Ep. 64: Creating Viral Engagement and Deep Connections in Marketing Events | Expert Guests Meisha Bochicchio and Joel Primack

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Discover the secrets of community building in marketing events with industry experts Joel and Meisha. Learn practical strategies to nurture relationships, create engaging spaces for attendees, and generate shareable moments. Whether you're aiming for the cozy vibe of Content Marketing World or the excitement of new connections, this conversation is your guide to turning events into vibrant hubs of business and camaraderie.

After the keynotes end, the conversation continues. Join us for insights on leveraging digital platforms, creating personalized experiences, and using LinkedIn to maintain relationships. Tune in, follow us on LinkedIn, and let's build communities together!
Key Messages:

1. Community-building at events is like a reunion, creating a sense of belonging and encouraging attendees to return year after year.
2. In-person events benefit from dedicated spaces and activities for community members, fostering engagement and connection.
3. Collaboration with other companies in similar spaces can enhance community events, providing attendees with a broader network and more value.
4. Virtual events can build community through dedicated app spaces, direct messaging, and creating shareable moments like virtual meetups.
5. Easy-to-implement strategies like prompting attendees to connect on LinkedIn can further relationships and extend the event's impact beyond its duration.

Meisha Bochicchio
Meisha is a first-gen college grad and burgeoning marketer based in Boston. By day, Meisha is the Digital Content Marketing Program Manager at VMware, driving digital content strategies for VMware Explore. When she’s not busy behind the screen, she enjoys chasing down Boston’s best plate of pasta, spending time with her husband and pets, and enjoying all that New England has to offer. Meisha recently graduated with an M.S. in Integrated Marketing Communications from West Virginia University, though she’ll always be a Clemson Tiger at heart.
LinkedIn

Joel Primack
Joel Primack has been in the Community space for ~5 years, serving and supporting communities of different types of personas and geographies. He's spent time at Sales Assembly, Lattice, and with multiple Community Consulting clients in a variety of spaces. Beyond his work experience, he hosts a podcast, The Community-Led Growth Show, as well as guest speaks, writes, & partnered with Common Room on a 5-city tour in the Fall of 2023.
Podcast: Community-led Growth Show

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Capítulos

1. Building Community at Marketing Events (00:00:00)

2. Building and Engaging Communities at Events (00:11:09)

3. Creating Community After Events (00:16:27)