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The Agile Brand with Greg Kihlström®
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1 # 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Zomergasten Podcast - Alida Dors
Manage episode 375618273 series 2398686
Conteúdo fornecido por NPO 2 / VPRO. Todo o conteúdo do podcast, incluindo episódios, gráficos e descrições de podcast, é carregado e fornecido diretamente por NPO 2 / VPRO ou por seu parceiro de plataforma de podcast. Se você acredita que alguém está usando seu trabalho protegido por direitos autorais sem sua permissão, siga o processo descrito aqui https://pt.player.fm/legal.
Theatermaker en choreograaf Alida Dors is de zesde en laatste gast in VPRO Zomergasten 2023. Theo Maassen interviewt haar over haar favoriete televisieavond.
…
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55 episódios
Manage episode 375618273 series 2398686
Conteúdo fornecido por NPO 2 / VPRO. Todo o conteúdo do podcast, incluindo episódios, gráficos e descrições de podcast, é carregado e fornecido diretamente por NPO 2 / VPRO ou por seu parceiro de plataforma de podcast. Se você acredita que alguém está usando seu trabalho protegido por direitos autorais sem sua permissão, siga o processo descrito aqui https://pt.player.fm/legal.
Theatermaker en choreograaf Alida Dors is de zesde en laatste gast in VPRO Zomergasten 2023. Theo Maassen interviewt haar over haar favoriete televisieavond.
…
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55 episódios
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1 Zomergasten Podcast - Pierre Bokma 2:42:34
2:42:34
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Acteur Pierre Bokma is de zesde Zomergast. Hanneke Groenteman interviewt Pierre Bokma over zijn ideale televisieavond.
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1 Zomergasten Podcast - Liesbeth Zegveld 2:36:26
2:36:26
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Liesbeth Zegveld is de vijfde Zomergast. Margriet van der Linden interviewt Liesbeth over haar ideale televisieavond.
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1 Zomergasten Podcast - Garrie van Pinxteren 2:40:23
2:40:23
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Garrie van Pinxteren, sinoloog en China-correspondent, is de vierde VPRO Zomergast. Janine Abbring interviewt Van Pinxteren over haar ideale televisieavond.
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1 Zomergasten Podcast - Sakir Khader 2:34:46
2:34:46
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Documentair fotograaf en filmmaker Sakir Khader is de derde gast in VPRO Zomergasten. Joris Luyendijk interviewt hem over zijn ideale televisieavond.
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1 Zomergasten Podcast - Sana Valiulina 2:31:49
2:31:49
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Schrijfster Sana Valiulina is de tweede Zomergast van 2024. Jelle Brandt Corstius interviewt Sana Valiulina over haar favoriete televisieavond.
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1 Zomergasten Podcast - Eric van der Burg 2:39:32
2:39:32
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VVD Tweede Kamerlid en oud-staatssecretaris van Justitie en Veiligheid Eric van der Burg is de eerste Zomergast van 2024. Peter van Ingen interviewt hem over zijn favoriete televisieavond.
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1 Zomergasten Podcast - Dries van Agt 2:33:14
2:33:14
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In 2003 was politicus, diplomaat en ex-premier Dries van Agt te gast bij Joost Zwagerman in VPRO Zomergasten.
Theatermaker en choreograaf Alida Dors is de zesde en laatste gast in VPRO Zomergasten 2023. Theo Maassen interviewt haar over haar favoriete televisieavond.
Cartoonist en allround kunstenaar Kamagurka is de vijfde gast in VPRO Zomergasten 2023. Theo Maassen interviewt Kamagurka over zijn favoriete televisieavond.
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1 Zomergasten Podcast - Bibi Dumon Tak 2:41:21
2:41:21
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Schrijfster Bibi Dumon Tak is de vierde gast in VPRO Zomergasten 2023. Theo Maassen interviewt haar over haar favoriete televisieavond.
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1 Zomergasten Podcast - Khadija Arib 2:41:48
2:41:48
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Oud-Kamervoorzitter en politica Khadija Arib is de derde gast in VPRO Zomergasten 2023. Theo Maassen interviewt haar over haar favoriete televisieavond.
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1 Zomergasten Podcast - Hoyte van Hoytema 2:25:37
2:25:37
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Cinematograaf Hoyte van Hoytema (Hirzel, Zwitserland, 1971) is de tweede gast in VPRO Zomergasten 2023. Theo Maassen interviewt Hoyte van Hoytema over zijn ideale televisieavond.
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1 Zomergasten Podcast - Thomas Hertog 2:32:35
2:32:35
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De Vlaamse kosmoloog en hoogleraar theoretische natuurkunde aan de Katholieke Universiteit Leuven Thomas Hertog (Leuven, België, 1975) is de eerste gast in VPRO Zomergasten 2023. Theo Maassen, dit jaar de presentator van deze zomerklassieker, interviewt hem over zijn ideale televisieavond.
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1 Zomergasten Podcast - Bessel van der Kolk 2:40:14
2:40:14
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In de zesde en laatste Zomergasten van dit seizoen sprak Janine Abbring op 28 augustus met psychiater en traumaspecialist Bessel van der Kolk (Den Haag, 1943). In zijn ideale televisieavond veel filmfragmenten over trauma, want films maken volgens hem de complexiteit voelbaar van hoe mensen met elkaar omgaan. Maar het gaat ook over Van der Kolks eigen leven en wat we wereldwijd hebben geleerd van traumaverwerking.…
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1 Zomergasten Podcast - Raven van Dorst 2:32:34
2:32:34
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Muzikant en televisiepresentator Raven van Dorst (Vlaardingen, 1984) is de vijfde Zomergast van 2022. Janine Abbring sprak die op 22 augustus. De avond is een ode aan de einzelgänger en de rebel. Aan mensen die de wereld een stuk kleurrijker en vrijer hebben gemaakt en ook Raven op een of andere manier hebben weten te inspireren. Door expliciet zichzelf te zijn, door op te staan voor hun idealen, of door simpelweg bloedirritant en tegendraads te zijn. Het anders-zijn wordt omarmd en gevierd.…
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