In America there are a lot of things that keep us all divided instead of United. Are we as united as we think? Is it our upbringing that keeps us divided? Is it our peers? Let’s find a common ground on our beliefs and what we should be doing about our differences. We often struggle to understand people that don’t value the same things as us. The purpose of this podcast is to start a conversation about those differences and how we handle those differences.
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I’m Chris Mechanic, a growth marketer and co-founder at WebMechanix, one of the fastest-growing digital consultancies. One day, I thought, we got to make a marketing podcast. But not any podcast. The podcast has to be value-packed, focused on acquisition, and have the best of the best minds. So, if you’re in charge of performance marketing, you’ll love these interviews. We bring on some of the best ideas from growth leaders from brands like Amazon, Poshmark, Motley Fool, ADA, and Gong.
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Sometimes the people, places, and things we love don't love us back. We're fans, but we also have some ANTI- feelings toward them. Every week on FANTI, journalists Tre'vell Anderson and Jarrett Hill bring their pop culture and political expertise to things we must stan and stand up against. FANTI is a place where nuance reigns supreme with energetic, complicated, and sometimes difficult conversations that bring deep knowledge and thoughtful perspective to the things we love and rage about, f ...
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The War Report Radio Series is a new form of bold media designed to discuss mature topics surrounding black culture in podcast form. On any given show, it covers everything from politics, current events, money, the NFL, NBA, police brutality, and white supremacy. It gives a voice to black culture from the hood to corporate offices.
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Glorious Racing Stories is a nonfiction narrative podcast by Dirty Mo Media that immortalizes the greatest people and moments in motorsports as determined by veteran racing journalist Rick Houston. The podcast refurbishes years of interviews, impressions and recollections into a molding of glorious memories. The result is a nostalgic throwback experience in a modern-day vehicle that celebrates racing’s glory years – back when racers raced, crashed, scrapped and fought to survive; when stock ...
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The Beat from WGN Radio 720
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"The Right Side of History," featuring hosts Jarrett Stepman and Fred Lucas of The Daily Signal, is a show dedicated to exploring current events through a historical lens and busting left-wing myths about figures and events of America’s past. Hosted on Acast. See acast.com/privacy for more information.
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The Importance of ADs in Marketing Compilation with some of our favorite guest
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In this episode, we dive deep into the future of cookie-less advertising, exploring the current state of the industry and where it might be heading. With major players like Google continuously iterating their solutions, uncertainty looms, leaving marketers and advertisers wondering how to prepare. Our guest walks us through the complexities of the …
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Against the Spread Podcast #WRRS Episode 183
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Its Week 2 and this podcast is dedicated to all my PLAYMAKERS. Just by listening to this podcast you just put yourself in great position to make a play on Sunday. So Shot Out To You! - J.A.Por Jarrett Adams
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AI Recipes for Success: 10x Your Creativity and Productivity with Unni Krishnan, Chief Pundit at Phuture.org
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In this episode, we dive into the continuous evolution of technology, marketing, and AI. Unni shares how staying ahead in a rapidly changing industry requires constant innovation and learning. We explore the development of AI tools, structured prompting, and how to effectively use AI for content creation. With insights into tools like ChatGPT, crea…
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Against the Spread Podcast #WRRS Episode 182
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We made it. Football is BACK! Just cashed out on TNF to open the season and now I'm ready to release the rest of these winners to the public. Good Luck and Bet Responsible - J.APor Jarrett Adams
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The importance of team building! Highlights from some of our favorite guests!
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In this episode, we take a look back to some of the guests that brought us the best insight on building effective teams. With summer drawing to an end it’s back to work season and having an effective team is vital for your company's success. From Wendy White to Jill Kellet we go back in time to listen again to this great insight. Full Episode Links…
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In this episode, we dive into some of our favorite moments from the show. We look back on the intricacies of communication within organizations, particularly the importance of interfunctional coordination and authenticity in marketing. Our guests share valuable insights on how to ensure that internal communication aligns with external messaging, th…
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Marketing in a Flat World with Wendy White, CMO Daxko
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In this episode of Revenue-Driven CMO, host Chris Mechanic interviews Wendy White, the Chief Marketing Officer at Daxko, who has over 25 years of experience in high tech and SaaS marketing. Wendy shares her unique strategy of leveraging global teams to ensure round-the-clock marketing operations. This method, which she calls 'follow the sun,' allow…
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Unlocking Interfunctional Coordination with Dawn Mueller, CMO of Vitech Systems Group
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In this episode of The Revenue-Driven CMO, host Chris Mechanic interviews Dawn Mueller, the CMO of Vitech Systems Group. They delve into the importance of interfunctional coordination within a company, explaining how engaging all departments can lead to higher overall profitability. Dawn shares insights on how regular communication with HR, IT, and…
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Creating a Culture of Excellence with Haleigh Forbes, VP of Marketing at APEI
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In this episode of The Revenue-Driven CMO, host Chris Mechanic welcomes Haleigh Forbes, Head of Marketing and Online Experience at American Public Education, to discuss her career journey, leadership style, and strategies for building high-performance teams. Haleigh emphasizes the importance of having the right team, continuous feedback, and strate…
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Achieving Marketing Agility with Kathleen Stockham, CMO of South College
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In this episode, CMO Kathleen Stockham discusses the structure and operation of her lean team at South College. She emphasizes that success doesn't require a large team but rather a group of talented individuals committed to execution and quality work. Kathleen explains how her team's roles and responsibilities are divided, highlighting the signifi…
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Driving Change in Higher Education with Kathleen Stockham, CMO of South College
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In this episode of Revenue Driven CMO, Kathleen Stockham, the CMO of South College, discusses her innovative strategies in higher education marketing. She emphasizes the importance of getting out of the boardroom to engage directly with consumers and perform competitive analysis. Kathleen shares her experiences from her extensive marketing career a…
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Blending Tech & Human Elements in Marketing with Michael Bailey, SVP Global Marketing, CMO at Sirva
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In this episode of Revenue Driven CMO, host Chris Mechanic converses with Michael Bailey, SVP of Global Marketing and CMO at Sirva. Michael shares insights from his extensive marketing career, discussing the importance of merging brand storytelling with data-driven revenue strategies. The conversation covers his experiences at companies like Fleet …
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As we enter into the second half of 2024, we want to highlight some insightful moments from a few of our favorite guests. In this episode, learn the key to successful customer discovery and effective marketing strategies. Discover the importance of deep customer inquiry to differentiate between wants and needs, and the transformative power of authe…
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Mastering Simplicity in Cybersecurity Marketing with Karl Van Den Bergh
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In this episode of Revenue Driven CMO, host Chris Mechanic interviews Karl Van Den Bergh, the Chief Marketing Officer at Gigamon. They discuss the importance of simplicity and clarity in marketing messaging amidst information overload, especially for technical products. Van Den Bergh elaborates on strategies for breaking through the noise using hum…
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Transforming IT Operations with AI with Brooke Cunningham
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In this episode of The Revenue-Driven CMO, host Chris Mechanic sits down with Brooke Cunningham, a seasoned marketing executive with over 26 years of experience in B2B SaaS. Brooke discusses the pivotal role partnerships have played in her career, including her success at companies like SAP and Splunk, where she contributed to significant revenue g…
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Bridging Sales and Marketing through AI
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On this week's episode of The Revenue Driven CMO, host Chris Mechanic takes a look back at some of our favorite conversations with 5 guests who give amazing insights on AI and what the future holds in store for it. These guests dive into fascinating topics on AI such as using automation to achieve desired business outcomes, the possibility of AI be…
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Winning Strategies: Affiliate Marketing and Data Optimization
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In this episode, we highlight 5 financial service leader, and their secrets to success. Their experiences and insights on affiliate marketing. They highlight the benefits of establishing strong affiliate partnerships, which can drive significant results and enhance brand reputation. The conversation contrasts affiliate marketing with influencer mar…
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From Metrics to Emotion with John Schneider, CMO of Betterworks
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John Schneider talks with host Chris Mechanic, as he shares insights on achieving predictable success in marketing by comparing it to coaching baseball. He discusses the importance of creating stability and predictability in the marketing pipeline, emphasizing consistent baseline performance. Schneider also highlights the significance of humility a…
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Level Agency and WebMechanix Join Forces
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Ways to Tune In: Amazon Music: https://music.amazon.com/podcasts/7334aa0c-702a-47aa-8c55-760fa2cf4dda/the-revenue-driven-cmo Apple Podcast: https://podcasts.apple.com/us/podcast/the-revenue-driven-cmo/id1444680950 Spotify: https://open.spotify.com/show/1OCuYchAG8TlGv82YARRhy?si=60a093a194c64c17 iHeart: https://www.iheart.com/podcast/263-the-revenue…
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Unlocking Marketing Potential with Jayashree Rajan
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Todays Guest is Jayashree Rajan, the CMO of Jitterbit. Jayashree sits down with host Chris Mechanic and shares valuable insights on context switching, emphasizing the importance of effectively transitioning between tasks and maintaining productivity. She also discusses her love for data and how leveraging it has been crucial to her success in marke…
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Creating Authentic LinkedIn Content with Adam Robinson, CEO of Retention.com & RB2B
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Today’s guest is Adam Robinson, the CEO of Retention.com & RB2B. Adam and Host Chris Mechanic dive into how to run a successful Founder-led content strategy on LinkedIn, why content-market fit is crucial, and why personal stories work best for engaging with buyers. They also discuss how to build growth loops with your content and the benefits of di…
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The Key to Fostering Your Own Curiosity with Carolyn Bao, VP of Marketing at AppsFlyer
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Today’s guest is an experienced business leader specialized in revenue-driving go-to-market strategy, data-driven business innovation, building high-performing marketing teams with 10x measurable business impact. Carolyn Bao is the VP of Marketing at AppsFlyer and an Advisor at FlowGPT. Carolyn and Host Chris Mechanic explore the importance of curi…
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Using Calculated Creativity to Drive Growth with Ryan Kam, CMO of Egnyte
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Today’s guest is a dynamic, data-driven, and award-winning marketing exec with both public and pre-IPO experience in the B2B hyper-growth space. For more than 20 years, he's developed brands, integrated marketing programs, and positioning to really drive business outcomes at companies like Salesforce, AppDynamics, Five9, and Logic Monitor. Ryan Kam…
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Emphasizing Customer Empathy with Cindy Zhou, CMO of KnowBe4
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Today’s guest is a seasoned marketing executive known for her successful track record in leading companies through transformational growth. Cindy Zhou is the CMO of KnowBe4, an Advisor for Sendoso, and a Founding Member of CMOHuddles. Cindy joins Host Chris Mechanic to dig into the importance of customer empathy as a pivotal element for marketing s…
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Aligning Marketing Goals to Empower the Revenue Team with Randy Littleson, CMO of Salesloft
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Today’s guest has played pivotal marketing roles at high growth companies like Conga and InContact. Randy Littleson is the CMO of Salesloft. Randy joins Host Chris Mechanic to discuss the impact of align marketing goals with revenue goals, how to succeed by including the sales team in your planning, and why marketing’s job doesn’t end at the top of…
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How to Become a Revenue-Driven CMO with Pam Piligian, CMO of Navy Federal Credit Union
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Today’s guest has over 25 years of marketing experience in which she has executed campaigns for household name brands like Wachovia, Energizer, Safeway, Nabisco, Ocean Spray, Black Decker, and many others. She is also a founding member of the DC Chapter of CHIEF, which is an organization devoted to connecting and empowering women in leadership. Pam…
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Highlighting 5 Outstanding Women In Marketing
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Today’s episode features five outstanding women in marketing and highlights the secrets to marketing success they shared in a past episode. Jill Kellett is the Vice President of Product & Marketing at Root Insurance. Jill details her approach to evaluating and setting up a creative team for success and the six key competencies critical to successfu…
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Focus on the Marketing Fundamentals with TJ Waldorf, CMO of 1WorldSync
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Today’s guest is TJ Waldorf, Chief Marketing Officer at OneWorldSync. TJ joins Host Chris Mechanic to discuss his journey from sales to marketing, emphasizing the importance of staying close to marketing fundamentals despite the allure of new technologies like AI. TJ also shares insights on the significance of direct customer engagement and maintai…
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How to Meet Customers Where They Are in Their Buying Journey with Patrick Reynolds, CMO of BlueConic
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Our guest today has led marketing teams at a wide variety of brands, including B2B, B2C, startups, and Fortune 500 businesses. Patrick Reynolds is the CMO of BlueConic. Patrick joins host Chris Mechanic to explore how to actually help buyers in their research, how to carefully segment prospects without getting in their way, and what Customer Data P…
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Learning to Zag When Everyone Zigs with Shiv Singh, Co-Founder of AI Trailblazers
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Today’s guest is a seasoned marketing professional with experience across major companies like PepsiCo, Visa, Expedia Group, LendingTree, and now at Savvy Matters. Shiv Singh is the author of Savvy, Editor of the Savvy Matters newsletter, and Co-Founder of the AI Trailblazers community. Shiv joins Host Chris Mechanic to share insights from his care…
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How to Build Your Creative Team with Jill Kellett, Vice President of Product & Marketing at Root Insurance
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Today’s guest has been called a force of nature and came up as a designer and art director. She gained extensive experience in retail and e-commerce world in digital marketing, serving in leadership roles at companies like Express and Lane Bryant. Jill Kellett is the Vice President of Product & Marketing at Root Insurance. Jill joins Host Chris Mec…
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How To Make Your PLG Motion Pack a Punch with Tifenn Dano Kwan, CMO of Amplitude
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Today’s guest is an LGBTQ advocate, a motorcyclist who loves nature, and an empathetic marketing leader who believes in the power of data and collaboration. They are curious and adventurous, with a growth mindset and a passion for authentic connections. Tifenn Dano Kwan is the CMO of Amplitude, an Advisor to Madkudu, and an Executive Advisory Board…
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Turn on the Camera and Start Creating with Alec Hanson, CMO of loanDepot
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Today’s guest has shown over his 20 year career in this business to be a dynamic leader within the mortgage industry. During his career he’s spent years in production as a nationally ranked, top 1% loan originator and organically created top-producing branches for large, national lenders. Alec Hanson is the CMO of loanDepot, author of Bypassed, and…
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Building A Solid Content Foundation with Ali Fazal, VP of Marketing at GRIN
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Today’s guest is a seasoned marketing leader with over a decade of experience leading global organizations across the B2B SaaS landscape. Ali Fazal is the VP of Marketing at GRIN and a Member of the Forbes Business Development Council. Ali joins Host Chris Mechanic to discuss the importance of investing in a strong content engine as the foundation …
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An Episode of Black People Love Paramore (ft. jarrett hill and Tre'vell Anderson)
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In this episode, Black People Love Paramore host, Sequoia Holmes, chats with author and authoress jarrett hill and Tre'vell Anderson about language, and why Black people love phrases, idioms and colloquialisms. If you've enjoyed the show, Subscribe to Black People Love Paramore Now! Plugs Historically Black Phrases Live! NAACP Image Awards…
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Asking Your Customers The Right Questions with Emeric Ernoult, Co-founder & CEO of Agorapulse
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Today’s guest is not only an acting CMO but also a CEO and Founder. A lawyer by training, he made an incredible pivot and became a serial entrepreneur and marketing leader. Emeric Ernoult is Co-founder & CEO of Agorapulse, an all-in-one, self-service social media platform for SMBs and agencies. Emeric joins Host Chris Mechanic to discuss the import…
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The Value of Wacky Ideas in Marketing with Lindsay Britt, Founder of The Rocket CMO
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Today’s guest is a brilliant, data-driven marketer with a wealth of experience in both SaaS and Ecommerce companies including Clove + Hallow, Dray Alliance, and UPS. Lindsay Britt is a Fractional CMO, the Founder of The Rocket CMO, and an advisor for Todlr. Lindsay joins Host Chris Mechanic to discuss why you should embrace wacky ideas, how to maxi…
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Humanizing B2B Marketing with Humor with Melissa Rosenthal, CMO of Insight Timer
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Today’s guest is a forward-thinking, inspiring, and exceptional leader. She was named to Forbes' 30 Under 30, Business Insider’s 30 Most Creative People Under 30, and one of Digiday's "Changemakers". She formerly led marketing as Executive Vice President at Cheddar and VP of Global Creative at BuzzFeed. She was instrumental in helping her last comp…
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Perfecting Product Marketing with Tamara Grominsky, Founder of PMM Camp
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Today’s guest is an award-winning product marketing leader with over a decade of experience building and scaling successful product marketing teams. She is the former VP of Product Marketing & Lifecycle at Kajabi. Tamara Grominsky is the Founder of PMM Camp, a community specifically for product marketing leaders, and an Advisor at Klue. Tamara join…
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A word from our beloved hosts, Tre’vell Anderson and jarrett hill about the upcoming Tour for their new book, Historically Black Phrases. Live Tour - https://www.historicallyblackphrases.com/livePor Maximum Fun
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Leading with Radical Generosity with Melissa Wright, CSO and CMO of American Pacific Mortgage
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Today’s guest has been ranked as a top marketing leader, is a 7-time winner of Best of State, and was nationally recognized as one of the Elite Women in Mortgage. She is an expert in strategic design, sales & marketing innovation, and helping emerging leaders find purpose in their work. Melissa Wright is the CSO and CMO of American Pacific Mortgage…
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Against the Spread Podcast #WRRS Episode 181
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HAPPY NEW YEAR !!! Lets start this year off right and get back to these winners. This is the end of the 2023-2024 NFL Regular Season so lets also close out with a bang and gear up for the playoffs.Por Jarrett Adams
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The 5-Part Marketing Alignment Framework with Sydney Sloan, CMO of Drata
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Today’s guest is an investor, advisor, mentor, and marketing visionary with decades of Go-To-Market experience in leading B2B SaaS companies on GTM strategy, brand, strategic partnerships, product launches, and customer journey. She’s a Partner at Stage 2 Capital and has served as an advisor to companies like G2, Alyce, Marketo, and Demandbase. Syd…
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Against the Spread Podcast #WRRS Episode 180
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Its week 17 and we coming off Back to Back huge wins. We trynna 3 peat like Shaq & Kobe at this point and bring in the new year with a serious BANG!!!! Lets Go! Happy New Year! - JarrettPor Jarrett Adams
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This week, for the final episode, jarrett hill and Tre’vell Anderson give FANTI the FANTI treatment. They recollect memories of the start of the show, the production process behind every episode, and what their hopes are for the future. Then later, they hear messages from listeners about what the show, and its hosts, meant to them. Tune in for this…
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Mitigating Risk Through Marketing with Martha Aviles, CMO of Aventus
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Today’s guest is a marketing leader with over 20 years of experience. She’s built 3 marketing departments from 0 to 40 employees. She enjoys innovating marketing strategies and thinking outside the box to meet customers where they are. Martha Aviles is the CMO of Aventus which provides Blockchain-as-a-Service for mid-market enterprises. Martha join…
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Against the Spread Podcast #WRRS Episode 179
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Its week 16 and we coming off a huge win. This week is a bit tougher but as always some team will win. Good Luck! Happy Holidays - J.A.Por Jarrett Adams
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