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Episode 48: Jean-Michel Lemieux, ex-CTO of Shopify
Manage episode 353656815 series 3355641
In this episode, I speak with Jean-Michel Lemieux, aka @jmwind, ex-CTO of Shopify who helped usher in the modern era sneaker drops and anti-bot protection. We talk about what it took landing Supreme as a customer and how it required a complete rewrite of the checkout flow. We also discuss the early days of anti-bot protection and how it evolved, including his relationship with Sneaker Twitter and bot developers. We also discuss Shopify as a platform and what makes it into the core platform and what does not and why. Plus a lot more!
Timestamps
00:00 - Cold Open: Stephen A
00:22 - Intro
03:18 - Sock Drop
04:29 - Interview
08:58 - Landing Supreme as a Shopify Customer
15:16 - Rebuilding Checkout
26:54 - Early Days of Anti-Bot Protection
33:09 - Dealing with Botched Drops
39:19 - Why is anti-bot only a Shopify Plus feature?
43:08 - Raffles
49:29 - Sneaker Twitter Ombudsman
01:03:16 - Zadeh Kicks
01:05:21 - Ticketmaster
01:07:48 - Outro
75 episódios
Manage episode 353656815 series 3355641
In this episode, I speak with Jean-Michel Lemieux, aka @jmwind, ex-CTO of Shopify who helped usher in the modern era sneaker drops and anti-bot protection. We talk about what it took landing Supreme as a customer and how it required a complete rewrite of the checkout flow. We also discuss the early days of anti-bot protection and how it evolved, including his relationship with Sneaker Twitter and bot developers. We also discuss Shopify as a platform and what makes it into the core platform and what does not and why. Plus a lot more!
Timestamps
00:00 - Cold Open: Stephen A
00:22 - Intro
03:18 - Sock Drop
04:29 - Interview
08:58 - Landing Supreme as a Shopify Customer
15:16 - Rebuilding Checkout
26:54 - Early Days of Anti-Bot Protection
33:09 - Dealing with Botched Drops
39:19 - Why is anti-bot only a Shopify Plus feature?
43:08 - Raffles
49:29 - Sneaker Twitter Ombudsman
01:03:16 - Zadeh Kicks
01:05:21 - Ticketmaster
01:07:48 - Outro
75 episódios
Todos os episódios
×1 Fandom vs Tribalism in Sneakers - Episode 76 56:15
1 Winning Isn't For Everyone - Episode 74 1:17:42
1 EQL's Customer Privacy Incident and Shoe Surgeon Mass Producing Counterfeit Sneakers, Allegedly - Episode 73 1:12:18
1 How To Release A Collab Sneaker Part 3 - Navigating Sneaker Drops with Corey Whatever 1:06:17
1 How to Release a Collab Sneaker Part 2: A Case Study 1:05:40
1 How To Release a Collab Sneaker Part 1: Brand Theater 1:20:13
1 Big in Japan: Sneaker and Clothes Shopping in Japan, Nike's Marketing and Innovation Problem - Episode 67 1:17:06
1 Tradeblock CEO and Cofounder Mbiyimoh Ghogomu - Episode 65 1:02:33
1 2023 Year in Sneakers - Episode 63 1:29:28
1 Disruptive Sneaker Marketing and The Collaborator Playbook - Episode 62 1:14:34
1 Lois Sakany, Snobette Co-Founder and Wall Street Sneaker Analyst - Episode 61 1:02:45
1 James Whitner's Backdoor Sneaker Ring Busted - Episode 60 30:23
1 The Future of Sneaker Retail - Episode 59 1:33:25
1 Stolen Sneakers, Fake Sneakers, Backdoored Sneakers - Episode 57 57:52
1 The Hater's Guide to StockX - Episode 56 1:12:07
1 How Generative AI Could Disrupt the Sneaker Industry - Episode 52 1:09:52
1 The State of the Sneaker Game 2023 - Episode 50 1:04:33
1 Episode 49: BridgetGPT The Sneaker AI 1:07:59
1 Episode 48: Jean-Michel Lemieux, ex-CTO of Shopify 1:09:16
1 Episode 46: Sockjig Addresses His Enemies 56:35
1 Episode 45: Finding Early Sneaker Images with Guest @brandon1an 1:04:53
1 Episode 44: Trash Takes With @GawdofFrames 1:13:37
1 Episode 37: The Hater's Guide to Sneakers Vol. 1: ALD, New Balance and Supreme 40:35
1 Episode 35: Misery Business - Zadeh Kicks Update, Tom Sachs GPS, StockX, Bot Instances and more 1:02:03
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