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The Marketing Freaks podcast by Overdrive Digital. Join us for a series of expert interviews and tons of tips on how you can improve your digital marketing performance. If you enjoy it, please do subscribe :)
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The Digital Marketing Podcast

Ciaran Rogers, Daniel Rowles and Louise Crossley

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A weekly digital marketing podcast with listeners in over 190 countries worldwide.The Digital Marketing Podcast combines interviews with global experts, together with the latest news, tools, strategies and techniques to give your digital marketing the edge. Perfect for your daily commute, the podcast aims to be both entertaining and informative. Produced by Target Internet and hosted by Daniel Rowles, Ciaran Rogers and Louise Crossley. Find out more at targetIniernet.com/podcasts
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Google Ads expert and Premier Google Partner Chris Schaeffer talk pay per click, Google Ads, online marketing, and how to advertise your business effectively. This podcast helps business owners, digital marketing agency employees, and pay per click freelancers make the most of their Google AdWords budgets. New episodes come out every Monday, and ask your Google Ads questions at www.paidsearchpodcast.com
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Welcome to The Search Engine Journal Show! This is the official podcast of Search Engine Journal. We talk all things SEO, PPC, social media, content marketing, and digital marketing with the top industry experts and authorities. Your host will be Loren Baker.
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Inter-Dev Digital Marketing Podcast

Inter-Dev B2B Digital Marketing Agency

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The podcast is proudly brought to you by Inter-Dev, an international B2B digital marketing agency dedicated to helping businesses navigate the digital landscape. We'll bring you insightful discussions, expert advice, and the latest trends in the industry.
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Hear the latest performance marketing strategies, industry news, and innovative tactics that will help grow your healthcare organization. Brought to you by Cardinal Digital Marketing, our CEO Alex Membrillo sits down with industry leaders and the nation’s top healthcare marketing professionals to uncover practical insights to boost your digital presence and attract more patients.
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Welcome to The Unicorny Marketing Show, a podcast about the business and practice of marketing, how it creates value, who's doing it well, and how marketing helps businesses win the future. Unicorny seeks to answer the question: how do I create value for my business? We speak to CMOs, CEOs, CFOs, venture capitalists, private equity leads, consultants, influencers... anyone that can provide clues to finding and unlocking value. This podcast uses the following third-party services for analysis ...
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The Ecomcrew Ecommerce Podcast

Mike Jackness and Dave Bryant | eCommerce, Shopify, and Amazon FBA Experts

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An eCommerce podcast for store owners, hosted by 7-figure store owners Mike Jackness and Dave Bryant. We cover everything in eCommerce from Shopify, to Amazon FBA. From email marketing, to Facebook Ads. Never before has there been a podcast with store owners who are so candid. Subscribe to the Ecomcrew podcast today!
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Marketing your real estate investment business on your own can be difficult, especially in a competitive and ever-changing market. Join Brandon Bateman, CEO of Bateman Collective, as he chats with industry experts, shares actionable marketing strategies, and reveals what has been successful for his own clients. Each episode will help you generate more motivated leads than ever, allowing you to grow and scale your REI business. Subscribe today so you don’t miss a thing!
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Season 2 - In the next season of the PPC Ponderings Podcast, we're talking to people we don't know... but who know PPC! Kirk loves chatting with new friends, and we wanted to share his conversations with the world as it pertains to PPC knowledge. Our objective is to have short interviews with smart people so we can get you one super tactical thing per episode you can change in your PPC process today. Season 1 - While many PPC Podcasts are in interview format, we'll be taking more of an inves ...
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Welcome to "Google Ads Unleashed," the ultimate podcast for anyone who wants to harness the power of Google Ads to boost their online business. Whether you're an agency owner, E-Commerce marketer, or just someone who's interested in digital advertising, this show is for you. In each episode, we'll dive deep into the world of Google Ads, exploring the latest strategies, techniques, and best practices for creating effective ad campaigns that deliver real results. Whether you're a seasoned pro ...
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Do you want your burning Google Ads questions answered by a trusted Google Ads Expert? Inside Google Ads is hosted by Jyll Saskin Gales, a seasoned Google Ads Coach with over a decade of Google Ads experience, including 6 years working at Google. Each weekly episode contains practical advice based on real-world experience with Google Ads accounts. You'll gain a deeper understanding of bidding strategies, keyword match types, conversion tracking, creative best practices, campaign efficiency a ...
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Law Firm PPC | A Weekly Law Firm Marketing Podcast

Jason Rothman: PPC For Lawyers Expert

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Law Firm PPC For Lawyers is a weekly podcast about Google Ads, Facebook, and other online marketing strategies for law firms. Every week Jason will be giving advice about how to get more clients from Google Ads, Facebook, and other digital marketing strategies. He'll also be answering questions. Thanks for listening, enjoy the show, and good luck with your law firm marketing campaigns!
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Unleash your ecommerce potential with 'Ecomm Marketing with the Pitbulls.' Dive into deep, enlightening conversations with industry leaders, marketing mavens, and innovative entrepreneurs. Each episode brings you insightful discussions on ecommerce strategies, practical marketing tactics, and behind-the-scenes startup stories. Tune in as we navigate the intricate ecommerce landscape, uncovering the secrets of success in today's digital world.
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Welcome to "The Growth Gear with Tim Jordan," a podcast where business meets high velocity. We're about finding that pivotal Growth Gear – your own monumental shift that redefines your business journey by exploring a wide range of topics, including the rise of new brands, the intricacies of digital marketing, the power of a motivated mindset, and sophisticated strategies for today's marketplaces. Join us on "The Growth Gear" and embrace the momentum. It's more than growth – it's about achiev ...
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My Amazon Guy

Steven Pope

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Seller Central Expertise on how to improve sales. We are an Amazon Agency with more than 1,000 brands consulted for, My Amazon Guy sees trends and speaks about how to improve traffic and conversion on your products. https://myamazonguy.com/
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Marketing O'Clock is the premier digital marketing podcast, covering all things SEO, PPC, and social media marketing. Every Friday the Cypress North team dives deep into the latest online marketing news, studies, trends, and updates and examines how they will impact your real-life KPI's. Join us for actionable digital marketing tips and strategies to employ in your campaigns along with discussions (and sometimes rants) about what works, what doesn't, and what has us shaking our heads this we ...
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Welcome to the I Need I New Info where we are helping business and marketing strategy with digital marketing tips and we apply it into our clients business so that they can never miss any e sales order lead from internet and we also provide a website development services so that if someone has a traditional business we can take into online. And here is the the things we are providing 1.PPC 2.Web development 3. Content marketing 4. Email marketing 5. Social media marketing 6. Business listing ...
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It's Always Day One

It's Always Day One

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My name is George Reid; a former Amazonian turned Amazon consultant.Each week you'll hear top consultants, brand owners, agencies, and Amazon employees share their answers to basic, yet fundamental questions you should be asking yourself about your Amazon business.
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This Podcast provides business owners with a wealth of knowledge found nowhere else on the web. Our experts, who you can get to know below, will inform you of everything you need to know to succeed in web marketing. As you travel through all the different aspects of web marketing, make sure you check out the client testimonials for real-life examples of how our principles can be applied effectively.
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Ahead of the Game

Digital Marketing Institute

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Want a taste of the real-life digital marketing game? Supercharge your marketing skills and sharpen your mindset with incisive insights from industry experts. The Ahead of the Game podcast is brought to you by The Digital Marketing Institute, hosted by Will Francis. Subscribe to all DMI Ahead of the Game podcasts on Apple Podcasts, Spotify or watch on video at YouTube. And check out the DMI's extensive knowledge library and join up for free. https://digitalmarketinginstitute.com/aheadofthegame
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We're here to share knowledge & experience in the field of digital advertising. Once a week, we'll release an episode about topics such as programmatic advertising, AdTech & paid media (PPC, performance marketing, etc.). Whether you're in marketing or advertising, an intern or a CMO, practice branding or user acquisition, this podcast is for you; you'll get to discover new technologies, companies, practices, and people. Join us in our attempt to build a community; In an effort to make each o ...
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A podcast for home improvement contractors to help you crush your lead goals and take your business to the next level. Join us each episode as we give you powerful insights and practical tips on the best digital marketing strategies to help you grow your home improvement business.
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Dive into the world of search engine optimisation, PPC, and digital marketing. Join content creator and all-around neat gal Genny as she interviews industry experts and fellow Geeky Tech colleagues and tries her best to understand what the big deal is with SEO. If you're new to digital marketing and you've already sniffed out all the fluffy BS that agencies love to promise but fail to deliver, take a listen. You just might learn a (real) thing or two about what makes your website outrank you ...
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sales & marketing for local entrepreneurs Learn from the expert digital marketers behind the growth of several of the biggest local brands in their markets. Anthony Karls, President of Rocket Clicks - www.rocketclicks.com - interviews the experts on his team in all the areas that will drive revenue for local entrepreneurs. Get technical knowledge and learn from the experience of those who paid the price to learn what it takes to grow businesses locally.
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If you're a Brand Founder, eCommerce Entrepreneur or Growth Marketer and looking to scale your eComm brand, then this is the podcast for you. We'll be interviewing industry leading eCommerce founders and marketing strategists and bringing their insights and actionable take-aways for you to implement and drive your revenue growth.
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MARKETING

Brandon White

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The MARKETING podcast brings you marketing science, case studies that reveal successful marketing techniques and teach strategic marketing analysis where we model the data and turn it into financial forecasts so you have predictable revenue.Your host Brandon White has over two decades in marketing from building his first company on solely organic SEO to working in marketing at America Online in the early days of the Internet. Brandon can't promise you instant marketing success after each epi ...
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PPC Town Hall

Frederick Vallaeys

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Host Fred Vallaeys, Co-founder of Optmyzr, is joined by PPC experts for a panel discussion on the latest hot topics in the search marketing world. Topics range from updates to Google, Bing, Facebook, and Amazon Ads, to changes in online search behavior, or changes in the business world. Learn what the experts are seeing in the industry, how they're reacting to make the most of the opportunity, and what they think the future holds.
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Welcome to the PPC Unleashed Podcast, where I talk about some the most important topics in pay-per-click advertising and Google Ads. This show is my attempt to document my PPC journey as a Google Ads expert by sharing all the learnings, best practices, strategies, tips and hacks I’ve picked up over my first 6 years working as a paid search marketing professional, and managing millions of dollars in Google Ad spend across hundreds of accounts and dozens of industries.
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Welcome to Agency Operators Podcast, your refuge from the industry buzz! Join us as we spotlight genuine experts in the agency and e-commerce service provider realm, providing a clear path through the clutter of fake gurus. Hear real stories, connect with your community, and showcase your authentic expertise. A place where agency owners share their stories and nuggets of gold they've attained through the challenges of growing brands and operating teams. Welcome to the Agency Operators Podcast!
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Stu and Ollie from Creative Bloom, a Digital Marketing Company in Brighton, will be talking through their tips, tricks and the biggest mistakes they've seen small businesses make in building new websites and trying to get found by search engines. We'll be giving you advice, sprinkling in a little random conversation here, maybe a few of Stu's famously ridiculous analogies and getting you ahead of the curve with your Digital Marketing for 2022. Experts in getting businesses found online this ...
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Are you eager to boost your website's performance on search engines like Google but unsure where to start or what truly makes a difference in SEO? Then "SEO Is Not That Hard" hosted by Edd Dawson, a seasoned expert with over 20 years of experience in building and successfully ranking websites, is for you. Edd shares actionable tips, proven strategies, and valuable insights to help you improve your Google rankings and create better websites for your users. Whether you're a beginner or a seaso ...
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In This Episode... Welcome to the Dojo, a weekly marketing news podcast by Exposure Ninja. This week we talk about: OpenAI’s new model o1 is released Key PPC Takeaways from The Meta Summit 363% Increase In Google Ads Leads using AI Assets Timestamps 00:00 — Intro 00:31 — OpenAI’s new model o1 is released 11:00 — Key PPC Takeaways from The Meta Summ…
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In this episode, I chat with Mathew Nelson, a seasoned Paid Media Strategist with 15+ years of Google Ads expertise. Mat has successfully managed millions in ad spend across diverse industries, including e-commerce, automotive, home services, and legal. Mat provides valuable insights into PPC strategies specifically tailored for law firms, discussi…
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Send us a text Curious about how Google's latest move could revolutionize your SEO strategy? This episode of "SEO is Not That Hard" promises to unravel the intrigue behind Google's decision to link to the Wayback Machine in their search results. Join me, Ed Dawson, as we explore why Google has shifted away from offering cached page results and how …
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Try Opteo for free for two months - https://opteo.com/psp Special URL to use to avoid the YouTube display network placements: googleadsense_without_youtube.com Joey Bidner - https://joeybidner.com/ Chris Schaeffer - https://www.chrisschaeffer.com Watch this episode on YouTube: https://youtu.be/obUZDrWOvgg Submit a Question - https://www.paidsearchp…
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Send us a text In this video, Steven Pope chats with Joshua Neumann, the founder of Kind Lips, about his journey on Amazon. Josh talks about the challenges he faced getting his product listed and how he launched it successfully. His story shows how taking action, making adjustments, and staying true to your mission can lead to both business success…
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Send us a text Steven Pope, the CEO and Founder of My Amazon Guy, sits down for a deep conversation about his journey in building a successful Amazon digital marketing agency. He discusses how embracing his introverted nature led him to focus on digital strategies over traditional methods, proving that success doesn't always come from following the…
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Send us a text This week’s Friday MAG Podcast is all about what Amazon Sellers need to know—updating your LLC info, staying compliant with the INFORM Consumers Act, and using Helium 10 for keyword research. Benjamin Loya and Shane Keyes from My Amazon Guy explain how trademarking your brand and keeping your business details up-to-date can make a bi…
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It’s easy to get overwhelmed by all of the strategies available for all of the campaign types, even more so when Amazon releases anything new. Don’t freak out. You need a strong mental model like the one Noemi Bolojan of ScaleWave.io shares in this episode. Once you understand the different strategies– protect, conquer, rank, dominate, and discover…
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We love nothing more than tackling a controversial digital marketing topic, and on today's podcast episode, we dive into whether social media is really still worth the time and investment for brands. We explore a wide number of frustrations that marketers face when posting online, from fake engagement to unclear ROI, and debate whether or not influ…
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Send us a text Is it possible that your favorite indexing tools are on Google's chopping block? Brace yourself for an eye-opening discussion as Ed Dawson reveals the recent overhaul of Google's indexing API. On September 11th, Google introduced stern measures to curb the misuse of their API, historically reserved for job postings and broadcast even…
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Negative Keyword for PMAX, YouTube Communities & More | Marketing O’Clock Episode 349This Week on Marketing O’Clock, Google Ads makes a positive out of negatives and other long demand-ed new features. Plus, a new update puts the “You (Tube)” in community and more digital marketing news from this week.Thank you Optmyzr for sponsoring this week’s sho…
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Send us a text If Amazon was listening to sellers they would simply fix Seller Support. Bad AI isn't on the top 100 needs of sellers. Amazon is listening to us, but are the AI developments going to move the needle? A few weeks ago, I predicted that Amazon would make AMC more user-friendly, and it looks like that prediction is coming true. This morn…
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Send us a text Combining similar products into one parent listing on Amazon might seem smart, but it can hurt your search visibility. Amazon often shows only one product from a parent group in search results, meaning you could lose out on exposure for top-performing items with strong reviews. In this video, Steven Pope breaks down why grouping list…
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In this episode of The Growth Gear Podcast, host Tim Jordan takes an in-depth look at the complexities of company culture with Summer Jubelirer, a seasoned ecommerce expert. Summer shares candid stories from her career, discussing the misconceptions surrounding company culture, its impact on performance, and how it influences both employee satisfac…
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Is it time to change your campaign's bid strategy? In Episode 34 of Inside Google Ads, host Jyll Saskin Gales, ex-Googler and Google Ads Expert, tackles the tricky question of when and how to change your bid strategy. She'll guide you through the decision-making process, offering practical advice on transitioning from Maximize Clicks to Maximize Co…
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In Part 2 of our conversation with Clare Jones, CMO of System C, we explore the challenges of rebranding, maintaining brand integrity, and the strategic art of prioritising customers. Clare shares her experience of unifying multiple brands into one cohesive identity while staying true to core values. She also introduces her "rule of thirds" for cam…
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In this episode, we dive deep into one of the most critical aspects of Amazon Advertising—campaign structure. George breaks down why having a clear, organized ad structure is essential for scaling your business and boosting ROI. From segregating individual product campaigns to managing broad, phrase, and exact match types, we cover it all. We’ll ta…
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Watch the video version here: https://youtu.be/j3PuOdWUDpc In this episode, Frederick Vallaeys sat down with Sharon Park, founder of Sage Digi, to discuss her journey from Google to starting her own digital agency. They talked about the transformation of Google Ads PPC, the impact of generative AI on marketing, and the future of Google in a rapidly…
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Send us a text Clear product images and customer-focused content are essential for increasing sales on Amazon. When Steven Pope and Fernando Narvaez, a Brand Manager from MAG, worked with a brand that relied heavily on swimsuit models, they realized that just showing off the product wasn’t enough. What really works are the details: before-and-after…
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Welcome to episode 162 of the marketing freaks podcast and the next installment in the scale up season. In this episode, Jon is joined by Yasmine Khan, a business psychologist who specialises in working with founders and senior leadership teams in high-growth companies. Yasmine shares insight into the overlooked human and psychological aspects of s…
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In this episode of the Marketing Dribble Podcast, we’re joined by Mary Speakman, Director of Code Galaxy, a bespoke software development and apps company. Mary brings a wealth of experience as a business leader, speaker, and judge for the prestigious BiBAs awards. She was also part of the Goldman Sachs 10,000 Small Businesses Alumni. Throughout thi…
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Send us a text Ever wondered if the words in your domain name still matter for SEO? Join me, Ed Dawson, as we dissect the journey of exact match domains (EMDs) and their evolving role in search engine optimization. We'll pull back the curtain on how EMDs once ruled the SEO landscape until Google's pivotal 2012 update reshaped the rules. You'll get …
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In this podcast episode, Jared Nieuwenhuis discusses his journey from marketing in the video game industry to serving as a council member and deputy mayor in Bellevue. He shares how his marketing experience has influenced his approach to public service, particularly in terms of branding, messaging, and community engagement. Jared also highlights th…
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Discover how to scale your real estate business with Sean O'Toole's expert tips for finding motivated sellers! In this exclusive interview, Sean shares his data-driven strategies that have revolutionized property investing. 🏠 Learn how to: • Leverage public records to uncover hidden deals • Use data analytics to identify motivated sellers • Scale y…
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Send us a text Most Amazon sellers are getting Amazon PPC wrong, and it’s directly affecting their sales. You’ve probably heard that you should start with an auto campaign, find a good keyword, then negate it to move it into an exact match campaign. But remember, auto and broad match campaigns often give you a lower ACoS and better performance than…
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In this episode, we dive into the strategies you need to succeed in 2024 when it comes to ranking on both ChatGPT and Google's Search Generative Experience (SGE). 🔍💡 The digital landscape is constantly evolving, and staying ahead requires a blend of AI-driven content optimization, SEO best practices, and a deep understanding of how conversational A…
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This week, Cardinal CEO, Alex Membrillo, and Hasan Ramusevic, CEO of Hasan + Shumaker explore the intricacies of selecting the right agency for healthcare marketers, highlighting the importance of thorough research and recognizing the unique value specialist healthcare agencies provide. Learn how these healthcare specific marketing agencies offer a…
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In this episode, we dive into the most important updates you need to know to stay ahead. From Amazon's image overhaul in search results to the new ASIN Search feature in Business Reports, we break down how these changes impact your strategy. We’ll also cover why broad match modifiers and multi-layered ad campaigns are crucial for expanding reach an…
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In this episode of The Unicorny Marketing Show, Clare Jones, CMO of System C, challenges the common perceptions around demand generation, explores the changing dynamics of B2B buyer behaviour, and discusses the complexities of mergers and acquisitions. Clare highlights why marketing needs to be involved at every stage of the buyer's journey and mak…
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We're excited to bring you the SERP's Up podcast on the SEJ Show channel! Join Wix for their landmark 100th episode, as their experts & guests take a deep dive into the world of SERPs. If you’re frustrated by how broken the SERPs feel, don’t worry…they’re getting honest and covering the reasons. In this candid discussion, they’re also breaking down…
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In this episode of the Digital Marketing Podcast, we dive into the world of GPTs and help you discover the best available for digital marketers. From tools that create visual diagrams and presentations to tools that summarise YouTube videos, this episode is packed with insights to help you streamling your digital marketing efforts. Remember, we hav…
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Send us a text Adding a lot of new products to your Amazon store doesn’t guarantee more sales.More SKUs can confuse your customers and steal attention from your best-selling items. Sometimes, keeping it simple is the way to go. In this video, Steven Pope breaks down the right way to sell on Amazon. It’s about understanding the balance between selli…
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In May last year, Google announced the next evolution of its search engine, something called SGE or the Search Generative Experience. This was pitched as something that would transform the way that people use Google, allowing us to have conversations with the search results all powered by generative AI. Well, here we are more than a year later.What…
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In this episode, Dave talks about how Temu is pressuring Amazon with its low prices, fast shipping and surge in popularity. Ever since Temu's viral marketing ad in the Superbowl, they've grown to become one of the biggest competitors to Amazon. But how is Temu able to offer lower prices compared to sites like Amazon and even eBay? It has something …
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Send us a text Want to save money on your Google Ads campaigns? In this episode of the Google Ads Unleashed podcast, host Jeremy dives into the power of portfolio bid strategies. Jeremy breaks down how these underutilised strategies allow you to pool data across multiple campaigns, share budgets, and set CPC caps, all while boosting efficiency and …
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Send us a text Can SEO transform you into a millionaire? Join me, Ed Dawson, as I explore this intriguing question backed by my 20 years of expertise in the field. Discover the true potential of SEO through my personal journey with broadbandcouk, where strategic optimization led to millions in revenue. Learn why SEO isn't a shortcut to riches but r…
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Try Opteo for free for two months - https://opteo.com/psp How to Turn Off Sneaky Settings: https://files.chrisschaeffer.com/sxlCMeNL Chris Schaeffer - https://www.chrisschaeffer.com Watch this episode on YouTube: https://youtu.be/qoitf0oJlLo Submit a Question - https://www.paidsearchpodcast.com Twitter - https://twitter.com/PaidSearchPod…
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Send us a text Good leadership is key to any successful team. When things go wrong, it’s often due to leadership issues, not the team itself. Steven Pope, along with Jose Carlos Gonzalez, a Brand Manager from MAG, discusses how taking responsibility and improving your leadership can make a big difference. You'll learn why it’s important to first lo…
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Send us a text Building a successful career as a Brand Manager is about more than just managing clients, it's about growing, learning, and leading. At My Amazon Guy, Steven Pope believes in the power of education and the importance of strong support systems. From starting as a Junior Brand Manager to advancing to Senior Brand Director, every step m…
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For information on Inter-Dev, check out our B2B digital marketing agency. And don't miss an episode by visiting Inter-Dev's B2B Digital Marketing Podcast page. This episode explores the differences between these two approaches, delving into how SGE leverages AI to deliver real-time, personalized results, while traditional search relies on familiar …
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Send us a text Building a culture of learning and growth on an Amazon agency is the secret to long-term success. Steven Pope knows that every day is an opportunity to improve. His simple approach is constant learning, open communication, and creating a space where everyone can grow, no matter their experience. Watch until the end to see how this mi…
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Send us a text Struggling with managing clients in a fast-paced environment? Steven Pope and Joshua Bonhage tackle the toughest challenges at My Amazon Guy. Find out how proactive communication can make or break client relationships and lead to agency success. Stick around until the end for a game-changing tip that could transform how you handle yo…
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Send us a text Running a business is all about finding the right balance between growing and staying profitable. Steven Pope from My Amazon Guy and Carl Cox from 40 Strategy know that it’s not about just throwing money around, it’s about making smart decisions that keep your business strong. They talk about the importance of knowing where your mone…
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Send us a text Sit down with Steven Pope as he answers quick, random questions about marketing, running a business, productivity, and even some fun trivia. It's a fast-paced, light-hearted chat that not only gives you valuable insights but also a few interesting facts about My Amazon Guy. If you think this was good, just wait till you see what’s co…
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Heather Moulder is a former Big Law partner turned lawyer coach who traded in her $2.5M+ law practice to help lawyers build their ideal legal career around the lifestyle they actually want. Using her unique Rewire + Reconnect + Realign framework, Heather is known for helping clients 10x their performance while also reenergizing professionally. Here…
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In this podcast, I take you inside a real Amazon PPC account where I track down every non-converting dollar, showing you how most of it isn’t truly wasted but rather the cost of exploration. I share my own experience of sifting through search term reports, finding those sneaky one-click wonders that add up fast but hold the key to your next big opt…
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Send us a text How can you transform your online marketing strategy to achieve sustainable growth? Join me, Ed Dawson, as I unravel the intricate world of SEO and PPC in this episode of "SEO is Not That Hard." Drawing from my two decades of experience, I promise you'll gain a deep understanding of the strategic shift from PPC to SEO for long-term p…
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