3 stages of an organization’s shift to demand generation | Blake Strozyk, Sr. Demand Gen Manager

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2y ago 34:01

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Blake Strozyk’s work in demand generation stems from his experience at Refine Labs, arguably a LinkedIn titan of thought leadership. Now at Transfix, he’s taking what he learned and sharing it with us. We discuss the three stages a marketer might find themselves in when launching a new demand generation program:

Stage 1: Excitement
Stage 2: Apprehension
Stage 3: Decision Time

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(03:27) - What are the three stages of starting a new demand generation program?
(09:14) - Activity does not equal accomplishment. Don't wind up with meaningless metrics!
(10:12) - Stage 1: Excitement. Establish a baseline and communicate expectations.
(12:52) - Stage 2: Apprehension. Everyone wants to treat B2B like B2C.
(15:21) - Knowing historical numbers is important for proving current demand gen efforts
(16:07) - Root into business metrics, not marketing metrics.
(18:57) - Stage 3: Decision time. How do you know if you need to pivot?
(22:52) - How Blake is shifting his approach within a new-to-him industry
(25:19) - All three stages explained in 2 minutes
(27:22) - Lightning Round!
(31:11) - Final Thought: When you connect with other marketers it makes you better.

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