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The Transaction

Matt Amundson & Craig Rosenberg

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Welcome to The Transaction. From ABM to PLG, from MEDDIC to MEDDPICC, the world of business is constantly evolving. We’ll cover the who, what, where, when, why and most importantly how you get… The Transaction. Hosted by Craig Rosenberg and Matt Amundson. Presented by Ringmaster Conversational Marketing, the go-to branded podcast team. To discover how your company can leverage B2B podcasts to deliver outsized ROI, visit ringmaster.com.
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The Deep C Podcast is for families, caregivers, friends and community who are supporting a child through a cancer diagnosis. While every ounce of your being is used to carry your child, this podcast is here to carry you.When you're bedside at the hospital, sitting in a waiting room for the millionth appointment, or just need to feel like you're not alone in this dark place - come find us. Our conversations will match the ones you're already having in your head. No topic is off limits, no fea ...
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Build gives you the inside track on all things product and product management. Host Maggie Crowley, former Olympian turned Harvard MBA turned Director of Product Management at Drift, sits down with the best of the best across product management, design, and engineering to bring you lessons from product greats at Atlassian, Pluralsight, VMware, and more.
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Comedian and writer Moshe Kasher dives into his new memoir Subculture Vulture, which explores the six communities which shaped his life, from AA and Burning Man to sign language interpretation and his ultra-Hasidic upbringing; stand-up comedian Mohanad Elshieky tells us why he might be the most dangerous man in America; and indie band Glitterbox pe…
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It's been quite a year for the brothers Jeff and Steven McDonald of Redd Kross. They’re currently in the middle of a tour in support of their eponymous double album, their oral history memoir, Now You're One Of Us: The Story Of Redd Kross comes out in October, and before the year is up, we’ll see the release of their documentary, Born Innocent. Som…
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Today Craig and Matt welcome guest Andy Raskin, a renowned figure in the B2B space. The discussion revolves around the importance of creating impactful sales narratives. They discuss the structure and strategy behind compelling sales decks, leaning on examples like the famous Zuora deck. Andy shares insights on transitioning from founder-led sales …
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This conversation provides a raw and honest look at the emotional and psychological toll of caring for a child with cancer and dives deep into the topic of medication to manage anxiety and depression. In this episode, Amie and Sam discuss the importance of self-care and seeking help while navigating the challenges of their child's treatment and lif…
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Annie Rauwerda, founder of the social media account Depths of Wikipedia, shares some more obscure entries from the website, including "The Kentucky Meat Shower;" photojournalist Ivan McClellan discusses his new book Eight Seconds, an exploration of Black rodeo culture in America; and fiddler Sami Braman plays the title track off her latest album Ri…
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Most people believe the year they graduated high school was the greatest year in pop music history. We put that theory to the test as we match up the year Dave graduated high school, 1984, against 2017, the year his daughter, Emma, graduated. It's quite a battle, and you may be surprised to find, like Holly, that you might like the songs from 2017 …
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In this episode, Matt and Craig delve into the evolving landscape of LinkedIn as a key platform for B2B thought leadership and brand building with the insights of Alec Paul, a LinkedIn strategist and Founder of SalesBrand. Alec discusses the significance of authenticity, audience engagement, and the potential of LinkedIn video. The conversation als…
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Alexx Friesen shares her experience as a child going through cancer treatment and how her parents supported her. She emphasizes the importance of giving children space to feel their emotions and validating their experiences. Alexx also discusses the role of hope and comfort in the context of pediatric cancer. She highlights the need for parents to …
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Claire from Strong Like Sloane talks about how her daughter Sloane was diagnosed with stage 4 neuroblastoma when she was 5 years old and how Sloane's diagnosis threw her into a place where she felt compelled to use her marketing and advocacy skills to fight for other families just like theirs. Claire discusses her coping mechanisms and advocacy wor…
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Bestselling writer Lindy West (Shrill) chats about her new podcast Text Me Back, which unpacks friendship, the news, and text threads; comedian Paul F. Tompkins takes a stab at some other P.F.T. acronyms; and soul ensemble Ural Thomas & The Pain perform "No Distance." Plus, host Luke Burbank and announcer Elena Passarello share some texting habits …
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Even though it's Labor Day, we think every day is a Manic Monday. We're Takin' Care of Business over here at What Difference Does It Make, so we say, Let's Work!, as we recognize songs that salute the Working Class Hero. What a way to make a livin'! We are a proud member of Pantheon Podcasts Learn more about your ad choices. Visit megaphone.fm/adch…
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In this episode of The Transaction, Matt Amundsen and Craig Rosenberg are joined by Ray Rike to delve into the world of metrics. Ray shares his passion for allowing SaaS operators to make metric-informed and benchmark-validated decisions by looking at metrics across the entire customer journey. He highlights key metrics such as CAC ratio, inbound h…
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Comedian and writer Ian Karmel pairs up with his sister Dr. Alisa Karmel to unpack the book they co-authored T-Shirt Swim Club, about growing up fat in a world made for thin people; stand-up comedian Zainab Johnson riffs on being one of 13 children; and Ethio-jazz artist Meklit performs the title track off her new EP "Ethio Blue." Plus, host Luke B…
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Warren Zanes' recent career trajectory has landed him in Nebraska…specifically, Bruce Springsteen's 1982 album, Nebraska. Warren’s book, Deliver Me from Nowhere: The Making of Bruce Springsteen's Nebraska, was released in 2023 to critical acclaim. Warren also hosts the concert performance of Bruce Springsteen's Nebraska: A Celebration in Words and …
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The Transaction’s guest today is one of many talents. Jen Igartua, who is not only the CEO of GoNimbly but also a side hustler in both comedy and board game designing, provides her insights on the sales and marketing world today. The conversation covers transforming B2B sales strategies using signal-based selling and PLG (Product-Led Growth) insigh…
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Writer Sloane Crosley unpacks loss in her memoir, Grief is for People, which poignantly weaves the suicide of a dear friend with the burglary of her home; The New Yorker cartoonist Roz Chast shares some of her weirdest dreams from her new illustrated book, I Must Be Dreaming, including meeting Fran Lebowitz… on roller skates; and indie rocker Black…
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Robyn Hitchcock has had quite the musical career. So much so that two movies have been made about him: The documentary Robyn Hitchcock: Sex, Food, Death...and Insects, and the Jonathan Demme-directed performance film, Storefront Hitchcock. However, when Robyn decided to write his own story, he centered it on a particularly meaningful point in his l…
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Today Mark Kosoglow, an experienced sales professional and an advisor at HockeyStack, discusses with Craig and Matt his insightful perspectives on sales strategies. He emphasizes the importance of creativity over sheer volume in outreach and the challenges posed by current sales practices. Mark highlights his approach to sales from his time at Outr…
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Writer Noé Álvarez traces his family lineage through the history of the accordion in his latest book Accordion Eulogies: A Memoir of Music, Migration, and Mexico; professor of engineering Naomi Fitter introduces us to Jon, a stand-up comedian robot she developed who riffs on the dating life of a bot; and singer-songwriter John Craigie explains the …
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August 10th is Duran Duran Appreciation Day. As it turns out, not only are we self-proclaimed Duranies, but our guests love the Fab 5 as well. So for this episode, we've compiled comments and observations from our past guests (and ourselves) about the music we love so much by Simon, John, Nick, Andy, and Roger. Happy Duran Duran Appreciation Day! L…
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This episode brings on Dennis Lyandres as the guest. He is currently an advisor at ICONIQ Capital and has many years of sales, marketing, and strategy experience. Along with Craig and Matt, Dennis discusses effective leadership techniques and the importance of relentless learning in the sales and marketing world. He emphasizes the importance of hir…
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Comedian and writer Dave Hill dives into his newest book The Awesome Game, which makes the case for why hockey should be more popular in the United States, then tries his hand at the surprisingly popular genre of "hockey romance" novels; and singer-songwriter No-No Boy performs "Western Empress" from his latest album Empire Electric, which tells th…
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Susan Seidelman has directed films with Meryl Streep, John Malkovich, and Madonna, but how does a humble girl from the suburbs of Philadelphia get to such a point? It's all documented in her new book, Desperately Seeking Something: A Memoir About Movies, Mothers, and Material Girls. Susan joins the podcast to talk about movies, music, mothers, and …
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Today’s episode welcomes Sydney Sloan, former CMO of Drata and newest CMO of G2, to sit down with Craig and Matt to give strong insights on the evolving strategies being used in marketing. Sydney discusses the shift from account-based to segment-based strategies, and elaborates on how triangulation of data points can enhance targeting and campaign …
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Today we chat with Rose Marie and her two incredible sisters Lisa and Tonia about caring for her while she cares for her son during his cancer treatment. Rose Marie’s 16yr old son was diagnosed with osteosarcoma in December 2023, which means they are still in very active treatment. Her son’s tumour was on his lower right tibia and, despite Rose Mar…
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Writer and podcaster Amanda Montell (Sounds Like a Cult) unpacks her new book The Age of Magical Overthinking, which looks at our cognitive biases, like why some of us worship celebrities or believe in the power of manifestation; stand-up comedian Laurie Kilmartin gets stoked about her son going to college, so she can start dating again; and singer…
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Matt Pinfield would probably consider himself "just a music fan from New Jersey". But fans of his radio and club shows, as well as music artists like David Bowie and Depeche Mode immediately recognized the passion and knowledge that Matt possessed. This led to the distinction of being THE spokesperson for rock music fans when he first began hosting…
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Today’s episode showcases Craig and Matt as they hear powerful insights from the Founder of Cloud Ratings, Matt Harney, as he discusses the importance of ROI and value selling within the software industry. The conversation begins with a discussion on the underutilization of ROI calculators by software companies, emphasizing how personalized ROI can…
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Podcaster Avery Trufelman unpacks her podcast Articles of Interest, in which she reveals the history behind fashion and clothing, including prison uniforms and the debate over pockets; author Camille Dungy discusses her latest book Soil: The Story of a Black Mother’s Garden, which chronicles her attempts to diversify her garden in the predominately…
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Music Journalist Lyndsey Parker is a fixture on the Los Angeles music scene. For more than two decades, she served as the Music Editor for Yahoo Entertainment, interviewing all our favorite music artists, including 80s icons like The Cure, Duran Duran, and Cyndi Lauper. You've seen her as a correspondent on AXS TV and Fox 11 News in Los Angeles, an…
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In today’s episode of The Transaction, hosts Craig and Matt sit down to talk with sales expert Dave Brock. Dave is a well-established sales consultant, the founder and CEO of Partners in EXCELLENCE, and the author of “Sales Manager Survival Guide”. They discuss the pivotal changes required in the sales approach, focusing on customer engagement, win…
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Kayleigh Kennedy is a cancer mom, mindset coach and the powerhouse behind Limitless Coaching where she helps clients break free from their limitations and unlock their full potential by giving them tools and practices to get them “unstuck” - but how do we apply the same tools to our kids' cancer diagnosis? The answer is GRATITUDE. Yes, finding thin…
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