How to Identify the Right Growth Tactics for Your Podcast Strategy

The More Profitable Podcast with Stacey Harris

It's crucial to align your podcast tactics with your overall strategy to attract, nurture, and eventually convert the right clients. The first step to that… understanding the nuances of these tactics so that you can choose the right tools for your strategy.

Too often, the tactics we discuss today are sold as strategies, and they’re simply not. That’s why in this episode of The More Profitable Podcast, I’m breaking down six popular podcast tactics. Two for attract, two for nurture, and two for convert, and sharing why they will AND why they won’t help get a podcaster to their goals depending on their goals.

Let’s go into these next 12 weeks being intentional with our tactics, it becomes easier to understand why things work (or don’t) when we fully understand why and how we’re using them. That’s why I urge you to focus on strategic planning this quarter. This isn't just about making a better podcast—it's about making a podcast that works for you and your business.

4:30 - The MOST common tactic to grow your show - feature guests.

13:11 - The impact of being a guest on relevant shows to attract the right audience for the podcast.

17:45 - The impact of how-to episodes based on the types of services being offered.

22:48 - It’s critical we’re aware of moving forward and not keeping the audience stuck in the mud.

25:00 - The effectiveness and relevance of case studies in different contexts.

26:00 - The timing of when we use assets like audio sales pages strategically for effective conversion.

27:25 - The need to integrate tactics into the overall strategy for successful outcomes vs using tactics as if they’re complete strategies.

Mentioned In How to Identify the Right Growth Tactics for Your Podcast Strategy
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