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The Biggest Mistakes Podcasters Make with Paid Ads | Mike Wiston

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Conteúdo fornecido por Courtney Elmer | PodLaunch. Todo o conteúdo do podcast, incluindo episódios, gráficos e descrições de podcast, é carregado e fornecido diretamente por Courtney Elmer | PodLaunch ou por seu parceiro de plataforma de podcast. Se você acredita que alguém está usando seu trabalho protegido por direitos autorais sem sua permissão, siga o processo descrito aqui https://pt.player.fm/legal.

Wondering if paid ads are the right move to grow your podcast, or if they’re a waste of your time and money? In this episode, I'm joined by Mike Wiston, co-founder of MowPod, to dive deep into the right (and wrong) ways to use paid ads to grow your show.

We tackle why jumping into paid ads too soon can lead to wasted dollars and disappointing results, and how building a solid organic growth engine is the key to making your ad dollars count. Mike also shares insights on understanding your metrics, avoiding costly mistakes, and creating a listener-centric community that drives genuine engagement.

So if you’re wondering when it’s the right time to invest in ads or how to turn paid traffic into a loyal podcast audience, hit play and let's dive in.

0:26 - Why Running Podcast Ads Too Soon Is a Waste of Money

2:05 - Know These Metrics Before You Spend on Podcast Ads

4:54 - How to Tell When Your Show is Ready for Paid Growth

8:34 - Why a Listener-Centric Show Equals a Higher Podcast Ad ROI

10:42 - The Ethics of Running Ads for Your Podcast


Episode Links:


Other Episodes You’ll Enjoy:

→ This episode was recorded on the Deity VO-7U

Have a question about launching or growing your podcast? Shoot me a text!

Liked this episode? Share it! and tag me @thecourtneyelmer

Love this show? Say thanks by writing a review!

Want a top podcast that converts listeners to clients? Book a free strategy call

NEW LIVE WORKSHOP! >> Insider Secrets to a Top 100 Podcast

Connect with Court: Instagram | Linked In | Website

  continue reading

281 episódios

Artwork
iconCompartilhar
 
Manage episode 445399415 series 2633070
Conteúdo fornecido por Courtney Elmer | PodLaunch. Todo o conteúdo do podcast, incluindo episódios, gráficos e descrições de podcast, é carregado e fornecido diretamente por Courtney Elmer | PodLaunch ou por seu parceiro de plataforma de podcast. Se você acredita que alguém está usando seu trabalho protegido por direitos autorais sem sua permissão, siga o processo descrito aqui https://pt.player.fm/legal.

Wondering if paid ads are the right move to grow your podcast, or if they’re a waste of your time and money? In this episode, I'm joined by Mike Wiston, co-founder of MowPod, to dive deep into the right (and wrong) ways to use paid ads to grow your show.

We tackle why jumping into paid ads too soon can lead to wasted dollars and disappointing results, and how building a solid organic growth engine is the key to making your ad dollars count. Mike also shares insights on understanding your metrics, avoiding costly mistakes, and creating a listener-centric community that drives genuine engagement.

So if you’re wondering when it’s the right time to invest in ads or how to turn paid traffic into a loyal podcast audience, hit play and let's dive in.

0:26 - Why Running Podcast Ads Too Soon Is a Waste of Money

2:05 - Know These Metrics Before You Spend on Podcast Ads

4:54 - How to Tell When Your Show is Ready for Paid Growth

8:34 - Why a Listener-Centric Show Equals a Higher Podcast Ad ROI

10:42 - The Ethics of Running Ads for Your Podcast


Episode Links:


Other Episodes You’ll Enjoy:

→ This episode was recorded on the Deity VO-7U

Have a question about launching or growing your podcast? Shoot me a text!

Liked this episode? Share it! and tag me @thecourtneyelmer

Love this show? Say thanks by writing a review!

Want a top podcast that converts listeners to clients? Book a free strategy call

NEW LIVE WORKSHOP! >> Insider Secrets to a Top 100 Podcast

Connect with Court: Instagram | Linked In | Website

  continue reading

281 episódios

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