WINNER! Best Business Podcast at the Independent Podcast Awards Do you (or do you want to) create and sell your own physical products? Would you like to learn from, and be inspired by, other products business owners, who aren’t much further along than you are? This is the podcast to listen to if you’re getting started selling products, or you’d like to create your own products to sell. It's a podcast for small business owners, makers and creators, from small business owners! Whatever stage y ...
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Welcome to the Resilient Retail Game Plan - a small business podcast with me, independent UK-based small business and retail expert Catherine Erdly, founder of The Resilient Retail Club. A podcast for anyone wanting to start, grow, or scale a profitable small business. Aimed at independent retailers, e-commerce brands, indie sellers, online shops, independent boutiques, shopkeepers, brands and makers. The Resilient Retail Game Plan is a small business podcast dedicated to one thing - breakin ...
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212 | Secrets to Successful Amazon Selling with Vicki Weinberg
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In this episode of the Resilient Retail Game Plan, I'm joined by Amazon selling expert Vicky Weinberg. We discuss how to make your products and brand stand out on Amazon, Vicky’s journey from a baby product brand owner to an Amazon consultant, and the importance of understanding Amazon's fee structure and fulfillment options. Vicky emphasizes the v…
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Buying a Factory & Reviving the Gluggle Jug - with Sophie Mahlo
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Do you have a Gluggle Jug? The iconic jug in the shape of a fish which makes a unique delightful gurgling sound when water is poured from it. It is a beloved product, and was even featured in an episode of The Great Pottery Throwdown earlier this year, where the potters discovered that creating a jug with a gluggle is not an easy task! This week’s …
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Crafting Mindful Yoga Props - with Georgie Davies, Yogi Pod
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Yogipod is a yoga products and lifestyle brand, designed to help you find calm. Founder Georgie Davies handmakes yoga props and lifestyle accessories from fabric hand printed in Jaipur in addition to teaching yoga in person and online. Georgie explains how she used her background in the fashion industry to inform decisions to keep the business lean…
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211 | Clearing Slow Stock Without Damaging Your Brand with Catherine Erdly
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In this episode of the Resilient Retail Game Plan, I'm addressing one of the most requested topics from my audience: how to clear slow stock without damaging your brand. We'll explore what makes a discounting strategy harmful to your brand, and why it's crucial to avoid blanket discounts in favor of targeted promotions. I'll walk you through practi…
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Claire Hill's Guide to Overcoming Self-Doubt and Managing Procrastination
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Today on the podcast, I am excited to introduce you to Claire Hill. Claire is a self-belief and business coach, the founder of the Vivid Business Club and supports female online business owners to get out of their own way and make their dreams happen. I invited Claire on the podcast to talk about all things mindset. So, procrastination, self doubt,…
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210 | Routines Of Highly Successful Retailers with Catherine Erdly
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The Power of Routines: Key Habits of Successful Retailers Today we are delving into the routines and habits that highly successful retailers adopt to thrive. I’m breaking down essential routines—from daily to yearly planning—that help businesses stay proactive and in control. I discuss the importance of structure, focusing on critical tasks first, …
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Exploring the Science and Art of Fragrance with Sasha Lord, LORDS Fragrance House
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Can you remember the smell of the seaside? Of fresh rain on a forest? Scent is one of our most powerful scents, but perhaps tricky to market in the online space. How do you do this? Today on the podcast, I have the perfect guest to answer this question - Sasha Lord from LORDS Fragrance House. LORDS Fragrance House offers scents that are inspired by…
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209 | Crafting Creative Christmas Content with Alice Loveday
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Making Christmas Content Fun: Tips for Product Businesses with Alice Loveday Today I’m joined by Alice Loveday, founder of Loveday Social, to discuss how small businesses can create fun and engaging Christmas content. We emphasize the importance of planning and starting early (we mean now, in the summer!) with a strategy that includes breaking down…
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Ooshky - Scott Deas Shares the Story Behind His Unique Whisky Accessory
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Creating and launching a product can be a lengthy process, often taking several years from conception to market. At Bring Your Product Idea To Life, I aim to provide a realistic behind-the-scenes look at what it takes to develop and sell your own product. The journey doesn't end with the product launch; creators face the additional challenge of pro…
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208 | Stress-free Christmas Marketing for Retailers with Catherine Erdly
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In this episode, I'll be sharing insights on how to prepare your Christmas marketing strategy efficiently. We've already covered strategies, handling burnout, product preparation, and more in previous episodes of this series. Today, I'll guide you on creating a structured marketing plan, breaking down the 13-week period before Christmas, and offer …
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Scaling Your Business: Insights from Digital Marketing Expert Natalia Chappell
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How do you know when you are ready to scale your product business? That’s the topic of today’s discussion with our guest, Natalia Chappell. Natalia is a digital marketing specialist with over 10 years of experience in the luxury fashion and lifestyle industry. She helps brands scale up by balancing free and paid channels to achieve top-line growth …
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207 | Secrets to Creating Irresistible Christmas Products with Joanne Griffin
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Today I get to share expert tips on developing products that your customers will eagerly buy for Christmas. I'm joined by Joanne Griffin, founder of Creative Flow Collective, as we discuss using customer research and trends to create standout products. We emphasize the importance of market research, understanding your unique selling proposition (US…
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Building a Brand with Heart - with Serina El Mufti - The Dead Sea Co
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This week on the podcast, I am joined by Serina El Mufti, the co-founder of The Dead Sea Co.The Dead Sea Co infuse the powerful, therapeutic minerals of the Dead Sea into their skincare products, transforming everyday routines into soul-enriching rituals. The Dead Sea Co. specialises in skincare and wellness products with a holistic approach. They …
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206 | Christmas in July: How to Find Your Perfect Christmas Inventory
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Today, we're diving into your Christmas product strategy for 2024. I'll guide you through analyzing last year's sales data, identifying 'hero' products, planning your product range, setting your launch date, and making accurate sales projections. Whether you have years of Christmas sales data or are gearing up for your first holiday season, this ep…
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From Engineer to Entrepreneur: Maysun Hassanaly's Quest for Sustainable Yoga Gear
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Can you run a successful product business alongside your day job? That’s exactly what engineer Maysun Hassanaly has done, developing and producing high quality and sustainable yoga gear at Ladina Yoga. Maysu’s products are designed in collaboration with African artists, and also manufactured in Africa. Maysun shares how she came to start her busine…
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205 | Christmas in July: Thriving Through the Festive Season with Mike Cole
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Today I’m joined by business coach Mike Cole to discuss effective strategies for preparing for the Christmas season. We talk about the importance of setting realistic plans, identifying non-negotiables, and avoiding the pitfalls of 'happy path' planning. Mike shares insights on capacity planning, business continuity planning, and the importance of …
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Driving Ecommerce Sales Using Klaviyo: Hannah Spicer's Proven Tactics
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In today’s podcast we discuss whether email marketing is still effective at driving ecommerce sales. (Spoiler alert. It absolutely is) My guest is Hannah Spicer, an email marketing consultant who helps premium and luxury brands drive more ecommerce sales. Hannah specialises in working with an email tool called Klaviyo. Don’t worry if you are not us…
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204 | Christmas in July: Why Now is the Time to Plan Your Christmas Strategy
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Today we are kicking off a six-part series on preparing for the crucial time of year for retailers, Christmas. In this episode, I explain why now is the perfect time to start planning and share insights on setting goals, reviewing past performance, and strategizing for the upcoming holiday season. We'll explore how to plan for sales, manage resourc…
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Tackling Period Poverty - with Ruth Marsden, The Better Company
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Ruth Marsden is the founder of The Better Company, a brand that sells reusable period products on a one-for-one donation model. Ruth joined me to discuss her journey from an actress to an entrepreneur, creating a business that not only sells reusable menstrual products but also gives back to communities in need. Ruth’s story is rooted in Zimbabwe, …
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203 | 5 Elements for Better Retail Cash Flow (SHOPS)
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How do you improve the cash flow in your independent retailer or e-commerce brand? I want to introduce you to an acronym that I came up with to talk about the different elements that make up the cash flow in your business. And that, appropriately enough, is SHOPS. And in today's episode, I'm going to talk you through the five different elements of …
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When and how to scale your business - with Kate Freeman
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Do you know what your top 3 sellers are? Do you know what your slow sellers are? Or your average gross margin? In this episode we dig into the importance of knowing your numbers when looking to scale your business with this week’s guest, Kate Freeman. Kate Freeman helps product businesses to make more revenue and most importantly more profit! Kate …
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202 | How Your Mindset Impacts Your Business with Annabel Gonifas
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In this episode of the Resilient Retail Game Plan, host Catherine Erdly and coach Annabel Gonifas explore how mindset influences business performance. Catherine discusses her personal experiences and emphasizes the importance of addressing mindset in her Product Business Mastermind. Annabel elaborates on the key challenges small business owners fac…
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Championing Sustainable Knitwear: Genevieve Sweeney's Journey with British Manufacturing and Slow Fashion
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Most of the clothes we wear today are manufactured in the Far East. What happens when you decide to champion creating your clothing brand in the UK? Today’s guest is Genevieve Sweeney, the founder of her eponymous luxury British knitwear brand. Genevieve designs and manufactures British knitwear for womenswear, menswear, accessories and socks. She …
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201 | 5 Lessons I’ve Learned from Ambitious Product Business Owners
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It's amazing the difference that a year can make. I am one year into my signature mastermind and I'm just about to start welcoming the fifth cohort of my signature Mastermind program where I work in-depth with ambitious product business owners, finding out what's going on with them, discovering what their challenges are, and helping them achieve th…
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How To Sell More Products with Mark Endacott
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It’s the basic question we all want an answer to, how do you sell more products? My guest on the podcast today is here to help. Mark Endacott runs an online retail company, a business consultancy firm specialising in one to one sales training and business mentoring and an online sales training course which is launching soon. Put it simply Mark know…
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I can't believe I'm actually saying this, but it's episode number 200 of the Resilient Retail Game Plan. It is unbelievable to me that the podcast that I started nearly four years ago in 2020 has just hit its 200th episode, and I wanted to do something a little bit different today. I have swapped places with my guests and I am being interviewed for…
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How to start selling your products on Amazon - if you don't have budget to pay for help
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Are you considering selling your products on Amazon? It's a challenging process, and you might be feeling a bit stuck. Or perhaps you're still contemplating it and unsure about the next steps. Hiring someone to assist you might not be feasible, either due to preference or budget constraints. That's why I thought about how I can help. This podcast e…
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199 | 12 Essential Father's Day Marketing Tips for Your Product Business
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Father's Day is coming and it is the last big gift-giving occasion before Christmas. Generally speaking its not as big as big as Mother's Day in terms of spend, but it's still significant and it is definitely worth exploring. Today I’m going to share 12 marketing ideas for you in your business when it comes to Father's Day. Let’s Dive In [00:00] Fa…
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Marketing with Personality - with Maddy Shine
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Today on the podcast I am delighted to welcome Maddy Shine. Maddy Shine is a small biz business mentor and visibility expert who helps women-owned business legends grow their businesses by becoming more visible. She has helped thousands of clients get more visible through teaching her free and paid online programs and membership community Visible V…
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198 | 5 Truths About Cash Flow in Retail
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How do you find managing cash flow in your business? If it is something that comes to you easily, you may be surprised to hear that you are definitely in the minority. If you're one of the people who feels like cash flow is stressful and everybody else has it figured out, then I can promise you it is not the case. Over the last few weeks, I have sp…
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How to structure your company - Wendy & Laughton Ross, Tonbridge Accountants
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What is the difference between being a sole trader and a limited company? How should you structure your business? These are big questions you have to grapple with when setting up your own business, so I asked the perfect guests on the podcast to give us some advice. Wendy Ross is the founder of Tonbridge Accountants, and is joined by her business p…
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197 | Social Media Content Creation Secrets with Char Dixon
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Creating content for our businesses, love it or hate it, it is part of the everyday life of a small business owner. But how do you do it in a way that doesn't suck all of the joy and fun out of the process? In this episode, I'm joined by Char Dixon. Char is the founder of Loudmouth Content. She also has a really in-depth background in the retail in…
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The Art of Commercial Design: Insights from Lucianne Soley
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What is commercial design? And how can it help you sell more of your products? Today my guest on the podcast is Lucianne Soley of Soley Creative. Soley Creative empowers people and brands to be seen, heard, and understood through commercial visual communication and brand guardianship. They build brands that thrive in the present and the future. Luc…
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196 | Your Stock Management Questions Answered
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Today I will be answering four questions that I've been asked from my membership and mastermind about stock management. If you've got a question about stock management that isn’t answered by today's podcast, you can join the Resilient Retail Club, where you will be able to ask me whatever questions you’d like whenever you like. And if you have enjo…
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From Idea to Amazon: Launching a Non-Digital Wellness Device - with Michael Crinnion, Luma 3
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Today my guest is Michael Crinnion from Mind Body Goals Ltd. Michael designs and makes high quality wellbeing products that help people bring proven techniques like breathwork into their lives in a way that's easy to maintain, enjoyable, and has a real positive impact. Michael has created the Luma Cube, a beautifully designed zen-like cube that aid…
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195 | The Third Golden Rule of Stock Management
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How often are you reviewing your stock? Stock management is not a one-and-done type scenario. I certainly would be able to sit down with you and audit your stock. We would be able to go through it, look at how much you've got, understand what's working, and what's not working, and I could make recommendations on how you could trim that stock back a…
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2021 Guest Catch Up - Where are they now?
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To celebrate passing the 200th episode of Bring Your Product Idea To Life, I decided to catch up with past guests, to see what happened next in their product business, and where they are now. Today’s guests were all on my podcast in 2021. It’s fascinating hearing where their business has taken them, the highs and lows, and how their advice for othe…
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194 | The Second Golden Rule of Stock Management
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How well are you managing the most valuable asset in your business? In other words, your stock. The chances are, if you are a product business owner, whether that is an e-commerce brand or an independent retailer, then the majority of the financial value of your business is tied up in your stock. And my question to you is how well are you managing …
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Developing a unique food product - with Daniel Twiss - Soul Fruit
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Today my guest is Daniel Twiss from Soul Fruit, a company revolutionising dried fruit snacks. Soul Fruit makes new and exciting dried fruit snacks using the best quality tropical fruits simply dried into crunchy chips or chewy slices. Their flavours include fruits I have never tried - dragon fruit and jackfruit. Daniel shares with us the riveting s…
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193 | The First Golden Rule for Effective Stock Management with Catherine Erdly
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19:46
Is your cash flow problem really a stock management problem? The reason I asked this question is because recently when I ran the Retail ROAR summit, I asked everyone who signed up what their biggest issues were. And the biggest issue that came up, particularly in people with a six-figure (or more) businesses, was their cash flow and people were tal…
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How to keep your customers coming back - with Rebecca Hilliard
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Rebecca Hilliard is an eCommerce expert with 12 years of experience working in the eCommerce industry for brands such as Jimmy Choo, French Connection, ME+EM, Mylands and This Works. I now support premium direct-to-consumer brands with their customer retention strategies to drive revenue, loyalty, and business profitability. We discuss how often br…
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192 | A Retail Owners Guide to Effective Branding and Website Design with Tamsin Rennie
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In this episode of the Resilient Retail Game Plan, I’m talking with Tamsin Rennie, founder of Monroe Creative, about the critical balance between aesthetic appeal and functional performance of websites for product-based businesses. We discuss common mistakes businesses make when DIYing their websites, the significance of professional branding and w…
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How to sell with a clear USP - with Karen Burke - Go Goosey
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42:19
If you have ever taken a small child swimming you know the struggle of getting them dry afterwards. My guest this week decided to solve this problem. Karen Burke is the founder of Go Goosey is an online retail company that sells her unique product, the Kids unisex quick drying onesie and microfibre towel. We talk about the process of designing and …
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191 | Dive into Google Shopping Ads with Sara Jones
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Have you used Google Shopping in your business? Maybe you've given it a go, but you're not really sure if you're getting the best results. Or you've taken a look and it just all seems too complicated. Today I’m joined by Sara Jones. She is the founder of the online retail Academy and she's a specialist in Google Shopping Ads. She's going to be talk…
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To celebrate 4 years of The Bring Your Product Idea To Life Podcast, I wanted to do something different. So I asked you to ‘ask me anything’. In this episode I answer those questions including: How I made the the transition from product business to product launch consultant How much of my business I outsource How to rank higher on Amazon What to do…
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190 | Four Golden Rules to Creating a Business You Love
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32:55
Being in the retail business today has been described to me as standing on one side of the Grand Canyon and being able to see the other side, but having no idea how to get across. You are an ambitious, focused business owner who has big plans, and big dreams for their businesses, but you just can’t see how to bridge the gap between where you are to…
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How product businesses can use AI to save time - with Jennifer Cooper
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34:40
My guest today is Jennifer Cooper from Jennifer Cooper Timesaver. Jenny is a timesaving business mentor and strategist. She empowers purpose led entrepreneurs to achieve more in their business by being savvy with tech, growing their visibility and detangling mindset blocks. With over 20 years of business and retail experience, Jenny combines compas…
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189 | Uncovering What Your Customers Really Want with Katie Tucker
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31:25
Maybe you've been wondering, will my customers buy this? Will they like this new product line I'm developing or purchasing? Or what, quite simply, do my customers want to see from me? We often get told that we need to talk to our customers to understand them. It's advice I've certainly given out a lot in my lifetime, for sure. But what do we actual…
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2020 guest catch up - where are they now?
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31:17
To celebrate recording the 200th episode of Bring Your Product Idea To Life, I decided to catch up with past guests, to see what happened next in their product business, and where they are now. Today’s guests were all on my podcast in 2020. It’s fascinating hearing where their business has taken them, the highs and lows, and how their advice for ot…
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188 | Breaking through Sales Myths with Sara Dalrymple
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Sales - without it, we don’t have a business, just an expensive hobby. And yet, for many of us, when it comes to thinking about selling our products or services, or promoting our businesses to the world, it suddenly feels very difficult. One of the people I come back to time and time again when it comes to getting clear about selling on social medi…
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