Welcome to the Wolfie Lights Podcast, This nook in the Land of Podcast is intended to help you feel more connected to the wild beauty of the Lunar Cycle. Each week, I share & wonder out loud, in hopes that you'll find comfort and camaraderie as you travel through the wilderness of your own unique life. If you connect with the content, you can follow me on Instagram @wolfielights XO
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The guys who kept America laughing for 11 seasons while cranking out duck calls are back in the heart of Duck Commander to share hilarious stories, tall tales, hunting adventures, pop culture commentary, and all the antics and escapades you know and love. Join Si Robertson, Justin Martin, John-David Owen, John Godwin, Jay Stone, and Phillip McMillan where it all began — in the Duck Call Room.
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Reviews and deep dives into Japanese and American pop culture's effect on history, the history of genres and franchises, and philosophy behind and within said content. I'm just a guy trying to justify his library and TV watching habits.
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So many DTC brands think nice PR is more important than honesty. But that’s not us. I'm Nik, and I'm tired of all the hot air in our industry. This podcast is the behind-the-scenes conversation that gets to the heart of what DTC is really like. Nik Sharma founded Sharma Brands - and has no reason not to call people out, and share his spicy takes. Joined by the most experienced names in the industry, these are the conversations you won’t hear anywhere else. We’ll be diving deep into industry ...
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Dr. Karen Wyatt, hospice physician and author of "7 Lessons for Living from the Dying," interviews experts on all aspects of the end-of-life, including: caring for the dying, funeral and burial practices, planning for the end-of-life, conscious dying, grief and loss, caregiver support, afterlife, death and the arts, and community initiatives to improve end-of-life care. Access show notes at www.eolupodcast.com
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1. Todd Dulaney - Cry Out 2. Dr Tumi - Jesus youre my life 3. Victor Thompson - Not moved 4. Linda Gail - I Shall Declare the Works of the Lord 5. Mark Ayers - You Were There 6. Mark Ayers - You Were There (Reprise) 7. Yolanda Stith & Strong City - Restore and Break Open Prophetic Intercession and Decree 8. Davy Flowers - You 9. Eva Crabb - Revive Us 10. Cimorelli - “Way Maker” (Acoustic Worship Cover) 11. Caleb Carroll - Authentic Love 12. Dr Tumi - Healing in Your Glory 13. DulaneyLand Mus ...
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Ep. 480 How to Train Your Doctor with Matthew Tyler MD
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Learn about palliative medicine from a physician who is also a popular content creator on social media. My guest Dr. Matthew Tyler is a board certified physician in internal medicine as well as hospice and palliative medicine. He is the creator of How to Train Your Doctor, a coaching platform designed to help patients and caregivers make medical de…
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Uncle Si Lives Under Pressure You Wouldn’t Even Understand
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Uncle Si is intrigued by the escaped lab monkeys in South Carolina, and if this is where our very own “Planet of the Apes” story begins, he’s not too upset about it. Stone’s daughter calls Si out over his dubious tall tales, and Martin admits that he knows firsthand the difficulties Si faced back in the day hunting with Phil and his drinking buddie…
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S10 E3: Branding, Black Friday, and Trader Joe’s Rice Cakes: Holiday Guide
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Nik’s riding solo today and gearing us up for Black Friday and beyond. Nik’s breaking down the main four comparison charts sees and explains how comparing your product to its competitors—and even its price point—can teach you a lot about what could be done. How does it stack up? Is everything a fair comparison? Plus, have you ever had a Trader Joe’…
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Uncle Si Regrets Having to Blow Up the 'Grey Ghost' & Justice For Peanut!
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Uncle Si is informed of the demise of internet animal celebrity Peanut the squirrel, who was seized from his home and euthanized by the state government. Si may like to eat squirrels, but he supports the right of Americans to safely keep non-traditional pets in their homes. Martin is trying and sort of succeeding at potty training his two-year-old …
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Ep. 479 A Teen’s Guide to Grief and Grieving with Korie Leigh PhD
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Learn about a helpful book for grieving teens by grief counselor and thanatologist Dr. Korie Leigh … and why you should have it on your bookshelf. My guest Dr. Korie Leigh is a grief counselor and an Associate Professor and Program Director of the Thanatology Program at Marian University. She has spent 20 years working with children and families ex…
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Uncle Si Bursts with Pride Over America’s Decision
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Uncle Si is bursting with joy over America’s decision to elect Donald Trump as the 47th President of the United States, but he’s got a serious challenge for Congress and Mr. President now that they’ve won. Phillip encourages people who are happy with the election’s outcome to show kindness and humility to those who aren’t, and Martin urges people t…
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S10 E2: Metrics, Motion, and More: Creative Analytics Rundown (with Reza Khadjavi, CEO of Motion)
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Do you consider yourself to be creative? Nik’s sitting down with Reza Khadjavi of Motion, the SaaS brand designed to help creatives manage their analytics. When you create for creatives, your marketing and product design HAVE to be top notch—otherwise, it’s pretty embarrassing to be for creatives without being creative. How do you get people to hav…
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Why Korie Robertson Will Never Visit Justin Martin’s House Again
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Uncle Si ranks his nephews and there’s a surprising tie for the number one spot! Martin cringes while recalling the uncomfortable “Duck Dynasty” episode about his first date, and John-David has a serious bone to pick with people who review Wal-Mart products. Phillip relives a physically painful plane trip with Phil and Si, and a suggestive old comm…
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Ep. 478 Death & Grief in Pop Culture: Hamilton with Benjamin Kintisch
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Learn how grief is a major theme of Alexander Hamilton’s life as portrayed in Lin-Manuel Miranda’s hit musical Hamilton. Today I’m joined once again by my co-host Benjamin Kintisch for another episode of the Death & Grief in Pop Culture Series. Ben is a cantor, hospice and eldercare chaplain, music teacher, and the creator of Life Review: The Hospi…
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Bella Robertson Is Happy with Her Life 10 Years After ‘Duck Dynasty’
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Bella Robertson Mayo gives Uncle Si the lowdown on what life has been like working for her dad’s company, Duck Commander, and the worst part of her job is kinda sorta Si’s doing. Martin looks back on the near decade that’s passed since “Duck Dynasty” and recalls some of his favorite memories that included Bella. John-David is super impressed with B…
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S10 E1: How to Have a Happy Holiday: Marketing and Ops Crossover (with Hattie Gilpin of Wellbel)
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So, what’s YOUR Black Friday strategy? The holiday season is right around the corner. For people in the DTC world, it’s time to gear up, get excited, and get it together. Nik talks to Hattie Gilpin, the Director of Operations at wellness brand Wellbel, about attracting consumer attention via email subject line, discounts, subscriptions, and more. S…
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Willie Robertson Accidentally Arms an Ape with a Machete [UNRELEASED VIDEO]
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Willie Robertson’s idea of fun is something Uncle Si just can’t get behind, and a way to prove his nephew Jase wrong about his marksman skills has finally come along. John-David makes a plan for himself and his politics-loving son on Election Day, and Martin attests to Si’s mean skills with a needle and thread. Stone has a small bone to pick with t…
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Ep. 477 Astrology as a Tool for Grief with Moon Zlotnik
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Learn how an astrologer uses death charts to provide insights and solace for people who are grieving. My guest Moon Zlotnik is an astrologer who has been practicing and teaching astrology full-time for over 40 years. Her practice of modern astrology includes a focus on both psychology and spirituality. She discusses her discovery of the helpfulness…
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This ‘Duck Dynasty’ Scene Still Gets Uncle Si Fired Up
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Uncle Si can’t help but get riled up over one particular “Duck Dynasty” scene, and Martin confesses that one of his “pets” on the show is no longer his. John-David brings in Kyle Stevens of the Monroe Moccasins hockey team to talk about the weird traditions of Monroe hockey fans and what it’s like to get in a fist fight on ice. Godwin claims ice sk…
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Uncle Si Is Wrongfully Detained by the TSA at the Airport
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Uncle Si is impressed by the presumptive future 57th president of the United States, John-David’s 10-year-old son, Carter. Carter spills the beans about Abraham Lincoln’s ghost, his overzealous math teacher, and what his dad says in private about Joe Biden. Si was wrongfully held by the TSA during his recent trip, and Martin confesses that he was h…
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Ep. 476 The Dying Process: What Caregivers Need to Know with Barbara Karnes RN
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Learn from an expert about the dynamics of the dying process and the most common concerns of caregivers as their loved one approaches death. This week I’m welcoming once again my recurring guest Barbara Karnes RN who is a hospice nurse, author, thought leader and expert on end-of-life care and the dynamics of dying. She is the author of Gone from M…
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Kirk Cameron's Son Almost Shot Uncle Si
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Uncle Si and Kirk Cameron team up to make a plan that will bring America back to common sense, decency, and Jesus. Martin asks Kirk about his experience in Hollywood as a young actor in an industry controlled by adults, and Kirk brings up the unfortunate incident where his son accidentally put Si’s life in danger on his first hunt with the Duckmen.…
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Uncle Si Relives the Closest He Came to Death in Vietnam
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Uncle Si nearly made a dangerous decision in Vietnam and proves “Forrest Gump” to be an accurate portrayal of The Vietnam War. Martin and Jon Gimber relive the wild Duck Commander days of selling merch at Talladega Speedway, and John-David defends his hot take on warm toilet seats. Si reveals the conclusions he often comes to after self-reflecting,…
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Ep. 475 Tree vs. Tombstone: Better Place Forests with Gillian Nye
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Learn about a beautiful, sustainable option for disposition of ashes after death at the base of a memorial tree. My guest Gillian Nye has served at the Forest Memorials Manager at Better Place Forests for the past 6 years. She helps families create meaningful, nature-centered ceremonies that honor their loved ones in a unique and sustainable manner…
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Justin Martin's Wife Caught Him Coming Home in His Underwear Last Weekend
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Martin shares the unfortunate incident he suffered over the weekend that led to him shocking his wife when he returned home wearing nothing but his skivvies and needing a shower big time. A caller compares Si to the grandfather character from a famous 90’s kids show, and the energy seems right on. Phillip and Si ponder the presence of romance in th…
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S9 E12: Listener Mailbag: Brand Ambassadors, UGC, Q4, and More
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Did you know there’s a Slack channel with 5,000+ marketers…and Nik is answering their questions? Nik’s dipping his fingers into the mailbag and sharing the truth about brand ambassadors and influencer marketing. And despite what you’ve heard, UGC isn’t dead—but inauthentic and lazy UGC is. We all know influencers are important, but when’s the best …
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Phil Robertson's Concern For His Cameraman Felt Like a Threat
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Uncle Si relives the creepy night he and his brothers stumbled upon a smelly, Sasquatch-type creature in the woods, and Martin is eager to get the lowdown on Si’s belief in other cryptid creatures. John-David finds megalodon easier to believe in than the moon landing, and Stone switches sides on his belief in another mythical beast. Si gets a kick …
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Ep. 474 End of Life Studies Postgraduate Program in Glasgow UK with Marian Krawczyk
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Learn about a unique postgraduate program in Scotland that offers a global and cultural context to end of life studies for a diverse group of students. My guest Marian Krawczyk is a medical anthropologist interested in the culture of health, illness and medicine, particularly in relation to the end of life. She is the Lead Convenor for the End of L…
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Uncle Si Gets REAL About Why It Sucked When He First Left the Military
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Uncle Si doesn't hold back when a serviceman asks about transitioning from military life to civilian life in the debut of our fan voicemail segment. But first, Martin and Godwin offer encouragement to the people in Tennessee and North Carolina going through hell on earth. John-David describes his stint behind bars and the amazing opportunity he alm…
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S9 E11: Perfect Unicorn Business: DTC Framework (with Ryan Babenzien, CEO and Co-founder of Jolie)
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How do you discover something magical in the DTC space? For this week’s guest Ryan Babenzien, CEO of Jolie, he looked at everyday things: the shower. Wellness. Vanity. Your wallet. And then the filtered shower head took the world by storm. How do you create a successful product when there’s already a ton of stuff out there? Why is everyday customer…
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Uncle Si FINALLY Gives Jase Robertson a Piece of His Mind
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Uncle Si is euphoric as he wins a fifteen year argument with nephew Jase Robertson, and Martin has the most enjoyable day with the Robertsons that he’s had in a long time. Stone spills the beans about a hostage situation and police showdown between some of Phil's wilder neighbors, and Phillip counts himself out of the dangerous upcoming alligator t…
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Ep. 473 Death’s Apprentice: Planning for Life, Death and After with Christa Ovenell
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Learn how a funeral director who is also an end-of-life doula merges “head and heart” in her work to help people prepare for the end of life. My guest Christa Ovenell is a licensed funeral director, an end-of-life doula, and the founder of Death’s Apprentice Education & Planning. She shares how she helps people think about, talk about, and prepare …
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Korie Robertson's Family Rescues Her from an Intruder in Her Kitchen
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Korie regales Uncle Si with the tale of her weekend unknowingly spent with an unsanitary houseguest how her family rescued her after a grisly discovery. John-David suspects Willie might have set the whole thing up, and Martin is proud of Korie for correctly identifying the clues left by the perpetrator. Former San Quentin inmate Branden Terrell ope…
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S9 E10: Make It Pop: Brand Awareness, Launch, and Beyond
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It’s not about you, it’s your brand awareness. In this solo episode, Nik breaks down brand awareness and how to do it right. There’s a difference between brand recognition, excitement, and affinity. But some of those go awry, it can really affect how people view your brand. How do you interact with creators on social media? How much content should …
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Justin Martin & His Wife Tackle the Terrible Twos
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Uncle Si has a lot in common with his new sister in Christ, Martin’s wife, Brittany. Brittany opens up about some parts of her life’s journey that led her to the baptistry recently, and Si insists he knew that she was the one for Martin the first time they met. Martin once performed a possum relocation wearing nothing but his hospital briefs after …
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Ep. 472 Creating a Collaborative Movement in Your Community with Michelle Kolling and Nina Guertin
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Learn why you should start a death collaborative in your community and tips for getting started. My guests this week are members of the Minnesota Death Collaborative and will share how the collaborative was created, including tips for others who might like to start a similar collaborative in their community or state. Michelle Kolling is a hospice v…
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Uncle Si Accidentally Challenges an Inmate to a Sing-Off
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Uncle Si returns from California with a fresh perspective on freedom and forgiveness after visiting San Quentin Rehabilitation Center where he was treated like a rock star! Martin realizes his complaints about a poor teal season pale in comparison to the prisoners Si met who will never be free. Phillip reveals his secret talent as a hibachi chef an…
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S9 E9: Incrementality, Data, the Funnel, Oh My! (with Olivia Kory of Haus)
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What even is incrementality? For our guest this week, Olivia Kory of Haus, incrementality is everything—it’s strategy, it’s how the world goes ‘round in DTC. We talk tools, conversions, and how Meta and Google can help set that up for you. How does the funnel play a role in incrementality? What’s geotesting and why does it matter? Does company size…
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Jase Robertson's Court Battle Has Taken a Turn for the Worse
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Uncle Si knows exactly how Jase's upcoming court date will go down. Martin is miffed that John-David’s wife, Alyson, showed up to the studio without a hot, homemade pizza, and John-David’s loathing for performing his civil duty inspires a good old-fashioned Si rant. Si might have to get his band, The Sicotics, back together if John-David’s son is a…
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Ep. 471 NEW SERIES – Death & Grief in Pop Culture: “Dear Evan Hansen” with Benjamin Kintisch
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Learn how death and grief are portrayed in pop culture through this new series that analyzes theater, film and music, starting with the Broadway musical Dear Evan Hansen. Trigger Warning: This episode contains references to suicide and grief after suicide so use your own discretion if these are sensitive topics for you. If you are struggling with t…
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Post Malone & Theo Von Pay Tribute to Uncle Si as the Ultimate Gangster
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Uncle Si loves that Theo Von and Post Malone are fans of his, though the meaning of being called a “gangster” has changed during Si’s time. Martin takes his sons on their first hunt and is overwhelmed with joy about the good times they’ll have together in the future. John-David considers acquiring an odd new pet, and Stone gives a detailed breakdow…
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Are hacks even real? According to Nik, they aren’t—so that’s why he’s sharing his Top 40 TIPS for conversion, social proof, audience, and copy to see more site conversions. Should you do your mobile site first, or is desktop king? How do you leverage social proof for your brand? How can you make a discount pop without being too obnoxious? Plus, Nik…
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The 2 Worst Days of ‘Duck Dynasty’ Filming
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Uncle Si gets the skinny on why filming the dodgeball episode of “Duck Dynasty” was the worst shoot ever, and Martin introduces fellow dodgeballer and Duck Commander-adjacent employee Chad Creel. Chad shares an embarrassing memory of the moment John-David’s teeth just started falling out at dinner, and John-David accuses Chad of trying to give hugs…
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Ep. 470 Transforming the Illness Experience with Hsien Seow PhD and Sammy Winemaker MD
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Learn how a palliative clinician and a researcher are helping to create a social movement for improving the patient and family experience of serious illness. This week I’m welcoming Drs. Sammy Winemaker and Hsien Seow, creators of The Waiting Room Revolution and authors of the book Hope for the Best Plan for the Rest. Sammy is a palliative care phy…
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Uncle Si Was THE 'Duck Dynasty' Superstar but Somehow Thinks He's the Sidekick
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Uncle Si has witnessed incredible natural wonders in his lifetime and the ones that occur regularly on his hunting property get chalked up to the paranormal. Godwin lets his wife go first on their hunting trips, but it’s not the act of chivalry that it seems to be. John-David ponders the events he’d miss if he woke up in the year 2075 and Martin ha…
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S9 E7: What You Might Be Getting Wrong as a DTC Founder
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What are Nik’s messages like? If you answered, “Hey Nik, I’ve founded (insert company here). It should be doing this, but it’s not. What should I do?” you’d be correct. Starting a brand isn’t easy work—so that’s why Nik has a playbook ready. Should you do a pre launch test? What conversion events should matter to you? What even is a water report? T…
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Justin Martin’s Wife Got Baptized & He’s Pumped!
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Uncle Si is ready for a revival after reading his Bible and pondering the personality of Jesus as a man and Justin Martin’s wife made a decision recently that has changed their future forever. John-David defends the Apostle “Doubting Thomas” with evidence of other times that Thomas was more gung-ho than he’s remembered. Phillip tries to keep up wit…
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Ep. 469 Podcast Playlist: Death Education with Karen Wyatt MD
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Learn about some helpful episodes from the EOLU Archives that can show you how and why to start teaching others about death and dying. This week I’m sharing another “Podcast Playlist” which is a topic-focused deep dive into the archives of EOLU. I have created several anthologies of episodes that deal with specific subjects to make it easier for yo…
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Uncle Si’s Highly Unusual Home Upgrade Makes the News
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Uncle Si’s home recently got a loud, patriotic makeover that made the headlines and the haters came out of the woodwork, of course! Martin’s twins stop in to say hello and his wife, Brittany, confesses that his potential as a father warmed her heart early in their relationship. John-David puts another shoplifter on blast, but this time there’s no w…
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S9 E6: The Cheesecake Factory Menu of DTC with Cody Plofker
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Ready for a rapid-fire round of questions about DTC as big as The Cheesecake Factory menu? CMO of Jones Road Beauty and Nik’s X-Mutual-turned-IRL-friend Cody Plofker is back on the pod—and they’re talking about incrementality, building creative teams, and more. What should you look for in building a team? What’s attribution and why is it click-base…
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'Duck Dynasty' Stars Lose a Combined Total of 400 lbs
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Uncle Si is very impressed with his "Duck Dynasty" costars' health journeys since the show ended. 300 American Legion bikers show up at Duck Commander to support military veterans’ mental health awareness, and Uncle Si makes an impassioned plea to his brothers-in-arms who are struggling to seek the help they need. Martin invites 11-year-old Finley …
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Ep. 468 Supporting Family Caregivers: Notes from the Field with Gabrielle Elise Jimenez
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Learn some tips and tools for offering support to family caregivers tending a loved one on hospice. My return guest Gabby Jimenez is a hospice nurse, end-of-life doula, death and dying educator, author and blogger. She is the author/co-author of numerous books, including Dignity Day and The Doula Tool Kit and the host of The Hospice Heart community…
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Uncle Si & Dennis Quaid Are the Comedy Duo We Need Right Now
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Uncle Si gets a peek behind the Hollywood curtain with award-winning actor, producer, and movie star Dennis Quaid. Si and Dennis bond over their shared love of Ronald Reagan and the American dream. Martin invites Dennis to come hunting this fall and Godwin comes up with a plan that combines hunting with ending a nuclear war. Dennis gets excited hea…
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S9 E5: The State of DPA: Why and How It’s Growing (with Dan Pantelo, Founder of Marpipe)
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What’s changing with DPA? Does attention actually matter most in advertising? Are DPA and catalog ads the same? Nik’s talking with Dan Pantelo, the founder of Marpipe HQ, where they’re on a mission to make DPA ads even better. Find out Dan’s five strategic tips everyone should know about catalog ads and why DPA is growing rapidly. When should we NO…
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This Duck-Hunting, Jesus-Loving Olympian Has the Most Relatable Diet Struggle
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Uncle Si meets world champion and bronze medal-winning Olympic gymnast Brody Malone and his family. John-David immediately challenges him to a handstand contest and Martin wonders about the faith community among high level athletes. Godwin relates his own experiences competing in motocross and Brody’s father JD reveals the reason he wore a hat with…
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