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Shane O’Neill is Vice President and oversees the digital and web efforts at Fruchtman Marketing. He is a frequent speaker and writer about digital strategy and insight on proper methods to successfully build an online presence. His quality-over-quantity approach often highlights the pitfalls of non-strategic digital marketing efforts.
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Este curso sobre Retail Marketing se centra en analizar la estrategia minorista a través de una visión en España. Para ello, en primer lugar se realizará una introducción a la situación macro y microentorno del sector del retail español. A continuación se describe qué es el retail y cuáles son sus funciones. Y, como núcleo del curso, se analiza el proceso de desarrollo, implementación, evaluación y control de la estrategia minoristas. Se analizarán también los aspectos a tener en cuenta en t ...
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Step into The Commerce Marketer studio as we chat with experts across the retail industry about email marketing, eCommerce trends, strategies and what lies ahead for commerce marketers and retailers. The conversation is full of helpful information you'll certainly find useful in your own endeavors and we’ll have a little fun as well.
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How do retailers decide where to locate new stores? Why do consumers behave in a particular manner? How does a frozen pea get from harvest to a supermarket freezer? How do independent and online businesses compete with high street chains? These are just some of the many questions answered throughout this collection of video material that looks in depth at the dynamic and innovative retail industry, and what the future might have in store for retailers and businesses alike. Store operations, ...
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Explore the latest digital marketing trends and uncover strategies from the best in the industry. Hosted by Kevin She and Scott Jensen, featuring experts in the digital community, this show will help you build marketing plans that will massively impact your business. Kevin is the owner of the biggest self-storage chain in Hong Kong and Macau with over 65 locations. Scott is a Senior Marketing and Business Strategies who utilizes an analytical and calculated approach to ensure business growth ...
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Welcome to Deathground Marketing's Retail Podcast. The Mobshow. In 2012 I walked out of prison. I began my 30th year, with £49 in my back pocket, no home, no job and little prospect of getting one. 6 years later I had founded chain of 27 stores across the UK on a shoestring and a backpack full of stock. We have multi million pound revenues each year and if I can do this, then you can achieve your own entrepreneurial dreams too. With the ease today of setting up a website, social media profil ...
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show series
 
Ever wondered what keyword difficulty really means? You may have seen the phrase low competition keywords or keyword difficulty on tools like Semrush, Ubersuggest and Ahrefs and not been totally sure what level of keyword difficulty you can tackle. This toolbox tip seo episode will get straight to the point. How much does keyword difficulty matter?…
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Just about every business is in the social media game now and most are failing to use their social media channels even in a moderately successful way.Instagram is one of the top social channels you can incorporate into your marketing mix. Yet, it’s much different than Facebook, so stop treating it that way. It’s time to throw away the excuses and r…
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Shane O'Neill is joined by Daniel Gordon, one of independent jewelry retail's biggest, and longest-running, proponents of digital marketing The discussion: Social and digital marketing has changed more than just how retail jewelers market themselves, it’s changed how we communicate. So, why then are so many salespeople still selling the way they al…
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In the debut episode of his new podcast, Shane O'Neill of Fruchtman Marketing asks one of the most important, and overlooked, questions about digital marketing for jewelry stores. For the past decade we’ve been talking about how digital marketing and the move to online has changed how businesses market themselves … but what about how this technolog…
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How to hire an SEO Agency, is a problem I have faced in the past, and I know pretty much anyone out there running a small or even a larger business faces. How do you quantify if what you're being pitched is realistic or even going to cut the mustard? As someone who both DOES Search Engine Optimisation for my own businesses and others - and has hire…
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Shopify SEO Tips - 4 Tricks you should know if you're struggling with Search Engine Optimisation on Shopify. Shopify out the box is a clean simple way to set up a shop. But we all know setting up a shop is a damn stroke easier than running a profitable online business. If you want to know what immediate Shopify SEO tips I employ on my own Shopify s…
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5 Easy Ways Your Offline Shop Can Beat Online Competition If you run a brick and mortar business you may worry that online is eating into your market. You can't be blamed for thinking like that, we have it rammed down our throat constantly by national media. The reality is much more nuanced than that. In truth one statement can't talk about an enti…
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CEO of MIVA and author of Dragonproof Ecommerce Rick Wilson joins me on this episode of “The Commerce Marketer Podcast” to share his perspective on the state of ecommerce and the consumer landscape. Wilson also hosts the “Protecting Your Online Business Podcast,” where he recalls stories and lessons learned from more than 20 years in ecommerce. Wil…
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I’m joined by Luke Peters, CEO and founder of NewAir Appliances and host of the Page 1 Podcast, where he shares their blueprint for successfully launching new products. Luke starts by describing his ideal customer (2:15) and why New Air pivoted away from exclusively selling direct-to-consumer (2:50), and then explains how their 50 new product launc…
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I’m joined by Carson Finkle, CEO at Tenth Street Hats, to discuss using augmented reality (AR) and 3D product imaging on websites. Carson starts by describing their target audience and why they tested AR on their website (3:00). He explains what the experience looks like for the end-user and why they went with a web-based approach instead of an app…
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Bob Hitching, CEO of Playable, joins the podcast to discuss how the time to use video in email marketing has finally arrived. Bob starts by explaining why video is now an effective element of email marketing (2:20), then discusses ways to overcome time and resource constraints of video production (4:30) and use pre-existing video content (6:00). Bo…
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In this episode, Greg Zakowicz, senior commerce marketing analyst at Oracle NetSuite, discusses email marketing strategies for the 2019 holiday season. He begins with some of the key takeaways from last year and how they impact this year’s season (1:45), then covers the most appealing discounts and how to integrate them into your email planning (4:…
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How to build Backlinks the easy way is my golden hack tip right now. I run my own businesses including my CBD shop https://CBDStar.co - and sometimes you have to learn to do something yourself. So if you run a business that has a website and you have read about backlinks and want to know how to get more, then this podcast is bang on the 💰. Having b…
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I’m joined by Nancy Harhut, chief creative officer at HBT Marketing, to discuss how marketers can use behavioral science to nudge their customers and encourage purchase decisions. Nancy starts by covering how “eye magnet” words and the Von Restorff Effect can create more effective email subject lines and headlines (3:40), and then shares which word…
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Daniel Lo is the Founder and CEO of GoGoChart, an award-winning advertising technology company specialises in go to market strategy, paid search ads, ASO, user acquisition, and global mass scale for companies all over the world. During this episode, you will hear Daniel's story how he went from several failing businesses to success with GoGoChart. …
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I’m joined by Harry Cunningham, vice president of retail brand experience at Vera Bradley, to discuss what goes into designing modern-day brick-and-mortar stores that appeal to consumers. Harry explains some of the driving forces behind Vera Bradley’s redesign of their storefronts (5:45), and the steps taken when embarking on designing a new store …
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I’m joined by Erin Jordan, vice president and partner at Walker Sands Communications, to discuss the key findings of their sixth “Future of Retail” report. Erin discusses the trends the most notable trends and what the report says about consumer convenience and connection (2:00). She breaks down consumers’ expectations of shipping polices (3:00), t…
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Scott Jensen is a Senior Marketing and Business Strategist. His recent work was as SVP of Marketing at Partner Fusion as the manager of SEM, Product, Creative and Data Science. In addition, his consulting practice helps companies around the world apply digital marketing to their business strategy. During this episode, you will hear Kevin and Scott …
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I’m joined by Erin Hoffman, director of ecommerce at Door County Coffee, to discuss the shifting consumer coffee market and how they use email marketing to engage customers and drive revenue. Erin starts by discussing how the shifting in-home coffee demographic impacted their digital marketing strategy (9:00). She outlines how their email marketing…
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Seven habits of successful people is the topic of our high performance habit podcast and this is part 2. I spent the evening with dietician and instagram advisor @thenutriguy where we shared our top tips for improving your output in life and work. They often say successful people have a set of disciplines or daily habits they follow each day withou…
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I’m joined by Ronald Dod, CMO and co-founder of the ecommerce-focused search marketing agency Visiture, to discuss the current state of SEO, its evolution, and its integration with marketing (1:48). Ron continues with what makes an SEO-friendly title, the role of search intent (3:50), and the impact of dwell time on search results (8:40). He covers…
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In this episode of the podcast, I’m joined by Dennis Kelly, CEO of the direct mail automation company Postalytics, to discuss how to augment digital marketing channels with direct mail. Dennis explains how direct mail has evolved and why its usage is on the rise (2:45). He’ll discuss consumers’ emotional response to direct mail pieces and how to us…
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In this episode of the podcast, I’m joined by Mark Brazil, co-founder of the canvas art company Ikonick, to discuss how he created a multimillion-dollar business in less than two years by combining email, video, social, and influencer marketing. Mark begins by discussing how different social engagement patterns among genders impacted their paid mar…
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7 habits of successful people is the topic of today's show. Myself and long term friend Genesis, aka @thenutriguy talk about steps you can take to increase your life chances of success and happiness.We discuss "What makes success?" but also 7 items we believe, if implemented now, will have a profound effect on your life.Recently I have been followi…
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Gabe Thayn and Cameron Urry are the co-founders at Adigma, a data-driven, innovative marketing technology company that uses custom-built, data-driven paid search marketing structure to create an individualized toolset for businesses. During this episode, you will learn how to how to boost your local business in paid search and SEO search rankings. …
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Jennifer O’Connor of The University of Kansas Bookstore describes the bookstore industry’s evolution (4:30) and how they drive in-store traffic with social media (6:18). She details ways to overcome email segmentation challenges by using other digital marketing channels (13:40) and compete with larger retailers, who can offer larger selections and …
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My first year in business, charts my story from opening a terrible ecommerce business to moving into bricks and mortar retail. That same business Vape and Juice, the online vape shop is where I operate now. From 1 shop to 30 in 5 years, I wanted to talk to would be start-uppers and budding businessmen and women, what I went through and what you can…
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In this episode, co-founder of the influencer marketing agency Viral Nation Joe Gagliese discusses the ins and outs of the billion-dollar influencer marketing industry. Joe sheds light on influencer marketing misconceptions and explains how a brand should determine whether influencer marketing is a good fit for them (9:10). He explains what the pro…
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In this episode of the podcast, I’m joined by Cassidy Stockton and Kevin Irish of Bob’s Red Mill to discuss their use of content, email, social media, and influencer marketing to keep engagement high and drive sales, revealing the strategies that keep their product top of mind with in-store shoppers (7:49). And when it comes to email, they explain …
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In this episode of the podcast, I’m joined by Ben Argov, president of International Wine Accessories (IWA), to discuss how they built their email program from the ground up using lifecycle email marketing to drive nearly half of their 2018 email revenue. We cover the strategies behind triggered campaigns and how to avoid the pitfalls of email fatig…
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DON'T BE AFRAID OF THE 'NO'S' "It's called acting, darling" Closing a deal, closing a book, closing a conversation; getting a resolution that works for what you want. In today's episode, I talk about sales techniques that you can employ to get better at what you do, get more business. get more investors, or get the dream member of staff. I talk abo…
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Whether you’re a B2C or B2B retailer, having a considered Amazon strategy is critical for your business. In this episode of the podcast, B2B & B2C ecommerce strategist, advisor and author, Brian Beck discusses how to create an Amazon strategy that helps you successfully compete on — and even against — Amazon. He also details the B2C and B2B nuances…
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'Be your own boss, make 9 figure profits with this business coaching scheme!' I have had an annoying amount of messages like this recently. In Today's podcast, I talk about Business Coaching Scams and why they are never going to make you an entrepreneur. If you like these podcasts, don't forget to give us a rating, review and subscribe for future u…
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In Today's podcast, I give an insight into what my normal day looks like as a business owner. And no, it doesn't all come out smelling of roses. Listen to our latest episode here. If you like these podcasts, don't forget to give us a rating, review and subscribe for future updates! The MOB Show www.theMOBshow.com Facebook/mobshowpodcast Instagram/T…
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Retailers need to build emotional connections with their customers, but too many still rely on marketing tactics designed around transactions, not relationships. In today’s competitive retail environment, this style of marketing and lack of consumer engagement will fail to create loyal customers. In this episode, Steve Deckert, co-founder of Smile.…
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TOP 5 WAYS TO WIN IN RETAIL We're rounding off our five part series 'Top 5 Ways To Win In Retail' in todays final episode Part five: Point Of Difference In today's episode, I talk about the importance of having a point of difference and how it will help you win in the retail game. If you like these podcasts, don't forget to give us a rating, review…
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As today’s consumers continue to expect fast and free shipping, buy-online-pickup-in-store (BOPIS), also known as click-and-collect, is increasingly becoming a focused strategy for retailers. From pickup lockers and curbside delivery to in-store counters, BOPIS allows consumers to receive their orders quickly while helping keep retailer delivery co…
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'Top 5 Ways To Win In Retail' is a five part series, we continue in todays episode with Part four: Loyalty Card Scheme In today's episode, I talk about the importance of having a loyalty scheme in place and how that will help you win in the retail game. If you like these podcasts, don't forget to give us a rating, review and subscribe for future up…
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