. Kyler Nixon sits down with Jeremy Ott to unpack a massive ecommerce overhaul. The conversation walks through a six to eight month RFP process, executive buy-in from a forward-thinking CEO, and the push for more core out of the box functionality, pers…
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“Customers Are Buying Trust” (with Nic Breedlove) | Ep. 8
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26:08“Customers are buying trust.” That line stopped the conversation and set the tone for a candid look at long sales cycles, culture, and product bets. Host Kyler Nixon sits down with Nic Breedlove to unpack a model that blends distributor and manufacturer, serves about 350 distributors, and manages operations in Indianapolis, Savannah, and Houston. T…
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Merchandising massive product catalogs | Brian Walker
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21:41In this episode, Benj sits down with Brian Walker, Chief Product Officer at Grainger, to unpack how one of the largest distributors in the world approaches merchandising at scale. With over 2 million SKUs in their core business and an endless assortment model through Zoro, Grainger’s merchandising strategy is anything but simple. Brian explains how…
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Account-Based Podcasting, Clarity over Ambiguity, and Building a Deep Bench (with James Gilman) | Ep. 7
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Core Values, Direct Conversations, and a Platoon Mindset (with Eric Reffett) | Ep. 6
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25:47Welcome to Darn Good Distributors with Kyler Nixon. Today’s conversation with Eric Reffett centers on a 360 view of the organization, moving from a finance path to president, and building a team that is direct, respectful, and aligned. Eric explains starting in a space between a startup and an established company, doing invoice entry and reconcilin…
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Rebuilding a Distributor Website from the Ground Up (with Faith Tank) | Ep. 5
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30:07When distributors talk about a website overhaul, it usually stops at dreaming. For Kyler Nixon and his guest Faith Tank, the story is different. Faith, Director of Marketing and Events at Zip’s AW Direct, shares how her team transitioned from a brochure-style site into a fully integrated e-commerce platform. ㅤ From the challenges of merging brands …
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Plan to Win, Publish Consistently (with Jason Hugo) | Ep. 4
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30:01Kyler Nixon welcomes Jason Hugo, founder and president at Quick Response Fire Supply, to explore how a decade of blogging and long form content reshaped a distribution business. Jason traces the journey back to 2012 when a single conference sparked the idea that consistent SEO-driven articles could attract the right buyers. Early experiments showed…
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A Letter to Customers and a Head of AI (with NataLee Allen) | Ep. 3
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26:32Core values that feel obscure turn into core actions that live in the fabric of a company. Host Kyler Nixon sits down with NataLee Allen, Visionary and CEO at ClearBags, to walk through a practical shift from five words to 26 behaviors that repeat every week. NataLee shares how she stepped into leadership after 2019 without the “everything falls on…
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Navigating private equity partnerships | Larry Stoddard
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34:07In this episode, Benj talks with Larry Stoddard, a distribution industry veteran who's led companies through massive growth phases at Ferguson, Bradco, and RelaDyne. Larry pulls back the curtain on what private equity partnerships actually look like in distribution: from why PE firms are drawn to distributors, to the real operational challenges of …
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Why Relationships and Referrals Outperform Branding in B2B (with Marta Dalton) | Ep. 2
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33:10Explaining B2B to someone who only knows consumer brands can feel like a challenge. Kyler Nixon sits down with Marta Dalton, VP of Customer Growth and Data at PetSafe Brands, to explore the core differences between B2B and B2C eCommerce and where they overlap. ㅤ Marta shares how pricing, catalogs, checkout, and delivery look completely different in…
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Legacy, LinkedIn, and Leadership (with Gilbert Welsford Jr.) | Ep. 1
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32:02In this episode of Darn Good Distributors, host Kyler Nixon sits down with Gilbert Welsford Jr., the CEO of ValveMan.com, to explore how a third-generation valve expert is reshaping the way an entire industry thinks about marketing, sales, and customer experience. ㅤ Gil shares how he’s leveraged LinkedIn, podcasting, and thought leadership to build…
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Welcome to Darn Good Distributors, the podcast for B2B eCommerce professionals who want to hear what’s really working in distribution today. ㅤ Each week, host Kyler Nixon sits down with CEOs, marketers, and operators who are driving real results and redefining success. These are the stories, lessons, and strategies you won’t get from consultants—ju…
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Building a value‑added services strategy that works | Matt Cohen
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23:49In this episode, Benj talks with Matt Cohen, President of Replenex, about joining his family business and leading a shift towards a model built around offerings that truly matter to customers and the business. In the first half, Matt shares what it took to align the team around value-added services. The second half gets tactical, covering: what mos…
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Building a growth engine through M&A | Jeff McLendon
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29:29In this episode, Benj talks with Jeff McLendon, CEO and President of Specialty Building Products, about how he scaled the company from $500 million to $4 billion by pairing intentional acquisitions with disciplined organic growth. He unpacks how the two strategies fuel each other and why the operations and people side of acquisitions are just as cr…
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Selling to enterprise customers | Joyce Lansdale
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33:31In this episode, Joyce Lansdale—Vallen's VP of Enterprise Business Development and Chairman of the Industrial Supply Association Board—shares her deep insights on selling to enterprise customers. With over 30 years in distribution, she explains exactly what these big clients are looking for, which internal and customer teams have to collaborate in …
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Ep 046: David Little, Savannah Distributing
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Building a billion dollar distribution business | Chuck Cohen
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28:50In this episode, Benj talks with Chuck Cohen, Managing Director of Benco Dental, about what it really takes to build and sustain a growing distribution business over the long haul. Chuck shares the story of growing Benco from $85 million to over $1 billion in revenue. Along the way, he reflects on the decisions that made that growth possible: from …
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Ep: 044 Rick Craig, Vice President R.H. Barringer Dist. Co.
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Ep: 043 Brittney Webber & Jennifer Hauke
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Ep 037: Jason Whitworth, Markstein Beverage Co.
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Ep 036: Jim Kenny, iSellBeer, Green Flash
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Ep 035: Receiving Manager X & Merchandising Manager X
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Ep. 033: PowerTalk - Chain Gap Closing & DDSOF
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47:54n this PowerTalk Tracy describes and explains the definitions, systems, and cycles for great execution in chain accounts as it relates to "gap-closing" for chain features. If you're new to a chain route or responsible for overall chain execution at your distributorship you'll want to sue this episode for new hire training over and over again! He'll…
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Ep 031: Harry Isabel, Industry Legend, Part 2
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1:02:25I was recently blessed meeting the industry legend, Harry Isabel. He is 94 years young with a legacy of stories and perspective to share. This is part 2. Click the link to see pictures of Harry and people he has impacted throughout his career. www.isellbeer.com/isabel
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Ep 030: Harry Isabel, Industry Legend, Part 1
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54:38I was recently blessed meeting the industry legend, Harry Isabel. He is 94 years young with a legacy of stories and perspective to share. This is part 1. Click the link to see pictures of Harry and people he has impacted throughout his career. www.isellbeer.com/isabel
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Ep 029, Scott Nielsen, Bedrock Training Solutions
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Ep. 027: Bump Williams, Bump Williams Consulting
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Ep. 026 NBWA NextGen: David Steinman, Beer Marketers Insights & Craft Brew News
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35:02Click to Download the NBWA decks www.isellbeer.com/nbwa SHOW DETAILS NBWA NextGen Conference celebrated its 7th year in New Orleans, and Tracy Neal was honored to meet the next generation of beer distributor leaders. Episodes 023-026 will feature stories from the young and up-and-coming. As much as the industry has changed, the heart has stayed the…
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Ep. 025 NBWA NextGen: Douglas Cone III, Cone Distributing
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43:32Click to Download the NBWA decks www.isellbeer.com/nbwa SHOW DETAILS NBWA NextGen Conference celebrated its 7th year in New Orleans, and Tracy Neal was honored to meet the next generation of beer distributor leaders. Episodes 023-026 will feature stories from the young and up-and-coming. As much as the industry has changed, the heart has stayed the…
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Ep. 024 NBWA NextGen: Bud Dunn, Atlas Sales Inc.
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1:03:31Click to Download the NBWA decks www.isellbeer.com/nbwa SHOW DETAILS NBWA NextGen Conference celebrated its 7th year in New Orleans, and Tracy Neal was honored to meet the next generation of beer distributor leaders. Episodes 023-026 will feature stories from the young and up-and-coming. As much as the industry has changed, the heart has stayed the…
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Ep. 023 NBWA NextGen: Chris Landers, L. Knife & Son
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34:12Click to Download the NBWA decks www.isellbeer.com/nbwa SHOW DETAILS NBWA NextGen Conference celebrated its 7th year in New Orleans, and Tracy Neal was honored to meet the next generation of beer distributor leaders. Episodes 023-026 will feature stories from the young and up-and-coming. As much as the industry has changed, the heart has stayed the…
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