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1 Amy Schumer & Brianne Howey on the Importance of Female Friendships, Navigating Hollywood's Double Standards, Sharing Their Birth Stories, and MORE 50:05
RELOAD: Shifting Ahead with Allen Adamson
Manage episode 430714553 series 2930709
Welcome to the What's Next! Podcast with Tiffani Bova.
This week, I’m listening back on a conversation with Allen Adamson and I wanted to share it with you too.
Allen is a noted industry expert in all disciplines of branding and the Co-Founder of Metaforce. He is also a published author with multiple marketing titles including Shift Ahead, Brand Simple, and The Edge. Prior to co-founding Metaforce, Allen was the Chairman of North America of Landor Associates, a global branding firm. Before joining Lander, Allen was an executive at Unilever and held senior management positions at Ogilvy & Mather and DMB&B. Allen is also a sought-after industry commentator and has appeared on shows such as NBC’s Today Show and Fox Business Network’s Closing Bell.
THIS EPISODE IS PERFECT FOR… individuals who are trying to build a memorable brand with advertising, social media, product design and user interfaces to convey a story which resonates with employees and customers.
TODAY’S MAIN MESSAGE… find your relevance! Get out of your marketing bubble and don’t wait for things to go wrong to step on the gas and shift your strategy. Once the marketplace signals your misstep, it’s too late. Shifting ahead to success is all about being proactive and attentive and learning not just to listen passively, but to watch actively and ask the right questions!
WHAT I LOVE MOST… I loved talking about what “brand” truly is and how we can better understand it. It is one of the most misunderstood concepts in business and sales today. Everyone is chasing after what they think it means, and often this leads to a sense of disingenuousness.
Running time: 29:54
Find Tiffani Online:
Find Allen Online:
295 episódios
Manage episode 430714553 series 2930709
Welcome to the What's Next! Podcast with Tiffani Bova.
This week, I’m listening back on a conversation with Allen Adamson and I wanted to share it with you too.
Allen is a noted industry expert in all disciplines of branding and the Co-Founder of Metaforce. He is also a published author with multiple marketing titles including Shift Ahead, Brand Simple, and The Edge. Prior to co-founding Metaforce, Allen was the Chairman of North America of Landor Associates, a global branding firm. Before joining Lander, Allen was an executive at Unilever and held senior management positions at Ogilvy & Mather and DMB&B. Allen is also a sought-after industry commentator and has appeared on shows such as NBC’s Today Show and Fox Business Network’s Closing Bell.
THIS EPISODE IS PERFECT FOR… individuals who are trying to build a memorable brand with advertising, social media, product design and user interfaces to convey a story which resonates with employees and customers.
TODAY’S MAIN MESSAGE… find your relevance! Get out of your marketing bubble and don’t wait for things to go wrong to step on the gas and shift your strategy. Once the marketplace signals your misstep, it’s too late. Shifting ahead to success is all about being proactive and attentive and learning not just to listen passively, but to watch actively and ask the right questions!
WHAT I LOVE MOST… I loved talking about what “brand” truly is and how we can better understand it. It is one of the most misunderstood concepts in business and sales today. Everyone is chasing after what they think it means, and often this leads to a sense of disingenuousness.
Running time: 29:54
Find Tiffani Online:
Find Allen Online:
295 episódios
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1 RELOAD: Fact Versus Fear and Becoming a True Student of Success with Bill Wooditch 32:35
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1 RELOAD: Innovation and Continuous Connection with Christian Terwiesch 30:48
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1 Leading Teams Toward Meaningful Work with Wes Adams and Tamara Myles 23:58
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1 RELOAD: Creating Confidence with Heather Monahan 30:18
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1 Your Path to a Fulfilling Career with Michael Horn and Bob Moesta 31:04
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1 RELOAD: Building Trust in an Influencer Market with Tom Stockham 34:27
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1 Start-Up Strategies with Mike Maples Jr. 30:05
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1 A Fresh Approach to Strategy with Seth Godin 29:45
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1 2024 Listener Favorite: Aligning for Growth on Every Level with Scott Edinger 29:18
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1 2024 Listener Favorite: How to Work with (Almost) Anyone with Michael Bungay Stanier 30:49
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1 2024 Listener Favorite: Cracking the Presentation Code with Terri Sjodin 33:57
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1 Leading in the Unknown with Terence Mauri 25:56
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1 Personalization Done Right with David Edelman 32:38
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1 RELOAD: The Human Side of Marketing and Growth with Mayur Gupta 36:08
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1 Building Business through Relationships with Mo Bunnell 29:35
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