Natalie Cioffi - Mom of Four Leaves Corporate Career & Builds a Multi-State Cleaning Company

Off the Ladder

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Summary
Natalie Cioffi, owner and president of CDJ Genie Services, shares her journey of starting and growing her residential and commercial cleaning company. She started the business 10 years ago while working full-time and wanting to create something that allowed her to be present for her family. Natalie emphasizes the importance of having the right mentality and being mentally tough as a business owner. She believes that a business degree is not necessary, but having a sales background and a certain personality are crucial. Natalie also discusses the challenges of hiring and trusting employees, as well as the importance of delegating and letting go of control. In this conversation, Natalie Cioffi, owner of CDJ Genie Services, and Branden Sewell discuss the challenges and rewards of running a small business. They emphasize the importance of knowing what you want and defining success on your own terms. They also discuss the significance of work-life balance and the freedom that entrepreneurship can provide. Natalie shares her marketing strategies, including leveraging social media and building trust through personal connections. They conclude by encouraging business owners to give themselves grace and to persevere through challenges.
Keywords
business owner, cleaning company, mentality, mental toughness, sales background, hiring, trust, delegation, control, small business, entrepreneurship, success, work-life balance, marketing, trust, community involvement
Takeaways
Being a business owner requires a certain mentality and mental toughness.
A business degree is not necessary, but having a sales background and the right personality are important.
Delegating and letting go of control are crucial for business growth.
Challenges in hiring and trusting employees are common, but it's important to keep moving forward.
Taking care of employees and building a strong company culture are essential for success. Know what you want and define success on your own terms
Building personal connections and trust is crucial for business growth
Marketing strategies can include leveraging social media and community involvement
Give yourself grace and persevere through challenges
Chapters
00:00 Introduction and Background
02:20 Starting the Business and Growing
08:06 The Importance of Mentality and Mental Toughness
13:10 Hiring, Trust, and Delegation
27:11 Taking Care of Employees and Building a Strong Company Culture
33:03 Defining Success on Your Own Terms
45:53

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