Melhores podcasts sobre Jasmine Bina (2024)

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26: How Consumers “Know” Things In Today’s World 26:54

12M ago26:54

26:54

From the way we create our identities and manage our health, to the way we employ therapy-speak at work and vote in elections, it’s apparent that people are increasingly being guided by feelings and intuition in places where they may have once relied on reasoning or ideology. This noetic, direct-knowing way of moving through the world may sound fam…

1
25: Bizarre, Strange and Highly Relatable 27:14

1y ago27:14

27:14

In this house episode, we speak with Concept Bureau strategist Rebecca Johnson about the concept of "weirdness" and brands. All humans are weird, and brands that are willing to venture into strange and bizarre territories have a chance to connect with their audiences in a deeply emotional way. From Puppy Monkey Baby to the Pet Rock, we analyze bran…

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24: How to Unlock Your Strategic Mind 44:04

1y ago44:04

44:04

What does it mean to be good at thinking? Or more importantly, thinking strategically? Most people answer this question by saying that in order to be good at thinking, you have to be knowledgeable. And while knowledge is certainly a critical input for good thinking, it’s just an input. It’s not the actual practice of being able to think well. Good …

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23: Pain, Sacrifice, and Our New Status Symbols 35:58

1y ago35:58

35:58

Brands get lucky once, maybe twice every generation, when the rules of status change and social equity is suddenly up for grabs. Our Concept Bureau Senior Strategist Zach Lamb believes we are in the midst of one of those rare shifts right now, where we are moving from the self-indulgence of conspicuous consumption to the self-denial of what he call…

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22: Strong Ties vs. Weak Ties in the Next Era of Brand Innovation 35:16

2+ y ago35:16

35:16

What happens when the world suddenly reconfigures itself around a very different kind of relationship? The last 20 years of social innovation has leaned into weak ties: distant social relationships that allowed us to trust and extract value on platforms like Yelp, LinkedIn and Facebook. But the next 20 years are already shaping up to look very diff…

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21: The Secret Language of Cult Brands 44:27

3y ago44:27

44:27

Cults make effective brands, and today, they’re all around us. We engage with them on some level every day, and cult experiences have come to define so much of who we are as a society that you have to ask, how did we get here? Perhaps the most insidious way cults have influenced the world around us is in everyday language that’s meant to control be…

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20: Ownership Anxiety, Brand Storytelling, and the Human Condition 49:20

3+ y ago49:20

49:20

Have you ever stopped to think about what ownership means to us as a culture? Many of us see it as an artifact of the legal system or something that’s decided in courts. We believe it is a self-evident concept that lives outside of us and isn’t really part of who we are, but rather a set of rules that affects our mortgages and our car payments. But…

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19: Systems In Flux: Birth of the New Spiritual Consumer 44:50

3+ y ago44:50

44:50

For the fourth and final episode in our series on Systems In Flux, we’re talking about seemingly new emerging forms of spirituality, and how new spiritual brands are positioning themselves to take advantage of our collective movement towards wanting to be both categorized but at the same time free from conventional binary definitions. Everything is…

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18: Systems In Flux: A Unified Theory of Culture, Branding, and Human Behavior 47:13

3+ y ago47:13

47:13

Every single culture and subculture - from states and governments to user segments and brand tribes - falls along the tight-loose continuum. A culture’s tightness or looseness affects people’s perceptions of threat, how they relate to each other, how they consume, and of course the narratives that shape the businesses and brands that form within th…

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17: Systems In Flux: Class, Taste and the Modern Aspiration Economy 48:30

4y ago48:30

48:30

For the second episode in our series on Systems In Flux, we’re talking about systems of class and taste. In the past 10 years, new brands have emerged, specifically in luxury and premium categories, that point to a divergence in our social systems around what class and taste are, and how they are achieved. Brand strategist and sociologist Ana Andje…

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16: Systems In Flux: The Hidden Divergent Forces Shaping The Next Generation of Brands, Consumers, and Capitalism 39:07

4y ago39:07

39:07

Whether it’s brand, behavior, or culture, the more you dig into the systems that affect our lives the closer you’ll come to a conversation about capitalism. In this house episode, Jasmine and Jean-Louis dig into a curious pattern that's emerging across all kinds of markets, a divergent behavior that’s starting to change the rules of the game for br…

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15: The Profound Human Connection of Micro-Communities, Participatory Economies and Good Old Customer Service 1:23:59

4+ y ago1:23:59

1:23:59

From the gig economy to the passion economy, changing consumer values are inspiring new brands and business models for creators. Today we’re seeing the emergence of yet another model that’s challenging traditional work - something that VC and Level Ventures partner Sari Azout calls the participatory economy - where fans actually participate in a cr…

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14: The Radical History of Self-Care & the New World of Wellness Branding 1:02:21

4+ y ago1:02:21

1:02:21

Self-care and wellness are everywhere around us. From cereal boxes to the makeup counter to furniture rental, CBD sticks, mobile apps and coffee - a new mindset about how to be… but also how to consume, has settled in. As second nature as this may all seem right now, the concept of self-care actually comes from a very radical and politically charge…

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13: Race, Identity & Power In Our Online/ Offline Spaces 1:04:32

4+ y ago1:04:32

1:04:32

There is no doubt that right now we are living through the most consequential time of our generation to-date. Today’s social and political climate begs the big question, ‘Who are we, really?’ As BLM, societal tensions and the added pressure of a pandemic force us to take a candid look at ourselves, the clues to answering that question lie in our on…

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12: Celebrity Culture, Platform Brands and Parasocial Relationships 51:25

4+ y ago51:25

51:25

When Steven Galanis and his cofounders launched Cameo in 2016, they noticed two things happening in the celebrity landscape: 1) fame itself has blown up, with more celebrities existing than in any other time in history, and 2) that these celebrities collectively enjoy more fame than their counterparts in the past. The overall mass of celebrity is i…

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11: Who We Become When We’re Lonely & The Rituals That Will Save Us 1:34:10

4+ y ago1:34:10

1:34:10

Brands are facing the fact that loneliness has become a part of our identities, crisis or not. But you can’t talk about loneliness without talking about the meaning of rituals first. As society becomes more secularized and isolated, we struggle to find the self-defining connection that rituals once afforded us. The weekly gathering that separated w…

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10: The Power of Perception, Permission and Choice in Society and Government 55:30

4+ y ago55:30

55:30

A lot has been said about branding and behavior at the individual or tribal level, but perhaps even more interesting is how these concepts work at the government level. How can government bodies use different psychological and branding techniques to change behaviors around work, life, and crisis situations like the one we’re living in now with COVI…

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9: What should brands be doing in the time of COVID-19? 56:29

4+ y ago56:29

56:29

The big question: how is a brand supposed to act during a pandemic? How can CEOs and brand owners serve their users in a meaningful way while still struggling to survive themselves? It’s a difficult situation that requires sensitivity, listening and an open mind. In this house episode, Jean-Louis and Jasmine survey the current brand landscape for e…

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8: How We Consume Fear in a Time of Crisis, and the Brands That Change the Story 1:14:23

4+ y ago1:14:23

1:14:23

Times of uncertainty have a way of revealing the mindset of a society, and today’s imminent threats - from COVID-19 to political instability and global warming - are revealing a mental shift that emotion-led brands are responding to. A new league of brands has created businesses around beautifully designed, high style, premium disaster kits and pro…

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7: Cultural Constructs Are The Real Brand Opportunity 50:39

4+ y ago50:39

50:39

Brands like Ring and Billie leverage the uncertainty of our changing value systems to create new interest in old paradigms. In other words, they play with cultural constructs: arbitrary systems determined by our culture or our community, rather than a truth that stems from an immovable aspect of human nature. They prove that when constructs start t…

1
6: Burnout Brands and the Burden of Potential 1:04:18

4+ y ago1:04:18

1:04:18

The undercurrent of burnout in American society and has opened the doors to a whole new breed of D2C branding that promises to heal us from the ills of the modern world. From analyses to antidotes, our obsession with burnout is changing the way we consider products and consider ourselves. In this episode, we speak with Emmett Shine, cofounder of Pa…

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5: The Emerging Languages and Symbols of Social Media 1:13:23

5y ago1:13:23

1:13:23

We’re leaving the current age of social media and entering a new one where our symbols and our languages are changing. Any time a new age is born, the rules get harder, the audience becomes more discerning, and all of us - people, brands, identities - are separated into those that move ahead and those that are left behind. The question now is, what…

1
4: Look To The Future To Understand The Present 43:19

5y ago43:19

43:19

We’re used to looking at history in order to understand the present, but what happens when we look to the future? In this house episode we conduct ‘100 Year Thought Experiments’ - a simple mental device for brand strategists - to better understand the current cultural mechanics of health, careers, environmentalism and food. “When the definition of …

1
3: Women, Beauty, Money and Motherhood 46:38

5y ago46:38

46:38

Influencer-led beauty veteran Ria Muljadi gets deep with us about the current role of a women’s brand, what it means to have a realization about yourself through a brand experience, the personal impact of reconsidering your national identity, and how burnout is the new cause. “When this conversation started, it was almost like a floodgate. People f…

1
2: Where Identity Meets Behavior 52:45

5y ago52:45

52:45

We speak with luxury branding expert Ana Andjelic about the imagined communities that form around identity brands, the importance of hacking subculture over hacking growth, and the gendered stories that tap into our collective psyche. “Brands now create a sense of belonging to a specific community which is imagined, because we don’t know those peop…

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1: The New Rules of Brand Strategy 1:08:10

5y ago1:08:10

1:08:10

It’s the edge cases that hint at what’s to come in the next 5-10 years of brand strategy: the coming wave of new consumerism, reaching peak complexity as a society, and the fallacy of the D2C model. In this launch episode, Jasmine and Jean-Louis talk about how to create brand strategy frameworks that expand and contract so that you arrive at a defe…

Podcasts que valem a pena ouvir

Podcasts sobre Jasmine Bina

Podcasts que valem a pena ouvir

1
Unseen Unknown

Jasmine Bina, Jean-Louis Rawlence

1
26: How Consumers “Know” Things In Today’s World 26:54

1
25: Bizarre, Strange and Highly Relatable 27:14

1
24: How to Unlock Your Strategic Mind 44:04

1
23: Pain, Sacrifice, and Our New Status Symbols 35:58

1
22: Strong Ties vs. Weak Ties in the Next Era of Brand Innovation 35:16

1
21: The Secret Language of Cult Brands 44:27

1
20: Ownership Anxiety, Brand Storytelling, and the Human Condition 49:20

1
19: Systems In Flux: Birth of the New Spiritual Consumer 44:50

1
18: Systems In Flux: A Unified Theory of Culture, Branding, and Human Behavior 47:13

1
17: Systems In Flux: Class, Taste and the Modern Aspiration Economy 48:30

1
16: Systems In Flux: The Hidden Divergent Forces Shaping The Next Generation of Brands, Consumers, and Capitalism 39:07

1
15: The Profound Human Connection of Micro-Communities, Participatory Economies and Good Old Customer Service 1:23:59

1
14: The Radical History of Self-Care & the New World of Wellness Branding 1:02:21

1
13: Race, Identity & Power In Our Online/ Offline Spaces 1:04:32

1
12: Celebrity Culture, Platform Brands and Parasocial Relationships 51:25

1
11: Who We Become When We’re Lonely & The Rituals That Will Save Us 1:34:10

1
10: The Power of Perception, Permission and Choice in Society and Government 55:30

1
9: What should brands be doing in the time of COVID-19? 56:29

1
8: How We Consume Fear in a Time of Crisis, and the Brands That Change the Story 1:14:23

1
7: Cultural Constructs Are The Real Brand Opportunity 50:39

1
6: Burnout Brands and the Burden of Potential 1:04:18

1
5: The Emerging Languages and Symbols of Social Media 1:13:23

1
4: Look To The Future To Understand The Present 43:19

1
3: Women, Beauty, Money and Motherhood 46:38

1
2: Where Identity Meets Behavior 52:45

1
1: The New Rules of Brand Strategy 1:08:10

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