Episode 11 - How To Sell Authentically - Interview with Claire Stansfield

Inspiring Women in Business

One of the stumbling blocks in building a business is the fear or dislike of selling. Being totally at ease with selling is the dream, and it is possible with the right mindset and strategy.

In this episode, I chat with Claire Stansfield, a business coach and strategist for women. She generously shares valuable tips on how to sell authentically. She takes us to the journey of her hurdle in selling when she started and how she eventually overcame the struggle.

Listen up and happy selling!

Key takeaways from this episode:

• Start with paying attention to what's in your mind, the stories you're telling yourself. That really will make a difference to your energy.
• Get training in the skills of sales. When you've got that framework, you feel safe on the call, and the prospects feel safe on the call. It is a total game-changer.
• One of the ways you can keep a call short is to prequalify people.
• Your ideal clients are going to be looking at absolutely everything you out into the world with the lens of whats-in-it-for-me.
• Have somebody support you that's been there, business savvy, and doesn't have the emotion you have around your business.
• Get support and get your tribe of people who will be there to cheer you on and keep you going.
• Don't listen to people who sound harsh and haven't built a successful business. They're going to be projecting their fears onto you. Listen only to people who have been there, done it, and get them as a teacher.

Episode Timeline:

00:00 Episode and Guest Intro

00:42 Intro

02:16 About Claire and what she does

03:02 Claire’s story of how she got into her business

06:37 Selling authentically

12:10 Keeping sales call short

16:36 Being clear about what you sell

19:29 Claire’s best advice

21:40 Outro

About our guest:

Claire Nicole is a Business coach & strategist for women seeking to build and grow profitable, rewarding, and sustainable businesses. She’s also the host of 'The life by Design Podcast.'

Claire believes that business is the vehicle to creating a life by your design and to make the changes you want to see in the world.

Claire infuses her coaching and mentoring with 25 years of experience and skills. She’s ICF accredited & trained as a Tony Robbins strategic intervention coach. Claire built the UK’s #1 wedding hair and makeup company, a 6-figure coaching business in year one, and an award-winning florist.

Through her wealth of experience, including coaching 100’s of women to build profitable businesses, she believes that the key is to focus on her 3-pillar framework of Mindset, Energy, and strategic action.

Connect and know more about Claire here:

Podcast: Life by Design

Facebook Group: The Triplet Club

Website: clairenicolecoaching.com

More about Ruth:

Hi, I’m Ruth, a business coach specializing in helping freelancers and business owners adjust their mindset and their marketing so they can get fully booked with clients they LOVE to work with. I’ve helped hundreds of self-employed women achieve the time and money freedom they craved.

I’ve started this podcast because when I first went all in and left the corporate world to be a freelancer, I was grateful for any work that came my way. After over 20 years of freelancing and working for other people, I started to realize I’d created a glass ceiling for myself.

In 2017, I finally started listening to that voice that had been telling me for a long time that I wasn’t doing what I loved and fulfilling my true potential. It took a critical illness to give me that wake-up call. I don’t want the same to happen to you.

You can expect practical advice, inspiring stories, and a lot of aha moments as we uncover and kick to the curb all the obstacles you have been putting in your way.

I’m on a mission to inspire women to start and play bigger in business.

Connect and know more about Ruth Gilbey here:

Coaching: https://www.ruthgilbey.com/coaching

Free stuff: https://www.ruthgilbey.com/next-client

Facebook: https://www.facebook.com/ruthgilbeymarketingandcoaching/

Instagram: https://www.instagram.com/ruth_gilbey/

LinkedIn: https://www.linkedin.com/in/ruthgilbey/